Make the Most of Your Facebook Page
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How to Make the Most of Facebook
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Make the Most of Your Facebook Page
Transcript of Make the Most of Your Facebook Page
How to Make the Most of Facebook
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What social media sites do you use personally or professionally?
Answer
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Submit questions on the right
Tweet with #NPRKnight
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Getting to know your audience with analytics
Headline writing Web writing Your daily workflow Visual storytelling Aggregation
Previously, on #NPRKnight
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Previously, on #NPRKnight
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Distribution: Sharing your stories as a station or an individual
Reporting: Finding story ideas from your social media community
Creation: Create stories that people want to share
Welcome to the social media part of our training
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Links, resources, more http://bit.ly/summer13guide
Welcome to the social media part of our training
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1. Welcome2. Anatomy of a Facebook post3. Facebook page checklist4. The bigger Facebook picture5. Assignment6. Introduction to Twitter chat and
contest
#NPRKnight social media training Week 1:
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Facebook is a resource for community, audience and
conversation
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But just auto-posting links and promos won’t work
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What’s the secret?
CC/ Flickr/ kalexanderson
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
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Anatomy of a Facebook Post
Live Demo
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What other ways could you post a story?
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Photo
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Link and status
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Status
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Video
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Links Photos Status Updates Video Audio Discussions Events
Use a variety of post types
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Compelling visual
Interesting status/ headline
Link to story if there is one
Photo Ideas
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Stay away from:
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Status Updates
Play with length Keep it relevant Share breaking
news updates Find sources Start
conversations Mention guests,
other pages
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Stay away from:
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5 Step Facebook Page Checklist
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1. Can I find you?
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Do a search: do you show up?
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2. Facebook = Facebook, not Twitter
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3. Experiment with frequency and timing
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3. Experiment with frequency and timing
Photo via Flickr user Krossbow (CC-BY)
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4. Find a station voice
Insert Your
Station Here
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You are not a robot or a clown
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You’re a human!
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5. Don’t forget your community
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Ask meaningful questions people want to answer
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The Bigger Strategy
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What goals do you have for each page?
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Measure, Measure, Measure
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Measure, Measure, Measure
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Measure, Measure, Measure
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(But be ready to change your strategy)
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And remember…
53Photo via Flickr user essellejaye (CC-BY-ND-NC)
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Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,
Send it in an email to [email protected], with station call letters in subject line
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#NPRKnight Twitter Contest
Learn the value and best practices of Twitter by actually
using it
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Twitter Contest Twitter can be a great tool for
journalists and we believe it is best learned by doing.
The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.
The contest is a way to make it fun and just a tad competitive.
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Awards
Gold Star: Completes contest tasks and uses Twitter well.
Newcomer: Individual who is newer to Twitter, uses Twitter well, and completes contest tasks.
Wildcard: Wildcard!
Station: Station with the best overall showing by individuals in contest
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Contest Tasks
1) Tweet at least once during the #NPRKnight Twitter chat with Mark Luckie.
Go to http://bit.ly/summertwittercontest for tasks 2-5 to get a leg-up on the competition
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#NPRKnight Twitter Chat
Friday, 1-2 p.m. ET
Special guest @MarkSLuckie
Submit questions for Mark by tweeting with hashtag #NPRKnight
More information here: http://bit.ly/luckiechat
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FAQ
Use your individual account
Account must be public
Starts July 11, Ends July 26
Tweets must all include the hashtag #NPRKnight
Winners judged by NPR Digital News Trainers
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Twitter Contest
https://twitter.com/nprds/nprknightsum13/members
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Three things to remember:
1. Assignment: Create two different Facebook posts
2. Twitter Chat: Friday, 1-2 p.m. ET under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!
