Making A Living In The Music Industry - University of St Andrews · 2019. 9. 3. · 5.06% 8.86%...

Making A Living

In The Music

Industry:

3rd March 2011

Colin Mason; Mark Sheridan, Julie McFarlane 1

Space & Place

Seminar

Overview….

Introduction

Another Side to the Story….

Making a Living in the Music Industry: Working & Living in the City

The Study: Research Aims, Objectives and Methods

Age

Instruments

Genre

Secondary Education

Making a Living in the Music Industry: Working & Living in the City

Current Place of Residence: The Good & The Bad

Income and Employment Patterns

Collaborations and Networks: Relationships Matter

Barriers and Benefits

Summary

2

Introduction….

„Talking up‟ the creative economy

Major sector of the economy

Growing

Job creation

Wealth creation

Graduate-rich

Knowledge-based

Innovation

Regeneration potential

Work Foundation

The creative industries are a “national asset”

“an important source of jobs and wealth creation”

“one of the more dynamic components of the knowledge economy”

Leading an “economic shift” to a new creative economy driven by

innovations in technology, business and culture

3

But there is another side to the story….

The creative economy is built around new forms of organisation

The „project‟ rather than the firm

Independent free agents rather than employees

Communities of practice

Contingent labour dominates the creative economy

Temporary jobs, part-time jobs, self-employment

Multiple job holding, sporadic work

Need for geographic mobility

“Me & Co”

Having to sell themselves in the market place

Risk of self-exploitation

Emphasis on non-monetary rewards: „art for art‟s sake‟

Individuals have to manage their careers

Importance of collaboration

Emphasis on inter-personal networks

Reputation, trust, reciprocity are critical

Place matters – where you „hang out‟

Outcomes

Greater freedom, greater flexibility, more choice and variety

More insecure lives

4

Making A Living in The Music

Industry: The Study....

5

The Study….

Research Aim:

Gather information about the employment pattern of BA Applied Music

Graduates since completing the degree at Strathclyde in 1997.

Research Objective:

Gain insights into the experiences and successes of graduate musicians and

illustrate the priorities and future aspirations of these and other musicians.

Research Method:

A survey was created and distributed to a list of over 150 graduates of the

BA Applied Music course in 1997 and of those 104 respondents completed at least some of the survey (66 completed it). The main method of distribution was diverse and surveys were accessed via, email, post and social network sites as well as four face-to-face interviews being conducted.

6

At what age did you start taking music

lessons?....

7

No of Participants

10

8

16

9

6

8

6

8

3 1

2 1 1 1 5

6

7

8

9

10

11

12

13

14

15

17

25

27

Age

Which instruments do you play? (Tick all

that apply)

7.20% 0.80%

5.20%

4.40%

2.80%

6.80%

10.80%

5.60%

18.40%

0.80%

4.80%

7.60%

8.80%

9.60%

2.80%

3.60%

Bass Guitar

Clarsach, Harp

Computer

Drumkit

Fiddle

Flute, Oboe, Clarinet, Bassoon

Guitar, electric, acoustic

Percussion

Piano/keyboards

Pipes, Highland, Small Border

Saxophone: Soprano, Alto, Tenor Baritone

Trumpet, Horn, Trombone, Euphonium, Tuba

Violin, Viola, Cello, Bass

Voice

Whistles

Other (Please specify)

8

Which genre(s) of music do you play?

(Tick all that apply)

Celtic

Classical

DJ

Folk

Funk

Fusion

Jazz

Pop

R & B

Rock

Traditional


9

Which is the Main Genre?

1 3

1 1

27 1 1

3 1 1 1

7 2

8 2

6 3

1 5

1

0 10 20 30

Too Hard to Classify (?)

Celtic/Classical

Classical

Experimental

Folk rock

Improvised Music

Klezmer

Pop and Jazz

Rock/Pop

Traditional/Scottish

10

Total No of Participants: 75

In which town/city did you undertake your secondary school

education?

11

1 2 1

1 1

1

2 1

2

3

2

3

20

3 1

1

1

3

1

1

1

1 1 1

1 1

1 2

AberdeenAyrCambridgeCampbeltownCanning, Nova Scotia, CanadaClydebank, West DunbartonshireCumnock, East AyrshireDingwalldundeeEast KilbrideEdinburghEast KilbrideGlasgowHamiltonKilbarchan, RenfrewshireKilmarnockLochwinnoch, RenfrewshireLondonMoodiesburn, GlasgowNewport, FifePerceton, IrvinePerthPerth, AustraliaPort GlasgowRothienorman, AberdeenshireStevenstonswedenTullibody


Making A Living in The Music Industry:

Working & Living in the City….

12

Current City or Place of Residence?....

13


2 2

1 1

1 1

2 1

2

3

2

33

3

1

1

1 1

3

1 1

1 1 1 1 2

Aberdeen

Ayr

Cambridge

Campbeltown

Canning, Nova Scotia, Canada

Clydebank, West Dunbartonshire

Cumnock, East Ayrshire

Dingwall

Dundee

Dingwall

East Kilbride

Edinburgh

Glasgow

Hamilton

Inverness

Kilbarchan, Renfrewshire

Kilmarnock

Lochwinnoch, Renfrewshire

London

Newport, Fife

Perceton, Irvine

Perth

Perth, Australia

Stevenston

sweden

Tullibody

If you are still living in Glasgow, in what ways is Glasgow a

good/bad place to make a living from music?

14

• Teaching Opportunities

• Education and Training Opportunities

• Good Venues and Music Community

• Performing Arts Scene

• Classical Sector

Good

• No Money (Funding)

• Competition for Work (Saturated Market)

• No Airplay

• Costs Involved (Creating, Producing, Performance etc...)

Bad

• Don‟t Live Here Non-

Applicable

64

Responses

Have you generated any income as a

musician in the past 12 months?

87.32%

12.68%

Yes - 62

No - 9


15

What form has this income taken?

23.81%

20.63%

55.56%

Self-employed - 15

Employed - 13

Both - 35


16

What have been the sources of your music

income in the past 12 months? (Tick all

that apply)

17

27.51%

17.45%

22.15%

6.71%

4.36%

7.05%

3.69%

3.36%

3.69% 4.03%

Teaching (Tutoring Privately, Teaching at Private or Local

Authority Schools) - 82

Individual Performing (Public or Private Events) - 52

Group Performing (Public or Private Events) - 66

Festival Work - 20

Composing - 13

Recording (Private Sales) - 21

Recording (Record Company Sales) - 11

Production/Technical/Studio Work - 10

PRS/MCPS - 11

Other (Please specify) - 12

Have you received income from work

unrelated to music in the past 12 months?

44.29%

55.71%

Yes - 31

No - 39


18

76.47%

20.58%

2.94%

Employee - 26

Self-employed - 7

Other - 1

If yes please provide information on the type

of job….

19


Has your total income in the past 12 months been

sufficient to live on?

85.92%

14.08%

Yes - 61

No - 10


20

If no how have you made ends meet?

21.43%

0.00%

42.86%

35.71% Financial support from

parents/family?

Unemployment benefit (job

seekers allowance?

Shared expenses with live-in

partner?



21

Approximately what has been your income in the past 12 months?

Question Responses As a musician

As a music

teacher Non music work

Other music

related work All Sources

1. Less than £5,000 38 52.63% 15.79% 7.89% 10.53% 13.16%

2. £5,000 - £9,999 22 45.45% 13.64% 13.64% 18.18% 9.09%

3. £10,000- £14,999 12 25.00% 25.00% 41.67% 00.00% 8.33%

4. £15,000 - £19,999 13 30.77% 23.08% 7.89% 10.53% 13.16%

5. £20,000 - £24,999 12 00.00% 33.33% 33.33% 8.33% 25.00%

6. £25,000 - £29,999 9 11.11% 66.67% 22.22% 00.00% 00.00%

7. £30,000 and above 24 8.33% 50.00% 16.67% 00.00% 25.00%

Total Average 130

22

How do you obtain music related work (Tick all that

apply)?

8.30%

2.53% 1.08%

4.69%

6.14%

11.55%

10.11%

17.69%

4.69%

11.19%

4.33%

16.61%

1.08%

Advertising

Promotion packs

Cold calling/emailing

Responding to adverts

Own web site

Social networking sites (e.g. Facebook,

Bebo, My Space, You Tube, etc)FestivalsFellow ex-students

Other musicians

Strathclyde staff

Other friends and relatives

Agency

Word of mouth


23

How do you obtain paid non-music work? (Tick all

that apply)

6.33%

6.33%

1.27% 2.53%

15.19%

5.06%

8.86%

5.06% 7.59% 0.00%

11.39%

5.06%

20.25%

5.06%

Employment agency

Advertising

Promotion packs

Cold calling/emailing

Responding to adverts

Own web site

Social networking sites (e.g. Facebook, Bebo, My

Space, You Tube, etc)Responding to advertsFellow ex-students

Other musicians

Strathclyde staff

Other friends and relatives

Employment agencies

Word of mouth


24

What are the key skills needed to make

a living in the music industry?

25

What are the top three barriers to

making a living in the Music Industry?

26

•Lack of Funding

•Lack of Support

•Lack of Training Political

•No Money (Funding)

•Economic Instability

•Competition for Work (Saturated Market)

•Costs Involved (Creating, Producing, Performance etc...)

Economical

/Environmental

•Family Commitments

•Finances

•Personal Barriers (Age, Ability etc..) Social

•Competition

•Piracy

•No Financial Stability Technology

Total

Responses:

154

Summary….

27

Questions???

28

Making A Living In The Music Industry - University of St Andrews · 2019. 9. 3. · 5.06% 8.86%...

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