Making Money with

Apps

Fons Sonnemans

@fonssonnemans

I AM –

@FONSSONNEMA

NS

My Apps

How to get rich?

Ways to become “Rich”

• Write an app for a client

• Write an app and publish it in a Store

• Write an app and sell it

• Affiliate marketing

Write an app for a client

Price• Time & Material

• Fixed Price

• Price for every download

Find projects on AppGoeroes• http://www.appgoeroes.nl/

Write an app and publish it in a Store

• Which platform• iOS, Android, Microsoft, ?

• Which device• Phone, Tablet, PC/Laptop, Watch?, Glasses?, Game Console?

• Price• Paid

• Free

Paid Apps

Apple & Google • 30% commission

Microsoft• 30% commission • 20% after you pass $25.000 revenue

Choose Price• From €0.99 to €834,-

Which Store & What Price

Free Apps

• Income• Ads

• Trial (= Paid)

• In-app purchases

90% of all installed apps are free

Ads

• iAd (Apple)

• AdMob (Google)

• PubCenter (Microsoft)

• Others: AdFonic, AdDuplex, InMobi, Smaato, etc

• Show ads for your other apps

• Rotate ad providers using Ad Rotator

• Use in-app purcharse to remove ads, • Price?

Free app - ad supported

PubCenterhttp://pubcenter.microsoft.com

<UI:AdControl ErrorOccurred="ad160_ErrorOccurred"UseStaticAnchor="True"Height="600"Width="160"ApplicationId="xxxxxxxxxxxxxxxxxxxxxxx"AdUnitId="xxxxxxx" />

PubCenter

Free with Trial (= Paid)

•70x more downloads

•10% conversion rate

•7x higher sales!

•Explain the trial in the store description

In-app purchases

• IAP enables you to sell digital goods in your apps

and games

%Of top grossing iOS apps use in-

app purchase -- Business Insider

$ In-App revenue in 2011,

expected >$ in 2016

- eMarketer

93 1B

4B

In-app purchasesIAP enables you to sell digital goods in your apps

and games

What can you sell?

• Game items (swords, levels, characters)

• Functionality (more features, new graphics, maps, levels)

• Accelerated gameplay (unlock items, powerups)

• eBooks and eMagazines

• Digital images, music and videos

• Virtual Currency that can be shared across all your apps (gold, tokens, gems)

• Postcards from photos taken on the phone

• A DVD of a video captured and edited on the phone

• Digital services (backup data to cloud, rent-a-map)

In-app purchases

Covers

Write an app and sell it

Affiliate marketing

• Krijg een commissie over de opbrengst die een andere partij verdient via je app (1% - 8%)

• Zanox/M4N: Zalando, KPN, Centraal Beheer

• Bol.com Partnerprogramma: Boeken, DVDs, etc.

How to write a successful app?

• The best apps only do one thing, but they do it very, very well.

• It’s important that the app is original, improves on another app,

solves a problem or entertains.

• If the app is good, everything that follows will be easier.

Create A Great Product

How to write a successful app?

• Incorporate some viral mechanism into the core

functionality of the app, so each user that enjoys the

app can potentially attract a network of new users. It

means the app is better or more engaging when

users invite friends to use it.

Built In-Virality

How to write a successful app?

•We live in a visual society. With the app store

competition growing daily, having good code and

a great feature set isn’t enough. How your app

looks matters

Design

How to write a successful app?

• Innovate

•Analytics and Event Tracking• Flurry, Application Insights, Google Analytics, ?

•Update Regularly

•Localize the app

Development

Flurry

http://www.flurry.com/

Application Insightshttp://www.visualstudio.com/

How to write a successful app?

• App Store • Title

• http://channel9.msdn.com/Blogs/DevRadio/Microsoft-

DevRadio-Part-1-A-Developers-Guide-to-Marketing-

Your-App-Naming-Your-App

• Text

• Pictures (Logo & Screenshots)

• Keywords

• Category

• http://blogs.windows.com/windows/b/appbuilder/archive/

2014/02/27/windows-store-trends-feb-2014-update.aspx

Presentation

Search: Title + Keywords

Search: Title + Keywords

Category – Game vs Education

How to write a successful app?

• Get More Ratings

• Social Integration (Candy Crush Saga)

• Spread the word• Website, Facebook fan page, Twitter Channel, YouTube movies

• Analyze Statistics

• Get your app reviewed by journalists• http://blog.superdevresources.com/5-tips-for-getting-your-apps-

reviewed-by-review-sites/• http://blog.superdevresources.com/app-review-sites-windows-

phone-windows-8-apps/

MarketingMarketingDevelopment

50/50

Get More Ratings

Analyze StatisticsDistimo Analytics https://analytics.distimo.com

Recap & Questions

@fonssonnemans

fons.sonnemans@reflectionit.nl

fonssonnemans

reflectionit.nl/blog

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examples

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