MAKING ALL FASHION CONTENT AVAILABLE FOR NOW AND … · 2018-07-17 · 1 © 2018 This Is Fashion....

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www.thisisfashion.com© 2018 This Is Fashion. All Rights Reserved.

MAKING ALL FASHION CONTENT AVAILABLE FOR NOW AND THE GENERATIONS TO COME

www.thisisfashion.tv© 2018 This Is Fashion. All Rights Reserved.

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Investment Contact:Schweizer.worldTanooja RaiM: [email protected]

Founder:Sander KoogerM: [email protected]+31-6-52478753

mailto:[email protected]


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PRODUCT & FANSTHIS IS FASHION


“This Is Fashion has

conceived a much needed

and delightfully simple

concept that brings

fashion history to

everyone's finger tips”

Marcellous L. JonesTelevision Host

Men’s Fashion Insider

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“As someone who is

passionate about

sustainable apparel, I

applaud This is Fashion’s

ambition to capture

fashion’s rich heritage in a

digital and paper-free

way.”

Leslie JohnstonExecutive Director

C&A Foundation

“FIPP is always delighted

to support exciting new

businesses and This is

Fashion is no exception.

We’re looking forward to

working with Sander and

the team as we help them

to develop their exciting

concept.”

James HewesCEO – President

FIPP

Product Showcase

Influencer Responses

http://www.youtube.com/embed/-mX73rgh3xc?rel=0&autoplay=1

http://www.youtube.com/embed/5bzelLBOlG0?rel=0&autoplay=1

http://www.youtube.com/embed/-mX73rgh3xc?rel=0&autoplay=1

http://www.youtube.com/embed/5bzelLBOlG0?rel=0&autoplay=1

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UK consumers spent £1.2bn on magazine media in 2015,

that’s 4x as much on magazines compared to Netflix.

Source: FIPP Magnetic media

MAGAZINES VS NETFLIX SPEND IS 4:1

Although some publications are going strictly digital and seeing a rapid increase in weekday audiences, the digital gains are not affecting the drop-in revenue on print.Source: Media in Canada

DIGITAL GAINS DO NOT FIX PRINT LOSS

47% of all UK print circulation is “Women’s Interests” category.

Source: FIPP Magnetic media

WOMEN’S INTERESTS HOLD 47% OF MARKET

Chanel, Christian Dior, Louis Vuitton, L'Oréal, and Unilever.

Source: ABC statistics

TOP PRINT ADVERTISERS INCLUDE

71% of all UK adults still read print magazines every month.

Source: FIPP Magnetic report

ADULTS READERSHIP HOLD 71% OF MARKET

From 2012 to 2013, there was a 200% average growth in

readers of digital publishing apps.

Source: Adobe Systems

SHIFT IN REACH TO DIGITAL

The total worldwide fashion market is over 3 trillion dollars

in size. Source: FashionUnited.com

GLOBAL FASHION MARKET

The sectors showing the most growth by circulation include,

lifestyle interests, men’s lifestyle, and children's magazines.

Source: Magnetic

FASTEST GROWTH BY CIRCULATION

MARKET FACTSTHIS IS FASHION


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https://magnetic.media/insight/market-overview

http://mediaincanada.com/2017/06/23/digital-news-is-on-the-rise-even-for-boomers-vividata/



http://success.adobe.com/assets/en/downloads/guides/13926_di_mobile_benchmark_final.pdf

https://fashionunited.com/global-fashion-industry-statistics


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Paper readership is in decline. Publications are closing down or fully converting to digital.

Digital strategies are not making up for the loss in paper revenue.

Metrics for print are too opaque. It is unknown when one has sold or read.

Clients want to know which, and how many individuals have connected with the ad.

Metrics

Advertisement revenue is in decline because of the declining readership.

Some clients have abandoned print all together.

Advertisers

The revenue models for print publishers are highly dependent on the size of

their readership. Younger generations are not buying print magazines, making

readerships drop. Our next slide shows the consumer side of this coin.

FOR PRINT PUBLISHERSPROBLEMS

Hearst TowerNew York

Readers


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Our target group finds print media expensive. They reduced the price of information dramatically.

Movies became value for money with Netflix, why should fashion media be different?

Expensive

Finding something in an endless stack of analog information is difficult, if not impossible.

Users want to find what they are looking for fast.

No Search

Information is spread over a vast landscape of sources.

Finding the magazine or film you are looking for is difficult at best.

Purchase Behavior has changed. Consumers want to enjoy content that is

easy to consume at a lower price point than what publications currently offer.

They want all access content for one fixed fee, content that is available

wherever and whenever upon desire, and content that is easy to locate.

FOR MEDIA CONSUMERSPROBLEMS

Dispersed


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OUR SOLUTIONTHIS IS FASHION

CONSUMERS/PROSUMERS CONTENT OWNERS

SAVES MONEY INSIGHTSSINGLE OUTLET

Priced at about 1.5

fashion magazines,

This Is Fashion

unlocks unlimited

access to all Fashion

media. That’s a steal!

Content owners have

insights in the use of

their own content.

Owners can track

readers and see what

the reach in audience

and advertisement

pages is.

A “Netflix for fashion”

like service that gives

access to all fashion

magazines, films,

series, catwalks, books

and look-books.

A.I. ASSISTED SEARCH

We solve information

overload problems by

making content

searchable with our

own technology.

MORE READERS AND REVENUE

Our platform enables

more readers to

consume content

which elevates the

organic advertisement

revenue. We also offer

a revenue share.

ADVERT CTA

We empower brands

to sell directly from

their advertisements

in print, and later

video content, sharing

the additional revenue

with the content

owner.


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PRODUCT IMAGESTHIS IS FASHION


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Magazines Books Series Films

Ability to access all globally published,

fashion-related books. For example, DV:

Diana Vreeland, Grace: A Memoir, The

Little Dictionary of Fashion, The End of

Fashion, and Champagne Supernovas.

Ability to access and stream fashion

shows and premium content. For

example, Chanel Haute Couture SS19,

Celine Resort 2019, and The Row RTW

SS19. As well as premium content like,

Gossip Girl and Project Runway.

Ability to access fashion related films

and shorts including the Karl Lagerfeld

collection, Dior and I, Mademoiselle C,

The September Issue, Funny Face,

Charade, Once and Forever, and

Reincarnation.

Ability to access all fashion magazines

produced globally from British Vogue,

to Harper’s Bazaar, to Fruits Magazine.

ALL CONTENT MULTI-DEVICETHIS IS FASHION


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TIF ADVISORSTHIS IS FASHION


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Matured and specialized in the

information security world by 19

years of Experience and Education.

Bert is Board Advisor for large

corporates, a renowned security

speaker and evangelist in the

security world.

20 years of CEO in Europe and Asia.

Schweizer.world is the latest

brainchild of 169 year old Schweizer

family businesses focusing on

technology investments and

advisory services.

Bert Heitink

CEO/Speaker/Coach

Dr. Maren Schweizer

CEO/Investor/Mentor

Chris Llewellyn

CEO/Print Legend

Before being CEO for the Federation

of International Print publishers,

Chris was managing director for

Bauer Media and Emap France. His

passion for print media, knowledge

of the industry, and massive

network, are vital to TIF.

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If you can draw it he can build

it. Nikola makes our code run

as smooth as our prototypes

look.

NIKOLA SELICH BSC

<Developer />

Our fashionable, fashion voice.

Hannah runs our

communication, develops our

brand, and manages our

community.

HANNAH BOUCHER

Communication

Our world through his lens.

Diego Ospina Melo shoots our

video campaigns and edits our

material into perfection.

DIEGO OSPINA MELO

Camera

Hosting intellectual property

comes with responsibility. Tim

makes sure our platform is

secure. He is also an Aerospace

engineer and ethical hacker.

TIM DE BOER BSC

<OPSEC />

Tamara Lichtenberg gets any

video production done within

minimal time. Her creativity is

as boundless as her

punctuality.

TAMARA LICHTENBERG

Producer

Michael comes with the

knowhow to run a business.

Where our founder can build,

he can make sure it operates.

MICHAEL BRENNINKMEIJER BSC

Co-Founder

ING. Simic to be precise, takes

the lead as CTO combining her

knowledge of tech with her

passion for fashion

INA SIMIC MSC, BSC

<CTO />

He built This Is Fashion from

the ground up. From idea to

concept, from concept to

team, from team, to prototype.

SANDER KOOGER

Founder

MEET OUR TEAM


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With a monthly subscription, our consumers gain access

to our premium content and services.

SUBSCRIPTIONS

What if brands could sell directly from print or video? We add the tooling to sell directly from content that features their designs in

catwalks, magazines, look-books, etc.

ADVERTISEMENT

The data generated by our users is a treasure in itself. With some AI magic, we are able to build market insights

and statistics.

ANALYTICS

REVENUE MODELSTHIS IS FASHION


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MARKET POSITIONING


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TAM: $308 bnGlobal Print/ePub Revenue

SAM: $145 bn47% Women’s Interests

SOM: $68mn

(In 36 months747.163 users)

TOP-DOWN/BOTTOM-UP MARKETTHIS IS FASHION


$284.23 Life Time Value***

Customer Acquisition Cost

Cost of goods sold

Average revenue per user

** Projected over the first 3 years through March 2021

SOM: TIF user growth projection in Opstarts 01/2018 – 01/2021

*** LTV is calculated over 24 months {subscription gross margin * new arpu * (new renewal rate / (1 + discount rate - new renewal rate)}

MARKET SIZE

TAM: Statista / MarketLine Industry Profile Global Publishing Aug 2015SAM: ABC January 2016 (consumer titles)

SUBSCRIBER METRICS**

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GLOBAL ROLL-OUTTHIS IS FASHION

We utilize Kickstarter to reach US, AU, and English speaking EU user base. After completion and establishing stable

MRR/organic growth, This Is Fashion will look to the far east while translating our application in desired languages. Our strategy

is to make sure we onboard enough influencers to establish organic growth before moving to the next stage.

Strategy

First Phase

CAN-UK-US-AUS

First Phase

ENGLISH SPEAKING EUROPE

Fourth Phase

LATIN AMERICA

Second Phase

INDONEDIA, THAILAND, SINGAPORE, TAIPEI

Third Phase

RUSSIA AND CHINA


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MEET OUR TARGET USERTHIS IS FASHION


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Our user has received a bachelor’s

degree or higher at an Institute,

University or College.

Source: Politifact

Highly educatedHas 1,000+ FollowersOur user is very socially connected. They aspire

to have a large following on Instagram, Twitter,

blogs and other social media sites.

Our user age ranges from 15 to 30

years old. What connects them is

their passion for fashion.

Ages 16-30

Our user is online 7.2 hours a day on

average, exploring web content.

Source: Social Media Today

Spends 30% of Time Online

Our user spends approximately $1800 -

$4800 a year on clothing and accessories.

Source: Prisoner Of Class

Spends $1800-$4800 on Clothing

Our user reads an estimated 36 magazines per

year based on United States statistics.

Source: Statista

Reads 36 Magazines Per Year

http://www.politifact.com/truth-o-meter/statements/2015/apr/08/rick-santorum/70-americans-dont-have-college-degree-rick-santoru/

https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

https://www.prisonerofclass.com/how-much-women-actually-spend-on-clothing-accessories/

https://www.statista.com/statistics/208807/estimated-print-audience-of-popular-magazines/

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SIX STRATEGIES FOR MARKETING

Advertising

Advertising on social

and video platforms

helps us to reach the

audience that is not

directly engaged with

our brand.

THIS IS FASHION

Give-Away

Social driven contests

allowing users need to

take action to win

something. A proven

way to boost social

reach and influence.

Gamification

Incentivize the invitation

system to enable users

to earn discounts on

membership and status

on their profile.

Influencers

Enable our network with

brands, fashion

bloggers, and music

influencers to gain

traction and pick up

speed in our user

acquisition.

Institutions

This Is Fashion starts

as invitation only. This

ensures an exclusive

feel and control over

our audience and

growth. This strategy

will run during our BETA

period.


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Invitations

Bring our product to

fashion schools and

institutions. Ensure rapid

growth and word-of-

mouth advertisement

from future influencers.

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Extremely scalable

Incredible technical team

Strong network of supporters

Backed by industry insiders

Strengths

Aggressive content acquisition

Rapid global enrollment

Vertical scaling (other niches)

Untapped market

Acquisition by major player

Opportunities

Decentralized team

Time spent on content acquisition

Non-unified market data

Educating viewers on digital shift

Weaknesses

Exceeding Launch date (MVP)

Slow content acquisition rate

Hosting costs at small scale

Netflix adds magazines/books

Threats

TO

WS

SWOT ANALYSISTHIS IS FASHION


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OUR PARTNERS


THIS IS FASHION

NETWORK BRANDS CONTENT CLIENTS

Negotiating

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TIMELINETHIS IS FASHION


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03-2018 06-2018 09-2018 12-2018 03-2019 06-2019 09-2019

BETABuild MVP

Kickstarter

LAUNCH

Partnerships

Seed Round

First Content

Schools & Institutions

Content Acceleration

Sales/Marketing – (VC rounds)

TranslationsAdvertisement

Models

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USER-GROWTH PROJECTIONSTHIS IS FASHION 20

0

500000

1000000

1500000

2000000

2500000

01/01/2018 01/01/2019 01/01/2020 01/01/2021 01/01/2022 01/01/2023Free Basic B*tch Front Row Education Business

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2018Year 2019 2020 2021

Revenue

Salaries

Other Expenses

Debt

FINANCIAL PROJECTIONS

COGS

THIS IS FASHION

€975.602 € 9.155.051 € 30.862.845 € 66.577.677

€828.892 € 6.095.002 € 19.545.233 € 41.211.285

€272.937 € 1.127.052 € 1.931.649 € 1.996.077

€193.523 € 748.862 € 1.833.056 € 4.563.539

€0 €0 €0 €0

EBITDA € -319.750 €1.184.135 €7.551.907 €18.806.776

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*Based on our model and projections in Opstarts and equidam.

2022

€ 124.877.645

€ 77.898.100

€ 2.035.999

€ 9.958.576

€0

€34.984.970

*20.000 euro expenses in 2017

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INVESTMENT OPPORTUNITY22


THIS IS FASHION

€500.000+

Initial Public Stock Token Offering!

Launch!

Kickoff Sales

Acquire More Content

Accelerate Development

PROCEEDS

Investment Contact:Schweizer.worldTanooja RaiM: [email protected]

Founder:Sander KoogerM: [email protected]+31-6-52478753

€80.000Marketing / Sales

€100.000

€150.000Initial Token

OfferingPatents

€40.000

€100.000Development

€30.000Overhead

Content



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REVENUE SHARE

WTC ONENew York


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We negotiate a revenue share percentage per asset. The percentage depends on quality and type of content.

Percentage

Your earnings will be transferred via bank transfer on a monthly or quarterly base.

Payout

The revenue division key is consumption driven: • 1 PT per page (mag)• 1 PT per page (book)• 1 PT per 30 S video

• Points are only rewarded to Premium content.

Consumption

/ =

Revenue

€10 Mln

10% €1 mln

Points Asset

1 Asset a

2 Asset B

1 Asset C

Payout €1 mln

Asset a €250K

Asset B €500K

Asset C €250K

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PRINT OFFER24


THIS IS FASHION

WE WANT

NEW Modern Revenue Models

Statistical Information

More Readers

Revenue Share

WE GIVE

Knowledge

Innovation only works

when you make it work

to solve existing

problems. We share our

knowledge, but would

like to know what you

know as well.

Experiments

We would like access to

your content. See us as

the ultimate storefront

that gives you more

than just sales. Our

mission is to learn and

innovate to make you

more money.

Content

In order to learn and

innovate we need to

experiment. We need to

learn how to generate

more readers and more

revenue. This Is Fashion

loves to share learned

lessons and Industry

Insights.

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GDPR PROCEDURESTHIS IS FASHION


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PROCEDURESLOCAL STORAGE

• Trained/Instructed• Cleared• Access to Data

Restricted

PERSONNEL

• USER Data Encrypted• Stored Local and Central

• Changes are

Registered• Only Necessary Data GUID Uses Our Platform

Request Granted/Get GUID

Request Forwarded to Geo-Location

Hash Email Lookup Phonebook

LOG-ON CYCLE

• Right to Forget• Security Policies• Inform User• Protocol for Data Leaks• Processing of Data

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TECHNICAL GDPR BY DESIGNTHIS IS FASHION 26

Api.thisisfashion.tv TIF PAAS ENVIRONMENT/GEO ROUTER

GEO REPLICATED

DATALAKEDATALAKEDATALAKEDATALAKEDATALAKE

LOCAL TIF PAAS SERVICES FABRIC

STORAGESTORAGESTORAGESTORAGESTORAGE

{Location}.api.thisisfashion.tv (API GATEWAY/FIREWALL)

PHONEBOOK

PHONEBOOK

LOCAL ONLY

USR DATA

USR DATA


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FASHION BRANDS OFFER27


THIS IS FASHION

WE WANT

The Ability to Add a CTA to Print Advertisement

Sales Directly from Your Lookbooks

Sales Directly from Your Defilé

Free Broadcasting

WE GIVE

Knowledge

Innovation only works

when you make it work

to solve existing

problems. We share our

knowledge but would

like to know what you

know as well.

Lookbooks

We would like to

broadcast and store

your inspirational

content. We are

working on ways to buy

your merchandise

directly form video. We

generate more sales

and brand awareness!

Catwalk Videos

In order to learn and

innovate, we need to

experiment using real life

content. Adding your

lookbooks to This Is

Fashion will not only add

them to the largest

online fashion library, it

will allow you to drive

traffic directly to any

outlet you choose.

MAKING ALL FASHION CONTENT AVAILABLE FOR NOW AND … · 2018-07-17 · 1 © 2018 This Is Fashion....

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Transcript of MAKING ALL FASHION CONTENT AVAILABLE FOR NOW AND … · 2018-07-17 · 1 © 2018 This Is Fashion....