Making It (Chocolate) Rain - Worldwide Short Film Festival 2008
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Making it (Chocolate) Rain Leveraging Social Media to Get Your Videos Seen Andrew Lockhart June 14, 2008
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A really rough presentation file I did for a presentation on leveraging social media to get videos seen.
Transcript of Making It (Chocolate) Rain - Worldwide Short Film Festival 2008
Making it (Chocolate) RainLeveraging Social Media to Get Your Videos Seen
Andrew LockhartJune 14, 2008
In 4 Easy Steps…
• Step 1 - Upload
• Step 2 – Promote
• Step 3 – Monitor
• Step 4 – Watch the Money Pile Up
23,781,753 and counting…
Step 1 - Upload
• Where?
• How?
Step 1 – Upload (Where?)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
YOUTUBE.C
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ideo
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CRACKLE.COM
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JUSTIN
.TV
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Unique Visitors (000) – Canada – April 2008
Step 1 – Upload (Where?)
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
YOUTUBE.C
OM
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ideo
DAILYM
OTI
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% Reach – Canada – April 2008
Step 1 – Upload (Where?)
• What to make of this?
• All you need is YouTube?
• Create multiple touchpoints.
• Sometimes the small pond will suit you better.
+ =
Step 1 – Upload (How?)
• TubeMogul will be your best friend.
– Create profiles– Populate profiles
• Metadata is key:– DO
• Tag, tag, tag, tag and tag again.
• Include keyword rich, relevant descriptions
• Create descriptive titles
– DON’T• Forget to tag
• Add tags or titles that aren’t relevant to your content
Step 2 – Promote
• Create a hub– Has become extremely accessible
– Link out from the hub to your channels• Not just video sites, social networks
– Link your channels back to your hub
– Pull your channels into each other with widgets
• Start with the easy wins.– Family, friends– Submit your videos to social bookmarking sites
• Digg, StumbleUpon, Reddit, Del.icio.us
• Join the conversation.– Find communities/social networks/bloggers about or related
to your subject matter.
– Be genuine
– Don’t spam them.
• Build an audience– Consistent content
– Tell the story of your content
Step 3 – Monitor
• Listen
• Engage
• Measure
• Refine (if applicable)
PLEASE DO NOT FEED THE TROLLS
Step 4 – Watch the Money Pile Up
• I lied.
4,909,489 and counting…
Thank You
email: [email protected]
blog: http://www.thinkinginteractive.com
twitter: @andrewlockhart
http://www.slideshare.net/andrewlockhart
