Making it easier for you to fi nd your perfect fi...
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Making it easier for you to find your perfect fit MEDIA INFORMATION 2014
Transcript of Making it easier for you to fi nd your perfect fi...
Making it easier for you to fi nd your perfect fi t
MEDIA INFORMATION
2014
Product portfolio
Print advertising
E-mail sponsorship
Jobs and courses
Digital marketing solutions
Online advertising
Videos
Webinars
White papers
Contact us
Advertising, corporate and recruitment solutions
Contact us
The number one online resource for medical physicists and radiation oncologist
• Image analysis
• Conformal radiation treatment
• QA in radiotherapy
• Mammography
• Ultrasonography
• Positron emission tomography
• Biomedical applications of nanotechnology
Readers’ highest ranked special interests
More than
16 700 unique visitors
per month
More than
23 000 registered
users
More than
14 000 weekly e-mail subscribers
My sales department recently recommended
increasing my marketing budget with medicalphysicsweb because of the clinical value that it brings us. IOP Publishing has helped us to get the best return on our investment by offering advice as to what type of media will work best for Elekta while staying within our budget.Michelle Lee, director, marketing services, Elekta
Visitors come from all over the world
Source: Google Analytics and Publisher’s own data
• Banners
• Video
• Webinars
• E-mail sponsorship
• Jobs and courses
• White papers
• Physics Connect
• Talking point sponsorship
Advertising opportunitiesMedical physicist
Other Clinical
R&D
Industry
27%
27% 16%
16%
14%
Members by job function
Contact us
Targeting the key events in the medical physics calendar
• Print advertisements
• Sponsorship
Advertising opportunities
Extensive distribution to
conference and trade show delegates
Free to download throughout
the year
Delivered to
23 000 global subscribers
Source: Google Analytics and Publisher’s own data
• AAPM annual meeting, US
• ASTRO annual meeting, US
• BiOS, US
• ESTRO, Austria
• IEEE engineering in medicine and biology society conference, US
• IEEE nuclear science symposium and medical imaging conference, US
• International conference on medical physics, UK
• Medical image computing and computer-assisted intervention, US
• SPIE medical imaging, US
• World molecular imaging conference, Korea
Bonus show distribution 2014
We have readers all over the world
You might also be interested in
Physics in Medicine & Biology
The leading international journal of biomedical physics
iopscience.org/pmb
IOP subject collections cover the very hottest topics. They are designed to keep readers up to date with the rapid pace of research in these areas.
Align your advertising message with:
• the very best research published in IOP journals
• relevant articles and multimedia from our magazines and websites, including Physics World.
Hot topics and a hot advertising option
In print and onlineAll subject collections are printed and distributed in bulk worldwide at all relevant shows and conferences.
They are featured online, where it is possible to browse the collections, read and download articles for free, and bookmark the collections.
Full and half-page print advertising options are available, as well as sponsorship opportunities on the homepage of each subject collection.
subject collections IOP
biomedical engineering
quantum information
plasmaphysics
materials science
graphene
semiconductors metamaterials
mathematics and mathematical physics
photonics and lasers ultracold atoms
iopscience.org/subjects
Source: Publisher’s own data
Contact us
Your guide to products, services and expertise
• Company listings
• Products
• News articles
• Case studies
• White papers
• Videos
• Webinars
Advertising opportunities
Contact us
Free IOP Corporate trial when you add your
company
Get started with a
FREE 3 month trial
Get extra visibility on physicsworld.com
Visitors come from all over the world
Source: Google Analytics and Publisher’s own data
Accelerators, beams and particles
Biomedical physics
Computing and software
Cryogenics
Imaging
Materials
Nanotechnology
Optics and lasers
Test and measurement
Vacuum technologies
Registered users’ areas of interest
26%
25%
15%
17%
13%
13%
13%
23%
15%
18%
• Reach over 350 000 purchasers and recommenders
• Packages to fit every budget, starting as for as little as a $1 a day
• 77% of visitors return
• Monthly results supplied
• Increase your Google ranking
Why choose Physics Connect?
Digital marketing solutions
Banner advertisingAdvertise through any of the eight different websites using rich media to ensure your promotion gets high click-through, response rates and awareness.
E-mail sponsorshipA high-exposure e-mail sponsorship position in one of our e-newsletters offers you the opportunity to promote your company’s products and services to a large audience of key decision makers throughout the global scientific community.
VideoFrom simple showcase to a full production video profiling your company, product and brands, our video technology combines an engaging and non-intrusive ad format with our extensive scientific network – the perfect platform for digital innovators to excel.
WebinarsThese highly interactive products allow you to communicate with a large targeted audience simultaneously.
White papersMany organizations issue good reports – but few of those reports get read by the right people. In the era of super-abundant internet information, putting your paper where someone will find it can be as much of a challenge as producing the research in the first place, but we have the solution.
Company and product listingsImprove online visibility for your company and the products and services you provide. Use Physics Connect’s highly qualified audience to address decision makers and professionals directly, and increase the number of your sales enquiries.
Custom online offeringsBrand-benchmarking surveys, “talking point” sponsorship, advertorials; these are just some of the exciting new opportunities online. Read more about them here or contact us to discuss further custom options.
Highlight your brand alongside editorial from the leading authority in physics
A world of possibilities at your disposal
Advertising your brand with one of IOP Publishing’s many websites offers you access to key professionals in the global scientific community. At IOP Publishing we recognise the importance of new media. By embracing the latest digital initiatives and integrating them with our proven print publications, we deliver highly targeted, result-driven marketing solutions to our clients.
Like the magazines, our websites provide news, interviews and analysis, as well as unique video and a large range of subject-specific microsites and e-mails.
Social media and networking is also an essential part of our offering, engaging with the scientific community through comments on stories, blogs, forums, Twitter and webinars.
Contact us
Advertising with IOP Publishing has helped us to increase our brand awareness by creating a customized solution that gives us
maximum exposure for our investment.Guillaume Grousset, director of marketing, oncology care systems, Siemens Medical Solutions USA Inc.
Online advertising
Source: Google Analytics and Publisher’s own dataContact us
Enabling you to showcase your company and products to a global audience
Try a top-level banner with site-wide exposure, opt for a high-impact skyscraper banner or sponsor a product category. Whichever you choose, you can be guaranteed that your message not only sits alongside high-quality editorial content, but is seen by a relevant audience of scientific researchers.
Average monthly visits
39 805
33 216
23 018
24 657
37 425
580 037
BannersA high-exposure position with one of our websites offers you the opportunity to promote your company’s products and services to a larger scientific community.
Company and product listingsPhysics Connect is your online guide to products, services and expertise. With more than 1000 international suppliers and institutions listed, it is the ultimate who’s who of the scientific sector. Plus, unlike search engines and other buyers guides, Physics Connect brings together industry, researchers and institutes, which makes Physics Connect truly unique.Add your company and products today to improve your online visibility, and use Physics Connect’s highly qualified audience to address decision makers and professionals directly, and increase the number of your sale enquiries.
AdvertorialsThese high-profile articles give you 1000 words – as well as up to three images, plus web links – with which to promote your company news or reinforce existing messages. Advertorials will feature prominently at the top of the newsfeed channel, where they remain for one month for maximum exposure to our readers.
Talking Point sponsorshipThis is one of the most frequently visited areas of the site and a prime opportunity to align your company with key editorial.
Your sponsorship message will appear on:
• the homepage
• the latest Talking Point landing page
• the Talking Point article itself
• plus you will get an MPU banner within the body of the actual article
Providing the ideal platform for you to combine brand awareness with timeliness and increase traffic to your website.
E-mail sponsorship
Source: Google Analytics and Publisher’s own dataContact us
physicsworld.com’s bookswire enables us to
reach the physics community with our latest and bestselling research in the area through highly targeted campaigns.Kerry Ryan, senior marketing executive, Wiley
Highly targeted audienceAll our e-mails are sent to readers who have opted-in, guaranteeing that your message is seen by a receptive, qualified audience. Subscribers to our e-mail alerts rely on them to provide key information – be it news, events, jobs, new books.
What is a newswire?E-mail sponsorship provides a round-up of key news stories, in-depth articles, information about the latest products and companies, upcoming events, book reviews and links to the latest videos from IOP Publishing.
Advertising opportunitiesThree banner positions are available for you to sponsor. With rates varying according to audience and positioning, you will be able to find something to suit any budget. Statistics on views and impressions are provided.
Thousands of subscribers keen to read your message
64 371
22 481
14 733
6209
14 801
13 000
45 629
73 486
newswire – weekly
newswire – weekly
newswire – weekly
newswire – weekly
new issue alert – monthly
graduate jobswire
eventswire – bi-weekly
bookswire – quarterly
Videos
Contact us
Janis Research Company
Advent Research Materials
The Cockcroft Institute
The perfect advertising platform for digital innovators to excel
Professional videoOur experienced production team will work with you to plan the video. When this has been completed, one of our talented filmmakers will visit a location of your choice anywhere in the UK, interviewing and filming. This footage is then professionally edited and a draft version is delivered for feedback and approval.
Showcase videoThese videos are created by sending us 15 to 20 still images and a 100 word script. We then arrange for a professional voice-over artist to read your script and we add music. Your video is then edited by our experienced production team to create a one minute video.
Case studiesCompanies that have benefited from our video service include
From a simple showcase to a full production video profiling your company, product and brands, our video technology combines an engaging and non-intrusive ad format with our extensive scientific network – the perfect platform for digital innovators to excel.
Video options to suit any budgetOur team will create and manage the video production for you and then host the video online, complete with your company’s logo on the page.
Our marketing team will then help drive traffic to your video with a targeted promotional package, including online advertising, print advertisements, social media and e-mail marketing.
White papers
Source: Google Analytics and Publisher’s own dataContact us
How it worksYou provide us with a short introductory taster paragraph about your white paper and we upload it onto the website. In order to receive the full white paper, interested parties have to give us their full name, address, job title, organization and email address. Leads are sent to you on a monthly basis.
Homepage inclusionAll of our websites have a white paper channel on their homepage. Your white paper will be linked from the homepage for a minimum of 12 months giving it maximum impact alongside high-quality editorial.
Additional exposureYour white paper will be included in the relevant e-newsletter. Our e-newsletters are sent to opted-in subscribers who rely on them to provide key information and, from the click-through rates we receive, it is information they act upon.
Get your white paper in front of the right peoplePromoting your white paper on our websites puts it in front of a highly targeted audience and allows you to benefit from our impressive web traffic.
Let us help you achieve your desired goals, a white paper on one of our websites can:
• generate sales leads• make a business case for your product• inform and persuade prospective customers• channel partners, journalists, analysts or investors
White papers are excellent marketing tools so it is important to ensure that they work for you.
Webinars
Contact us
Case studies Webinar top tips• Give at least a two-week runway before
your event, as more than 36% register over a week before.
• 21% register on the day, so you should e-mail the same morning if you’re brave.
• Choose Tuesday or Wednesday as your day to send your email invites.
• Pitch your two invitations from slightly different angles.
• The average registrant-to-attendee conversion is 42%.
• The average webinar registration figure is 214.
• Webinar viewers have good attention spans – average viewing time is 54 minutes.
• 25% of attendees view on demand, therefore you need an on-demand strategy.
Full technical support and training providedWhether this is your first ever webinar or if you’re a well-versed speaker, you will have unlimited access to our technical support team, and a training session will be provided prior to your live event to ensure that your webinar runs as smoothly as possible.
Editorial moderationA member of our trusted editorial team will moderate your webinar, adding that extra touch of credibility to your event.
Advances in lung SBRT planning utilizing radiobiological planning with Elekta’s Monaco
• 353 registrations• 116 live views• 131 on-demand views
PhD opportunities at IMT Lucca, Italy
• 984 registrations• 130 live views• 373 on-demand views
Benefit from the targeted and active leads that a webinar generates
Generate leadsAs well as being a highly targeted and well-branded advertising platform, the medium also provides you with relevant leads to continue your promotion post-event. Sponsors will benefit from access to all the attendee data in accordance with the UK data protection act.
On-demand included as standardThe on-demand functionality ensures that no viewer will go unmissed – the webinar will be available to watch for up to 12 months after the event has taken place.
Integrated marketing plan includedThe webinars are accompanied by an integrated direct marketing plan, ensuring that efforts both online and offline capture the right audience.
Webinars are free-to-attend online seminars. They provide a cost-effective way to interact and provide thought-leadership to a targeted audience.
Print advertising solutions
Advertising with IOP Publishing raises awareness of your brand and products to a large number of purchasing scientific professionals worldwide. Our topical and engaging content provides the perfect environment to convey your marketing message, and our selection of special issues provide the perfect platform to target specific sectors within physics.
Our market-leading portfolio is guaranteed to make an impactIOP Publishing produces a wide range of magazines, websites, peer-reviewed journals and ebooks.
Target your audience through our impressive portfolio, spanning a multitude of interdisciplinary subject areas across the physical sciences, including:
• Atomic and molecular physics
• Computational science
• Environment
• High-energy and nuclear physics
• Materials science
• Mathematics and mathematical physics
• Measurement science and sensors
• Medical and biological sciences
• Nanoscience
• Particle physics
• Photonics and lasers
• Physics education
• Plasma physics
• Quantum information
• Semiconductors
Engaging with an influential audience High-impact opportunitiesPeer-reviewed journalsReach a highly targeted audience with our cost-effective print advertising options.If you are budget-minded and want to reach scientists working in R&D, applied or experimental physics, IOP has the perfect combination of peer-reviewed journals to match your needs.
AdvertorialsOne of the most effective ways for you to reach customers, with educational reading material that they will remember and use for reference.
Magazine advertisementsA print advertisement in our magazines is one of the most effective ways of getting your message in front of our qualified audience. Sizes range from spreads and full pages to eighth-page placements.
InsertsDeliver your message with the magazine to reach a wide, engaged audience for your booklets, brochures, posters or a promotional offer.
SupplementsCustom multi-page editorial products that are delivered with the magazine and offered online. Talk to your representative about how to gain maximum exposure with this integrated programme.
Covering every base with recruitment services in print, online and our custom offerings
Jobs and courses
Contact us
For more than six years we have advertised our
vacancies in Physics World and on brightrecruits.com. With every campaign we have consistently received a good number of well qualified candidates who match well with our vacancies in scientific software development. I would recommend recruitment advertising with IOP Publishing to any employer looking for high-quality science graduates and professionals.Neil Barrett, Tessella
IOP Publishing’s recruitment sections in its magazines and websites put you in touch with high-calibre candidates with the skills to excel in both scientific research and a range of industry sectors.
Available advertising positions
• Classified/print advertisements With a wide variety of magazines and research journals, IOP Publishing offers a range of options to advertisers looking for effective print solutions.
• Job postings We make posting your vacancies simple and easy. Create an account and manage your jobs online at any time with tailor-made campaigns, multiple job postings and application tracking.
• Banner advertising Advertise through any of the eight different websites using rich media to ensure your promotion gets high click through, response rates and awareness.
• Video From simple showcase to a full production video profiling your company and working environment, our video technology combines an engaging and non-intrusive ad format with our extensive scientific network – the perfect platform for digital innovators to excel.
• Webinars These highly interactive products allow you to communicate with a large but targeted audience simultaneously.
Readers of Physics World
Readers of CERN Courier
Visitors to brightrecruits.com
Unique visitors to cerncourier.com
Unique visitors to environmentalresearchweb.org
110 000
75 000 21 000
24 000
15 900
Reach more than 200 000 motivated scientists and engineers looking for their next big careers opportunity.
Clients include
Putting you in touch with motivated scientists and engineers
Online recruitment options
Standard job postingPromote your vacancy on brightrecruits.com to reach our global audience of physics and engineering professionals. All advertised jobs feature in our weekly e-mail alerts, and on our four social media channels – LinkedIn, Twitter, Facebook and Google+.
Job of the weekThis premium branded position delivers maximum visibility for your vacancy and your organization, plus receive a 30-day standard posting.
Featured jobReach more candidates by promoting your vacancy with a high-profile position on the homepage.
Banner advertisingMaximize the impact of your marketing message with a premium banner position.
Featured recruiterAn animated banner offers highly visible brand advertising for your organization.
Additional benefits• Raise your profile – add your company logo and description to the Employers A-Z
free of charge.
• Cross promotion – all jobs posted will be visible to physicsworld.com users, and feature in the weekly newswire sent to more than 64 000 opt-in subscribers.
• Reaching that little bit further – all positions are advertised across our three popular social media networks: LinkedIn, Twitter and Facebook.
• Secure recruiter site – an easy way to manage your own vacancies, track your applications and add filters to your postings.
• Broadbean compatible – enabling you to quickly send adverts to brightrecruits.com and an international network of job boards.
• Regular careers advice – new content is regularly added to the site to attract motivated jobseekers.
Contact us
Contact us
UK, IrelandKatrina Davis Senior sales executivetel +44 (0)117 930 1219e-mail [email protected]
Europe, ROWSarah Andrieu Senior sales executivetel +44 (0)117 930 1819e-mail [email protected]
Medicalphysicsweb.orgPaul RucciSales executivetel +1 215 6 27 0880e-mail [email protected]
Europe, ROWStephen Jones Sales executivetel +44 (0)117 318 0984e-mail [email protected]
UK, the AmericasRebecca Massingham Senior Sales executivetel +44 (0)117 930 1027e-mail [email protected]
Chris Thomas Managertel +44 (0)117 930 1264e-mail [email protected]
Group advertisingDisplay advertising
Recruitment advertising Commercial operations and Exhibition sales
Edward Jost Managertel +44 (0)117 930 1026e-mail [email protected]
France, Spain, Italy, Scandinavia, Russia, Middle East, the Americas, South KoreaMattias Persson Senior sales executivetel +44 (0)117 930 1030e-mail [email protected]
Baltics and Central Europe, Switzerland, the Netherlands, Japan, China, India, AustralasiaTom HouldenSenior sales executivetel +44 (0)117 930 1031e-mail [email protected]
The AmericasBernadette Bickmore Senior sales executivetel +1 215 627 0880e-mail [email protected]
E-mail sponsorship options
Position Size Rate Duration
First 600 x 75 px $1050 1 week
Second 160 x 600 px $840 1 week
Third 160 x 600 px $840 1 week
Fourth 160 x 600 px $630 1 week
Fifth 600 x 75 px $420 1 week
$Online advertising information
Size Rate Duration
Skyscraper 160 x 600 px $1625 1 month
Horizontal banner 468 x 60 px $2100 1 month
MPU banner 300 x 250 px $1625 1 month
Category banner 468 x 60 px $1040 1 month
Talking point banner 300 x 250 px $1050 1 month
Banner options
Rate Duration
Key supplier 10-page microsite $12 000 12 months
5-page microsite $6400 12 months
Corporate partner $4150 12 months
Webinar $7200 6 months
Corporate video $8190 12 months
Showcase video $1250 12 months
White paper $1680 6 months
Multimedia package $13 125 12 months
Star product $900 12 months
Corporate options
All rates quoted exclude VAT and are subject to change.
Advert specificationsAll banners and logos must be supplied as GIF, JPEG or Flash files with “alt” text and a URL with which to link the advert.
Animated adverts GIF/Flash animations must:
• be no longer than 15 seconds;
• be no larger than 40 KB;
• loop through a sequence of frames three times maximum.
The following specifications apply to Flash adverts:
• an alternative GIF or JPEG image file must be provided as a degradation option for browsers that do not support Flash;
• any audio included will only play when initiated by the user;
• adverts must have a solid background colour (i.e. not transparent);
• advertisers must warrant that they have tested adverts for technical stability on Internet Explorer, Firefox, Opera and Safari browsers prior to supply.
Looking for recruitment options? Why not advertise your job or course with brightrecruits.com
Contact us
$Print advertising information
All rates quoted exclude VAT and are subject to change.
Double-page spread $7350 text 556 x 350 mm
trim 286 x 380 mm
bleed 596 x 386 mm
Inside front/back $5250
Full page $3150 text 265 x 350 mm
trim 295 x 380 mm
bleed 301 x 386 mm
Half page $2100 trim 265 x 170 mm
bleed 301 x 182 mm
Third page $1575 265 x 145 mm
Quarter page $1050 156 x 145 mm
Media band $3150
Print adverts should be supplied as high-resolution PDFs. All files must be 300 dpi and CMYK with fonts embedded.
Full page
Double-page spread
Half page
Quarter page
Third page
Contact us
€Online advertising information
Size Rate Duration
Skyscraper 160 x 600 px €1120 1 month
Horizontal banner 468 x 60 px €1450 1 month
MPU banner 300 x 250 px €1120 1 month
Category banner 468 x 60 px €714 1 month
Talking point banner 300 x 250 px €725 1 month
Banner options
Advert specificationsAll banners and logos must be supplied as GIF, JPEG or Flash files with “alt” text and a URL with which to link the advert.
Animated adverts GIF/Flash animations must:
• be no longer than 15 seconds;
• be no larger than 40 KB;
• loop through a sequence of frames three times maximum.
The following specifications apply to Flash adverts:
• an alternative GIF or JPEG image file must be provided as a degradation option for browsers that do not support Flash;
• any audio included will only play when initiated by the user;
• adverts must have a solid background colour (i.e. not transparent);
• advertisers must warrant that they have tested adverts for technical stability on Internet Explorer, Firefox, Opera and Safari browsers prior to supply.
Rate Duration
Key supplier 10-page microsite €8400 12 months
5-page microsite €4480 12 months
Corporate partner €2850 12 months
Webinar €5270 6 months
Corporate video €6140 12 months
Showcase video €940 12 months
White paper €1140 6 months
Multimedia package €9000 12 months
Star product €715 12 months
Corporate options
E-mail sponsorship options
Position Size Rate Duration
First 600 x 75 px €725 1 week
Second 160 x 600 px €570 1 week
Third 160 x 600 px €570 1 week
Fourth 160 x 600 px €430 1 week
Fifth 600 x 75 px €295 1 week
Looking for recruitment options? Why not advertise your job or course with brightrecruits.com
All rates quoted exclude VAT and are subject to change.Contact us
€Print advertising information
All rates quoted exclude VAT and are subject to change.
Double-page spread €5450 text 556 x 350 mm
trim 286 x 380 mm
bleed 596 x 386 mm
Inside front/back €3900
Full page €2340 text 265 x 350 mm
trim 295 x 380 mm
bleed 301 x 386 mm
Half page €1560 trim 265 x 170 mm
bleed 301 x 182 mm
Third page €1175 265 x 145 mm
Quarter page €770 156 x 145 mm
Media band €2340
Print adverts should be supplied as high-resolution PDFs. All files must be 300 dpi and CMYK with fonts embedded.
Full page
Double-page spread
Half page
Quarter page
Third page
Contact us
