Making a Case for Case Studies
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Transcript of Making a Case for Case Studies
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Customer testimonials (89 per cent) and case studies (88 per cent) are the most effective content marketing tacticsSource: B2B Content Marketing Report – 2013 Survey Results by the B2B Technology Marketing Community on LinkedIN
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What is a case study?
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Turns your product into a story
Needed to lose weight
Went to Super Gym Lost 15 Kg
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Classic case study format
Before Your product or solution After
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Why will my prospect want to read my case study?
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Real
Case studies provide…
Customers
ROI Data
Evidence
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More than
8 out of 10 people say that opinions and recommendations from people they don't know indicate brand quality and influence what they buy.
Source: Survey by Bazaarvoice
Recommendations matter
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What elements should my case study have?
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A snapshot of the customer’s business
Industry ortype of business
Location oroffices
Employees orresources
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A balanced presentation of the business challenge
Additional staff or
resources
Scaling of business
New process
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A description of how your solution was chosen and implemented
Tools Methodologies Expertise
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Business benefits realized by the customer
Decrease in cost
Decrease in time taken
Increased customer
satisfaction
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Need a case study? Get in touch
http://[email protected]
US: +1 408 9630343 | India: +918025456663/64