Making Multi-Screen Sports Coverage Work by Jon Reay
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Making multi-screen sports coverage work (and entertaining) _ Jon Reay (@jreay) Head of Strategy, Aqueduct (@weareaqueduct)
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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Transcript of Making Multi-Screen Sports Coverage Work by Jon Reay
Making multi-screen sports coverage work (and entertaining) _!
Jon Reay (@jreay)!Head of Strategy, Aqueduct (@weareaqueduct)!
Behind the screens: The future of live
sport online_!Rob Oubridge!
Founder & CEO, Aqueduct!
Beyond the TV feed_!
• Twitter updates from media!• Facebook!
Publisher!
Content!
Score!
Shots!
Passes!
Fouls!
Penalties!Free kicks!
Cards!Substitutions!
Polls!
Opinion!
Analysis!
Photos!
Radio!
Lineups!
Around the grounds!
Video!
Forecasts!Odds!
Fan views!Heatmaps!
Clock!
Timeline!
Historic data!
Possession!
Insider insights!
Table!
Rights holders!
Clubs!
Non-rights holder media!
Governing bodies!
Sponsors!
Bookmakers!
Fans!
Players!
The breadth and depth of sports coverage is changing!
Dawn of the hub!
MCFC Match Day Centre!
• Launched in 2009!• Bigger than the
stadium!• Longest dwell times
on site!• Highest traffic of the
week!
More mainstream!
BBC Sport site attracted more visitors during London 2012 Olympics than TV viewers!
Source: BBC (55m global unique visitors to site vs 52m UK TV viewers)!
More mobile!
34% of visits to BBC Sport site during London 2012 Olympics were from mobile
and tablet devices!
Source: BBC!
More multi-screen!49% of the time we’re using a TV,
we’re on a smartphone simultaneously!
22% of multiscreen use is “complementary” rather than parallel activity!
Source: Google!
The value of a mobile fan!
New visitor!
Returning visitor!
New visitor!
Returning visitor!
Desktop version! Mobile version!
MCFC 2013-14!
Let’s get some perspective_!
TV still dominates!60% of US sports fans say they watch live
on TV!Only 16% say they follow live online!
Source: Mintel!
How do you capture and sustain a mainstream
audience?!!!
1.Converging digital with live video!
2.Visualising data!
3.Making the whole experience interactive!
4.Curation & personality!
5.Unique & valuable content!
How do you get there?!
In-stadium infrastructure!
Smart low-cost signal sharing
technology!
Large scale hardware
installation!
Content Management System!
!
• Multi-channel presentation of content!• Rapid publishing!• Multi-vendor video platform integration!• Rich personalisation!
Aqueduct Liveplayer!
!
• Platform independent!• Responsive design or in-app!• Fast stats and content integrator!• Bespoke look, feel, tone, features!• Clubs, governing bodies, broadcasters,
commercial partners!
Thank you
