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Making A Career Decision. Do you want to be a Linchpin ?
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17-Oct-2014 -
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Transcript of Making A Career Decision. Do you want to be a Linchpin ?
There comes a +me when we need to chose a direc+on
You need to make a decision about your career in marke+ng
Do I follow the crowd or do I chose to become indispensible, and to produce interac+ons that organiza+ons and people care about.
It has become easier for companies to turn employees into replaceable cogs in a vast machine. The easier people are to replace, the less they need to be paid
If you want a job where it’s okay to follow the rules, don’t be surprised if you get a job where following the rules is all you get to do.
But consumers expect a lot more from brands and companies today
Even tradi+onal adver+sing is not working anymore
What do I do ?
Well, first acknowledge that all barriers can be overcome eventually
It requires a vision and self examina+on of what you want to do with your career
It’s going to challenge you to be your best overcoming barriers
Along the way you’ll be building new capabili+es
And leading changes that is some+mes revolu+onary and evolu+onary
But you’ll become indispensible and a marke+ng Linchpin
Linchpins are willing to learn and lead
Linchpins don’t give a damn that some people have MBA’s
Because it’s not about quan+fica+on and spreadsheets. It’s about “what have you done to make it happen ?”
It’s breaking the old chains that constrained and confined thinking that wasn’t customer focused
It’s taking a calculated risk for your brand and business
It’s balancing life and work but looking forward each day to having a career instead of just a job
Sooner or later, all marketers have to make a choice between following the crowd and being loved, or making yourself indispensible by doing what is best for your customers and your brand
Successes will out number failures when you are a Linchpin
There’s no road map to tell you what direc+on to take. It’s a decision that you and you alone have to make “where do I go from here ?”
So what are you going to do ?
Are you going to follow others ?
Or are you going to lead others ?
Can you make people understand that marke+ng has changed today ?
That consumers have a hell of a lot more power than marketers ?
And that in order to succeed you need to be customer focused and align all business processes around your customers ?
Beware that in your quest to be a Linchpin there are those whoa are ready to sabotage your efforts.
Are you willing to take that risk because today could be a turning point, a once in a life +me moment when you get to make a choice.
Instead of focusing on complying with management as a long term strategy for geRng more stuff and being more secure, you have a chance to describe a powerful vision for our future and to actually make it happen.
The new dream isn’t about obedience, it’s about vision and engagement
It’s a keen understanding that we can’t con+nue to do business the same old way
So eventually you are going to have a make a choice. Which direc+on are do you want your career to go ?
Run away from the pack. Set your course and do what you know to be right for your brand, company and customers.
Your customers will thank you
You’ll have success aTer success with your career
And you may even climb the stairs to lead more people
About me • Richard Meyer
• My resume hUp://www.richardameyer.com
• My marke+ng BLOG hUp://www.richsblog.com
• MY DTC BLOG hUp://www.worldofdtcmarke+ng.com
hUp://www.twiUer.com/richmeyer
hUp://www.facebook.com/richardameyer
hUp://www.linkedin.com/in/richardameyer