Make My Trip Case Study Presentation- Mumbai, August 2012
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Transcript of Make My Trip Case Study Presentation- Mumbai, August 2012
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Great Place To Work®
Conference
Case Study: MakeMyTrip
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip
• India’s leading online travel company
that has revolutionised the travel
industry over the years.
• Founded in the year 2000 by Deep Kalra, launched the India
operations in 2005, following its success in the US.
• Aims at offering a range of best-value products and services
along with cutting-edge technology.
• Created to empower the Indian traveller with instant booking and
comprehensive choices.
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Core beliefs of the Leadership team
Building a strong
Cultural Foundation
that
symbolises the values
of the Organisation.
Employees are
key
stakeholders
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip Values – A FIT RECIPE
Accountability
Fun @ work
Innovation
Teamwork
Respect for
People Excellence
Customer centricity
Integrity
Passion for
Winning
Empowerment
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
MakeMyTrip – Symbolising A Unique Culture
Autonomy to make decisions
Ownership
Fun @ Work Passion for Winning
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Values driven by the Leadership Team
Co-Founder
Keyur Joshi
Is the
Chief Fun
Officer
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Ownership – in the Real Sense
70 % Employees have been given ESOPs at MakeMyTrip
“My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar.
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Autonomy & Freedom to try New Ideas Amitoj Singh
- A young lad in his late 20’s conceptualised a new business idea of starting a new
business vertical of Rail and Bus business travel.
- He got complete Trust, Support and Guidance from the leadership team and could
successfully implement this idea.
Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved
Unique Experiential Learning
• Interesting & Exemplary ways of Learning:
- Eg: a seller at MMT who has a target of selling 50 Kashmir
packages every month is actually sent to every place and location on the
itinerary for him to be truly trained on the product and destination.
• Every year close to 10% employees in the organisation get such an
opportunity.
• Last year a team of close to 30 sellers went on a 9 country tour to Europe
to learn, understand and truly experience the place.
• Post the “Study Tour” trippers had specific targets to achieve from these
locations.
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Encouraging Innovation
• Experiment & Innovate is the message - its understood that
mistakes and learning from them are an integral part of this journey
Eg:Hackathon : participants coded for 24 hours
at a stretch.
- The brief : make at least 1 app & make it live in 24 hours.
- The evaluation criteria: the app should be thorough, simple
and innovative.
The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat
configurations, 87 deployments & 11,436 lines of code generated.
This happened over 200 emptied cans of energy drinks!
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Developing Talent Pipeline
• Talking Talent Process
- Identifying high potentials
- Creation of Individual Development Plans
- Special assignments
- Coaching sessions
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Motivation through Rewards & Recognition
• Halla Bol (R&R) mails
• Peer to Peer recognition mails
• Customore mails
• Raving Fans
• Query Champion
• Monthly Quizzes winner
• Thanksgiving Day
• Appreciation from CEO mails
• Trip reward on achievement of sales target
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We are in this Together !
Handling Key Challenges & Collaborating for Success
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Key Learnings from MakeMyTrip
• Empower & Encourage
• Maintain balance between freedom to experiment & accountability.
• Be ready to take Risks.
The visionary leadership and the passion of employees ensures that it
never stops Dreaming and never stops Winning.
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