Making It BIG On Social Media (& having them LOVE you!)
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Transcript of Making It BIG On Social Media (& having them LOVE you!)
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Making it BIG on Social Media
(And having them LOVE you!)
www.SOCIALVENTION.com
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“Every biz owner CAN build their bottom line through social media
strategy.”~ Cindy Morrison
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#1 You MUST have a Social
Media STRATEGY!
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HOPE is *NOT* a strategy!
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Strategy:Specific goals
Specific Reasons Specific Resources
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Biz Goals
Fan Base=
Distribution
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Sales Funnel
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Content is KING
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Strategy:BrandingMarketing
Competitive AnalysisSocial Media Platforms
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#2 Where Are Your Clients?
(Not Always Where You Think!)
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Rapportive
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Facebook “Family Reunion”
~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins
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Twitter “Cocktail Party”
~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands
~ 3 times more likely to follow brands than Facebook users
~ Majority on mobile
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LinkedIn “Board Room”
~ 2 new users sign up every second~ More than 1 million groups
~ 60% use as their primary professional network
~ 50% of Fortune 500 hire through LI
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Pinterest “Bulletin Board”~ 80% Women
~ Spend more $ more often then other top 5 social media sites
~ 47% online consumers based decision on recommendation
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YouTube “Bite Size TV”
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ If YouTube were a country... It would be the THIRD LARGEST after China &
India”
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#3 Two Cool Tricks
For Each Platform
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It’s NOT LogoBook!
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Hyperlink & Apps
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Strategically Stalking w/ Excellence
~ Collaborators~ Competitors~ Customers~ Mentors~ Media
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Reach the Media
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Company Profile
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LinkedInAdd Contacts
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Pinterest Boards
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Guest Pinner
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Expert Videos
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Subscribe Video
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#4 Two Tricks to DOUBLE
Your Fan Base
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Tap CURRENT Peeps
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Follow BACK!
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#5 TOP TOOLS
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Hootsuite
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Measure~ bitly
~ Facebook Insights~ Sprout Social~ Tweet Reach
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For Fun!~ RedStamp
~ Kanvas~ Diptic
~ iWatermark
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#6 Free Offerings
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Social Media Magic
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Book Preview
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#7 Convert to Customers
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Who’s Engaging?
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Guidelines~ Follow up
~ Heat Cases~ After Hours~ Proactive
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#7 D’oh!
When It Goes South…
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When Bad Things Happen
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When to respond?~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you
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#8 Protect Your Brand
NOW!
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Protect Your Brand!**Background and hiring**
~ Employee guidelines are a MUST!
~ Talk about what’s acceptable (& what’s not)
~ Non disclosure?
~ DO NOT request social media passwords
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#9 Think Local…
Go Global!
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Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention
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Target Locally
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#10 2014 Trends
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Promoted Post
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Targeted Ads
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80 / 20 Rule
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Value #1Information
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Engagement
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Upcoming Class!
Jan 30th 8-week Group Intensive
Regularly $495
$395 Register TODAY!
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SPECIAL THANKS!!
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For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison