Make your E-Commerce site more inviting

By Seth Gordon

Intro

What is the first thing that happens when you walk into a brick & mortar store?

You’re greeted by friendly employee who are happy to accommodate you

How can you translate this friendly and inviting attitude from the store front onto your e-commerce site?

Good morning [insert Geo location here]

• Treat each customer differently based on their own unique shopping habits.

• Offer 10% off coupon to price sensitive or hesitant shoppers.

• Reward your loyal customers with a small gift.• Commerce Sciences has an affordable tool for real-time

offers and website personalization.

Be an Expert matter• Most people never buy something online without

consulting with their friends or family first.• Build an online community for your customers to discuss

products they loved, share a good advice etc.• Opinion Lab or Disqus will help you with it.

Live Assistance• Add an Q&A to your site with the typical type of questions

about your policies, e.g. shipping policy.• If you have the staff to do so – live chat could be helpful as

well.• Here are a few recommended live chat solutions: zopim,

livechat.

About Seth Gordon

Seth Gordon is one of the e-commerce veterans with over 10+ years of experience, including consultation to top 500 retailers in the U.S.

If you like some professional advice or just to say hi please email me.