Making Change Your Advantage
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MAKING CHANGE YOUR ADVANTAGE Conversations on the Future of Business, New York City Tim Minahan Chief Marketing Officer, SAP Cloud INNNOVATION. AGILITY. RESULTS.
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Transcript of Making Change Your Advantage
MAKING CHANGE YOUR ADVANTAGE
Conversations on the Future of Business, New York City
Tim MinahanChief Marketing Officer,SAP Cloud
INNNOVATION. AGILITY. RESULTS.
UNPRECENDENTED PACE OF CHANGE
“How puzzling all these changes are…We must run as fast as we can just to stay in place. And if you wish to go anywhere you must run twice as fast.”
-- Lewis Carroll, Alice’s Adventures in Wonderland
MARKETS LOOK DIFFERENT5 BILLION (WIRED) MIDDLE CLASS BY 2020
More Informed
57% Of buying process is completed before a first interaction with sales
CUSTOMERS ACT DIFFERENT
Socially Networked
53% of customers abandoned an in-store purchase due to negative online sentiment.
Less Loyal
59% of customers are willing to try a new brand to get better customer service.
EMPLOYEES ARE DIFFERENT (TOTALLY)
Mobility Big DataSocial and Business Networks
Apps
THE WORLD INTERACTSDIFFERENTLY
…all powered by the CLOUD
NEW WORLD CREATES NEW PRESSURESREACH NEW MARKETSSATISFY NEW EMPOWERED CUSTOMERCONTROL NEW RISKSCOMPLY WITH NEW REGULATIONSFIGHT FOR SCARCE RESOURCESCONTEND WITH DISRUPTIVE BUSINESS MODELS
…IS NOT ENOUGH
REAL TIME…
FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS
"Big Data" comes to weather: 60+ years of global weather
analysis to predict the risk for future extreme events.
Underwent a preventive double mastectomy after learning she had an 87% risk of developing
breast cancer.
PECOTA(Player Empirical Comparison and
Optimization Test Algorithm)
PREDICTIVE BUSINESS IS ALL AROUND USHEALTHCARE SPORTS WEATHER
“TECHNOLOGY IS A RESOURCE LIBERATING FORCE!”PETER DIAMANDIS, ABUNDANCE IS OUR FUTURE
MORE BUSINESSESTAPPING INTO THE CLOUD…
75%+
New IT expenditures will be for Cloud or hybrid systems by 2016
80% Of new IT decisions will involve LoB execs; 53% of IT decisions will be led by LoB execs
70%+
CIOs will embrace a “cloud first” strategy by 2016
Sources: Saugatuck, IDC
…BUT FOR NEWREASONS
“The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.”
INNOVATION AND AGILITY
SALESMarries historic buying signals with social interactions to proactively trigger sales with likely buyers – boosts sales $4B+
CUSTOMER CAREUses social analytics and engagement with CRM to improve customer experience, cut costs, boost first-time fix rate to 94%.
OPERATIONSLeverages historical patient data to drive optimal care optimal patient care and improve bed utilization.
SUPPLY CHAIN AND FINANCETaps Cloud, business networks for predictive risk ; dynamic working capital management
POWERING THE FUTURE OF BUSINESS…TODAY
Turn Change into Your Advantage
“Where should I go?”“That depends on where you want to end up.”
-- Lewis Carroll, Alice’s Adventures in Wonderland
Feel free to connect with me at :
@tminahan
http://www.linkedin.com/in/timminahan
© 2013 SAP AG. All rights reserved.
THANK YOU!
© 2013 SAP AG. All rights reserved.
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