Making It Everywhere - Greater Rochester Enterprise UNYTC... · 2016-06-13 · HOSTED BY PRESENTED...
Transcript of Making It Everywhere - Greater Rochester Enterprise UNYTC... · 2016-06-13 · HOSTED BY PRESENTED...
HOSTED BY PRESENTED BY
Making It Everywhere
Mike Fernandez Corporate Vice President
Cargill, Inc.
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© 2014 Cargill, Incorporated. All rights reserved. Presentation Title-Date 3
This Day in History June 10
1953 1692
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Upstate New York Better Understands the True Impact of Trade
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Share of Rochester Metro Area Exports To Select World Regions
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2014 Exports ($Millions)
% Change 2009-2014
Food, Ag, Beverage $657 55% Fabricated Metals $175 56% Computer & Electronics $887 52% Financial Services $458 51%
Educational & Medical Services
$280 39%
Travel & Tourism $242 25% Machinery Manufacturing $1,247 8% Chemicals $951 -57%
Average Annual Export Growth Real Exports By Select Industry Group – 2009 to 2014
Source: Brookings Institution, 2015
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“The future ain’t what it used to be…”
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Content We’re upping the ante on how we communicate. More videos, more images, more info-graphics, better story telling. Context
To be understood and secure a license to operate, it’s not enough to provide more information we need to be more declarative, more transparent, and engaged.
Social It’s not just social media. Everyone is expecting interaction… customers, policy makers, NGOs, everyone.
Always on 24 hours news cycle and the internet mean issues are always on… we need to find new ways to manage even as we sleep.
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World We Operate in is Changing
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VUCA World
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Drivers of Change …and they feed off one another
TECH &
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What is to be done?
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1. Study the Market
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2. Assess your Brand
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Our Noble Purpose: Be the World Leader in
Nourishing People
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3. Understand Culture & Custom
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4. Hire a Guide
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5. Know Talent
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6. Operate Ethically & Lawfully
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One of Cargill’s biggest challenges is their corporate policy, in compliance with U.S. law, against bribes.
Ethics Matter Minneapolis Star Tribune, April 22, 2012
The New York Times, April 22, 2012
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7. Know Your Operating Standards
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8. Understand How to Protect Privacy and Manage IP
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9. Be Wary of Moves Based on Cost
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Bangalore
Caracas
Sofia
San Jose
10. Governments & Leaders Matter
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Beijing - AQSIQ
President Santos - Colombia
PM Abe - Japan PM Modi - India Pres. Jokowi - Indonesia
11. Government Systems May Not Matter
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Silkroad JV Kakinada, India Singapore
Cuba
12. Technology is Making Global Trade Easier
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Twitter Nation?
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13. Understand Your Supply Chains (especially if materials, parts and ingredients come from elsewhere)
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• Soy production in Romania, Italy & France contracted 2000-2
• Demand for non-GM soy meal went up in Europe
• Cargill needed to find a source outside US to meet demand
• Cargill found that it could meet demand from northern Brazil and save 2 days in shipping
• Brazilian farmers were eager
• Company met with environmental groups
• Cargill opens processing plant on Tapajós River
Soy in Brazil 2000-5
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• With processing plant in place some ranchers and farmers worked to bring more land into production.
• Activists protest/blockade Cargill port.
• Protests shifts to European customers
• Greenpeace issued Eating Up the Amazon
• Cargill – though only 6% of Brazil’s soy – became focus
• When a regulatory filing error was discovered, the Brazilian government closed the plant.
Soy in Brazil 2005-2006
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Path Forward – Build, Establish & Engage
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14. Know your advantages as a U.S. citizen
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15. Become a Citizen of the World
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“In a world where nothing can be hidden, You had better have nothing to hide”
Greg Page Former Chairman & CEO Cargill Inc.
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The Importance of Trade and Agreements like TPP
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Americans Wary of Global Involvement
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The Reason?
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United States
% of World GDP 22.3% % of World Population 4.4%
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Exports as Share of GDP by Country G-20 Economies
1.
2.
3.
4.
5.
19.
53.9%
50.7%
31.8%
31.6%
30.1%
13.5%
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Trans-Pacific Partnership Benefits Food/Agriculture
Trade w/ 11 countries is 42% of Ag exports; worth $63B in sales TARIFF REDUCTIONS Beef: overtime eliminates tariffs in Vietnam and Peru and reduces them in Japan from 38.5% to 9% Poultry: eliminated over 13 years Barley/Malt: eliminated upon approval and access improved by amounts (higher import quotas) Corn: eliminated over 5 years; plus greater access Cotton: eliminated in 10 years (some now as high as 19.6%) Dairy: 20-30 year phase out Soy: eliminated over 11 years (Vietnam now at 35%) Wheat: eliminated over 6 years
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Trans-Pacific Partnership Benefits BEYOND TARIFFS
Food Safety – Measures Consistent w/ US practice Agricultural Biotech – 1st time covered in major trade agreement Labor – Eliminates child labor, protects against employment
discrimination, and protects collective bargaining Environment – combats wildlife trafficking of protected species, illegal
logging and illegal fishing… and protects marine environments Digital Trade – cyber-security improvements, bars forced technology
transfers, ensures open internet, and improves IP protections
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EXHIBITOR LIST
Littler Mendelson, P.C. Digital Rochester SEKO Worldwide Global NY, Empire State Development Export-Import Bank of the U.S. U.S. Small Business Administration U.S. Department of Commerce
Mohawk Global Logistics Language Intelligence ER – Select LLC CentriLogic Wells Fargo Bank ALT Translations, LLC
High Tech Rochester Brockport Small Business Development Center St. John Fisher College PC Results Inc. Monroe County Economic Development SPEED Global Services
THANK YOU SPONSORS