Make Your Website Work for You: Expert E-commerce Tools & Tips

Ryan Moor, Allmade|Ryonet

What a website can do

Just a punk rock band

Where do we start?

What type of site should you strive for?

Informative

1.Mainly informational 2.About you. 3.What you do. 4.What you sell. 5.About your products. “Catalog Style” 6.Basic “contact us” or “request a quote”

Informative

1. About you. 2. Capture Leads

Engaging

1.Engaging content. 1.Visual 2.Live text 3.Video

2.Helps create vision, what can these products do? 3.Engages to interact. Chat, cart, rep.”

Informative

E-Commerce

1.Drives commerce online. 2.Easy to order products. 3.Targets all site purposes to purchase. 4.Makes customization hard though. 5.Increases complexity.

E-Commerce

Key Site Elements

How to gain relevance

SEO

1.Target 3 phrases 2.Review competition 3.Pick a niche 4.Make relevant sensible content 5.Don’t overdue it

SEO

Blogging

1.2-3 a week 2.Pick a key phrase 3.Hotlink to relevant products 4.Keep it simple and useful 5.Easy share buttons

Blogging

Local or Glocal

1.Google page 2.Yelp 3.Local directories 4.Match web keywords 5.Manage reviews

Social

1.LinkedIn 1.Personal 2.Page

2.Facebook 1.Personal 2.Page 3.Group

3.Instagram – Get to 10,000! *Twitter

Social - Content

1.About them, not you 2.Keep it short 3.Engage back 4.Own a # 5.Link it

Video - YouTube

Ryonet’s #1 Strategy, Free SEO! 1.Engaging content 2.Follow SEO practices 3.Keep it short, 2-3 min 4.Thumbnail, People or Action 5.Build subscribers, ask.

Video – On Site

Testimonials – On Site

Marketing Your Site

ROI!!!

1.Build a budget and start small 2.Fire bullets before cannonballs 3.Measure it real time 4.Tweak for best results 5.Repeat what works

Campaign Basics

1.The Target. 2.The List. ... 3.The Value Proposition. ... 4.The Offer (Call to Action) ... 5.The Delivery Method. ... 6.The Follow-Up.

PPC

Social

1.Boost vs Ad vs Page 1.Create The Target 2.Interests 3.Local 4.Age|Gender

Social

1.Attractive Image 2.Great Offer or Hook 3.Initial Boost 4.Track Conversion 5.Additional Boost

Affiliate | Retargeting

Analytics

Are Professional Services Good?