Wendy TeoRE: Great conference. Are you heading

back to Redmond?

Mail 10

Justin HarrisonRE: Love the new app.

Wendy TeoRE: Great conference. Are you heading

back to Redmond?

Justin HarrisonRE: Love the new app.

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millionWindows PCs will be sold over October 2012 to December 2013

(Goldman Sachs estimation)

~

"You'll see us at Windows 8 launch with a full complement of devices —tablets, hybrids, convertibles — every imaginable and maybe some unimaginable forms.“

Michael Dell,Dell Chairman and CEO “We are betting heavily on Windows 8.”

Meg Whitman,

HP CEO

Broad industry support for Windows 8

To generate $1 million in profitsPrice point: $4.99

~250,000 sales

0 0 5 % of Windows customers.

Windows Phone Developer blog, March 2011

aka.ms/StoreReq

aka.ms/StoreFix

aka.ms/StoreSupport

• Build a great app!

• Follow Windows UX Guidelines (design.windows.com)

• Support x32, x64, and ARM

• Submit all 4 promotional assets

• Follow-up on users’ reviews

1. Create a Store account

2. Reserve your app name

3. Fill the submission metadata

4. Certify the app

5. Promote your app!

www.windowsstore.com

aka.ms/StoreReq

aka.ms/StoreFix

aka.ms/StoreSupport

aka.ms/StoreBadge

http://msdn.microsoft.com/en-US/windows/apps/br229512

http://design.windows.com/

http://code.msdn.microsoft.com/windowsapps/Windows-8-Modern-Style-App-Samples

http://channel9.msdn.com/Windows

Expanding Your

Opportunity with

Windows Phone 8

More Opportunity

More Markets

More Monetization

More Efficient Dev Center

More Discoverability

*Fast Start*

More Opportunity

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New in

26 new languages were added with Windows Phone 8

More Opportunity

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More

Business

Models

You create amazing apps

We simplify the monetization

More

Market

Reach

More

Payment

Methods

Higher

Monetization

Per User

New:

The best business model for most apps

93%of top grossing apps

use in-app purchase –

BusinessInsider

38%of app revenue will be

from in-app purchase

by 2016 – Juniper

4xIn-App revenue

growth from 2011($1B)

>2016($4B) -eMarketer

DurablesBuy once & own forever.

E.g. New game levels, add-on maps, game items, eBooks, music, etc. . .

ConsumablesUse once & buy over and over

E.g. Game currency, gold coins, ammunition, game credits, time services, etc. . .

Important source of

revenue

Easy to add the

Microsoft Ad Control

Easy to add (multiple)

Third Party Controls

Up-to-date MO list:

http://msdn.microsoft.com/en-us/library/windowsphone/help/jj215902(v=vs.105).aspx

Payment Type Mobile Operator Billing Credit Card

Mobile Operator 1 Mobile Operator 2

Business Model Market Reachx Payment Methodsx =Higher

Monetization

Per User

Download to Own

Try before you Buy

Advertising

In App Purchase

63 ->191

markets

Credit Card

Debit Card

Phone Billing

Microsoft Gift Card

PayPal

x x =

More Models

More Places

More Ways to Pay

4x the revenue 3x the reach 2x the payment coverage

More Opportunity

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More Discoverability

*Fast Start*

Welcome to the Dev Center

• Clean interface

• Integrated with

MSDN

• Quick access to

SDK, forums,

samples

• Online Tax forms

• 191 markets

• Integrated with pubCenter

• PayPal registration & payout*

• Shared account info with

Windows 8 account

* Only available in some countries

• Option to publish to all

markets except ones

with additional

requirements

• Thousands of beta

testers for your app

• Optimize pricing in

each market (free or

paid by price point by

market)

Point-in-time and low

latency reporting

All reviews in a single place

Translated to your

language!

Analyze Free, Trial,

Beta and Paid

downloads

More Opportunity

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Users and Developers both want the same things for Discoverability

Windows Phone 8 Store delivers.

Simple way to browser, sort and

find apps by frequently used

views

Expertly selected high quality apps

Seasonal

Expertly selected per market: match consumers with great apps

Helps you find apps you might like*

Constantly learns based on your downloads and

app usage

Uses a lot of very sophisticated inputs: usage,

crashes, trends and patterns by users that

download similar apps

Really smart: understands apps you own, data

from Facebook friends, best local options

* Users can opt in or opt out of providing this information to Microsoft

Factors more elements:

Elements that lower ranking:

Crashes, Uninstalls, Negative Ratings

See more info about each app

Report problems with the app

Last update

Additional app discovery

opportunities

http://www.windowsphone.com/store

More Opportunity

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*Fast Start*

• Official Store branding

• Help you market your Windows

Phone app, and help your

customers find it!

• Download and use them today!http://bit.ly/Tg7NbY

Audible CNN

ESPN PayPal

Weather Channel UrbanSpoon

Groupon

Make your app shine

Keep users informed

http://aka.ms/wpdevecosystem

Tools & libraries

UI controls

Web API

Native gaming

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