Make your Marketing “Run Happy”: Tips & Tools on Content Repurposing Featuring Brooks Running
Embed Size (px)
Transcript of Make your Marketing “Run Happy”: Tips & Tools on Content Repurposing Featuring Brooks Running
NEW YORK CITY | OCTOBER 28-29, 2015
C3 2015 BREAKOUT SESSION
Make your marketing Run Happy
Tips & tools with a focus on content repurposing featuring Brooks Running
Jake Athey of Widen
Amy Clerget of Brooks Sports
30+ projects at any one time.
Scattered content. Siloed teams.
Hundreds of people depend on you.
Are you running happy?
Jake AtheyMarketing DirectorBOOM! Enthusiast
Amy ClergetProject Manager, Brooks SportsHigh Five Extraordinaire
The Brooks DAM Story
We do DAM. You do more.
"To inspire everyone, everywhere to run and be active."
Weve got DAM problems.
Consistent brand experiences. Globally.
The DAM houses all of the assets for us... Were starting the conversation and providing the tools and the inspiration for someone to produce finer forms of content off of those assets.
-Amy Clerget, Brooks Sports
Content marketing IS marketing.
Big content. Big data.
55% more data
42% more content
25% more people
avg: 511 GB avg: 22K assets avg: 524 users
DAM + Content Today
Deploy the right visual content to the
right channel, in the right format, at the
right time, for the right audience.
The power of repurposing.
The repurposing rule of 15
Building bold, authentic brands.
Capturing marathon moments.
for some DAM TipsIts time
MAKE IT THE SOURCETreat your DAM system as the single source of truth to access and share. Identify process gaps and build around them.
COMMUNICATE UPFRONTShare the benefits to get your staff onboard and build the excitement with their involvement.
KNOW YOUR AUDIENCEIt makes decisions around permissions, metadata, searching and access easier.
MAKE IT THE HABITBeyond migration, change leadership is required to make going to the DAM the norm.
HAVE A CHAMPION...And assign a DAM admin early in the process. Be prepared to commit the time. Your content ROI is equal to your DAM time.
CREATE COLLECTIONSCurating and grouping assets get you thinking about telling a story.
SHARING IS CARINGShare, embed and syndicate content across other systems and processes to ensure consistency, integrity and tracking.
LOVE THY METADATAThe easier it is for users to find assets, the more theyre going to use the DAM system.
KNOW THE IMPORTANCE OF USER GOVERNANCEYou have complete control to determine what groups have access to what, when, and how.
TRACK & MEASURETrack performance and usage to make better decisions from creation to distribution to drive a 360 content strategy and DAM ROI.
SET A REPURPOSING GOALTie every asset created into your strategy to realize the value across your supply chain.
Happy findings happen.
Digital Asset Management
Takeaways Brand = UX
for DAM Q&A
Whats the best thing about your DAM system today?
Whats the biggest lesson learned?
Learn the DAM Basics and try DAM at
Connect with other DAM Pros on LinkedIn
Join us for our webinar series