POST SHOW REPORT

MAKEUPWEEK

The Professional Beauty Group hosted its first ever make up show exclusively for makeup professionals - MakeUp Week (MUW) on 25-26 March 2019 at Latitude Banquets in Mumbai, India. MUW was a 2 day show packed with seminar sessions, open education, networking, industry felicitation, access to professional brands and makeup magic.

INAUGURAL MAKE UP WEEK 2019

THE FUTURE AND MAKEUP MEET

MakeUp Week attendees benefitted bylearning several key makeup hacks including how to build a better makeup kit, understand the latest technical skills to excite customers, and business tips to drive a successful career as a makeup artist. MUAs from across India also got to meet domestic and international makeup legends; interact with some of the best professional brands, and connect with their peer community one-on-one.

The inaugural MakeUp Week was all about understanding how to grow your business and enhance technical skills to offer your clients the latest trends in makeup design.

SEMINAR SESSIONS

HIT SHOW

1KEY PROFESSIONAL MAKEUP BRANDS

5

SEMINAR SEMINAR SESSIONSSESSIONS

LIVE ACADEMY STUDIO SESSIONS

69

INDUSTRY EXPERTS

14+

HIT SHOW

1

650PROFESSIONAL VISITORS

MAKEUP WEEK IN NUMBERS

Marketing Investment and Reach

MediaCoverage

PUBLIC RELATIONS

SOCIAL MEDIAACTIVITY

OFFICIALWEBSITE

PRINT MEDIA &MAGAZINEEMAIL CAMPAIGNS

50+

20,000+

5,000+

30,000+ 5+ 35 50,000

16,000+

Clippings Generated

Industry Reach

Visitors

Audience Reach

Local MagazineAdvertisements

Email Campaigns Industry ProfessionalsDatabase

Reach

The premiere industry event for MakeUp professionals to learn, network and grow. Two day seminar sessions were held by:

enhance. engage. excel.

Getting under the skin, understanding the science of applying makeup

ZORAIN KHALEELIZorain’s Studio

Colour of the year inspired look - living coral

SHARON KNUIMANMake Up Studio Amsterdam

Prosthetic makeup learning the art of advanced cosmetic effects

AMOD DOSHIOvi Academy

Lighting techniques in makeup-the do's and don’t's (practical

knowledge)

AMISHA SALUNKEAmisha’s Academy

International trendsin makeup

SANAH HASSANKryolan Paris

Red carpet glamour using cruelty free beauty products

ARMAND BEASLEYUK Makeup Artist

STAFFORD BRAGANZA

NYX Professional

Artistry with colour the NYX professional makeup way

Artistry with colour the NYX professional makeup way

NYX Professional

SALONI MATHUR

How to build your professionalcareer as an MUA. From red carpetto editorial, tips on making it big

ASHA HARIHARANAsha Hariharan Academy

Experts Speak - Fireside ChatHow to build your professional career as an MUA. From red carpet to editorial, tips on making it big.

Panelists from left to right: Ritoo Jha, Geeta Roy, Priyanka Karunakaran, Asha Hariharan, Rafique Sayed, Shamita Singha, Cory Walia, Clint Fernandes, Vipul Bhagat.

PATTANAM RASHEED CORY WALIAVIPUL BHAGAT AMBIKA PILLAI CLINT FERNANDES

INDUSTRY STALWARTS FELICITATED

Felicitation done by: Vikas Vij, Asha Hariharan & Geeta Rao.

TESTIMONIALS

“I think the Makeup Week is a fabulous platform for make-up artists who are always normally behind the scenes. This is a great opportunity for artists to learn new tricks from experts who have done things differently, to enhance their skills, and to have a platform to showcase their own skills.”- Zorain Khaleeli, Senior Make-up Artist and Trainer, Zorain's Studio

“It is always nice to be associated with a show that focuses on a particular category and it’s not a mix. For us what works is, meeting focussed clients, networking, displaying our products not selling them. There are lovely shows and seminars going on with international artists. here, we are coming across a clientele base, which we have never touched.” - Rayed Merchant, Director, SSIZ International

“As a beauty blogger and influencer, I’ve been quite closely involved in how the beauty industry has grown up over the past 10 years. For me, Make Up Week is an excellent initiative. I think its highly needed and there is room for growth in so many aspects of the industry and its a good forum to bring the professionals together, to really define what the future is for make-up, beauty and fashion.” - Geeta Rao, Beauty Blogger and ex-Beauty Editor, Vogue India

THE EXPERIENCE

23-24 March 2020The St. Regis HotelLower Parel, Mumbai 400013

Get in touch with us for more information.

+91 98700 74249Jatin Ladjatin.lad@ideas-exchange.in Sales Head

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MAKEUP WEEK 2020

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