Make your organisation connect more in 2016

www.brilliantnoise.com | @brilliantnoise

Brilliant Noise breakfast briefing

Connected organisations in 20161st December 2015

Agenda

- Welcome

- About Brilliant Noise

- Connected customer marketing

- Martin Gill, Forrester: The Power of Co-creation

- Antony May!eld, Brilliant Noise: Signals for 2016

- Q&A - Martin, Antony, Belinda

- Check-out

A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.

Andy Grove, former CEO of Intel

The Great Stability. The Great Disruption.

1. Digital revolution. 2. Aging population. 3. Globalisation. 4. Urbanisation.

Four forces:

Source: No Ordinary Disruption, Dobbs, Manyika and Woetzel

The age of the customer.

Connected customer marketing

CUSTOMERS COMMUNICATIONS ORGANISATIONS

2016: Connected customer marketing

Content operationsVision & strategic narrativeStrategic pilotsDigital leadership and culture

The Power of Co-creationMartin Gill, VP & Principal Analyst

@martinjohngill

Technology has democratized music.

2013: The digital revolution is coming.

2014: Learn to experiment and innovate.

You don’t need a digital strategy.

© 2015 Forrester Research, Inc. Reproduction Prohibited 15

Digitize your business strategy

This demands a new way of operating.

Co-creation is mandatory.“Derek Trucks Band with Susan Tedeschi” by Xophersmith is licensed under CC by 3.0

“Incomplete, impermanent and imperfect.” —Stephanie Akkaoui Hughes

Source: www.freundevonfreunden.com/

“Assume you are building the wrong thing.” —Daniel Ek

Source: www.portaldoholanda.comç

Swisscom’s HCD team brings real customers into key projects.

Creuna increases productivity through co-creation.

The BBC has changed its contractual terms to encourage innovation.


Repair Elevate Optimize Differentiate

Culture

Organization

Technology

Metrics


Digital drives business results.

Source: Forrester’s Global Business Technographics® Marketing Survey, 2015

The most digitally mature firms are almost 3 times as likely to demonstrate double digit revenue growth as the least mature firms.

Differentiate Repair

Thank youMartin Gill, VP & Principal Analyst

Digital transformation challenges in 2016

Digital marketing development stages.

Connected organisation

Integrated customer comms

CX + content

Brilliant Noise digital maturity index.

2016: Connected customer marketing

Content (+ customer experience) operationsVision & strategic narrativeStrategic pilotsDigital leadership and culture

Digital mindset.

First editions of revolutions.

In fact, digital is […] a cluster bomb blowing apart who we are and how our world is ordered… and it is happening at an almost unbelievable speed. Katherine Viner, Editor-in-Chief, The Guardian

Transformation is the only response to disruption.

Two possible futures.

Centralised, controlled ecosystems. Industrial internet.

GE ecosystem: http://goo.gl/lqcXSZ Coindesk

Stacked Decentralised, open networks. Blockchain-powered.

Distributed

http://goo.gl/lqcXSZ

A centralised internet was imagined before.

A blockchain is quite literally like a giant spreadsheet…

Blockchain, Melanie Swan

…but more exciting.

1.0 Currency 2.0 Contracts 3.0 Applications

Blockchain

If you like these…

You’ll love these…

I’ve got no owner!

1217 Magna Carta at the Bodleian Library.

Where will the joint-venture agreement for the internet of things hang in 800 years time?

Disconnected initiatives.

How’s the tunnel going?

Infrastructure

Picture caption, citation

Infrastructure Customer interface

Tear down the silos

Developing a digital mindset

Vision gap - an OS problem?

Pilot and scale.

Transformation in the digital age begins with leaders.

It is the individual, operating at the peak of his or her powers, who will revive our organizations, by reinventing both self and them. On Becoming a Leader, Warren Bennis

Sometimes leaders need to get out of the way.

Christina Scott, CIO at the FT http://goo.gl/8Qhm7b

http://goo.gl/8Qhm7b

Your culture has challenges beyond just digital…

Revolutionaries, counter-revolutionaries and factions.

Unless I Hear Differently…

Thank you

www.brilliantnoise.com | @brilliantnoise

Make your organisation connect more in 2016

Business

Transcript of Make your organisation connect more in 2016