Making New Ways to Make with Masashi Kawamura
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Masashi Kawamura / CD & Co-Founder / PARTY Inc. Making new ways to Make FITC 2014 //
description
Making New Ways to Make with Masashi Kawamura PARTY is a creative lab in Tokyo & New York. We do weird and fun stuff for both clients and ourselves, by mixing storytelling and technology. We would like to share our latest work & creative process of “making new ways to make things.” Presented at FITC Toronto 2014 on April 27-29, 2014 More info at www.FITC.ca
Transcript of Making New Ways to Make with Masashi Kawamura
Masashi Kawamura / CD & Co-Founder / PARTY Inc.
Making new ways to MakeFITC 2014 //
PARTY
!CREATIVE LAB FOUNDED IN 2011
OFFICES IN TOKYO AND NEW YORK
!GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE
SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013
THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE
WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES
MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY.{ }
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY{ }
CREATE YOUR OWN TOOLS
Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs.
Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp
CREATE A NEW CREATIVE PROCESS
We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines.
3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com
We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver.
Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/
USE TECHNOLOGY IN A DIFFERENT WAY
We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album.
Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp
3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html
Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.
Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com
A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY{ }
MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY.{ }
