Make Money on Google Play - Shannon Low,Google
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Transcript of Make Money on Google Play - Shannon Low,Google
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Make money on Google PlayShannon LowHead of Android Apps and Games Business Development, EMEA
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62% of the world’s
tablets run Android
78% of the world’s
smartphones run Android
Android iOS Other
78.5%
4.1%17.4% 38%
62%
Android Other
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87.9% of Android devices
run Android 4.0+
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1B
1 Billion active devices
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EMEA smartphone forecast
source: Canalys Q3 2014
Android
iOS
Other
1.2B
900M
600M
300M
2013 2014 2015 2016 2017 2018
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EMEA tablet forecast
240M
180M
120M
60M
2013 2014 2015 2016 2017 2018
Android
iOS
Other
source: Canalys Q3 2014
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More global everday
Availability
60OEMs
Partnerships
329Operators
Distributed in
190+Countries
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Data Driven
Insights
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$5,000,000,000
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2.5xUS developer
revenue when
sales are primarily
international
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38%YoY growth in
developers with
primarily international
sales
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So what have we been up to in
payments?
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Countries where you
can distribute your apps
Countries where you
can sell your apps
Countries where you
can tailor your pricing
130+
65
190+
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Credit cards are the preferred
method of payment in the United States
Direct Carrier Billing is the preferred
method of payment in the Japan
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Google Play Gift cards in 18 countries
Australia, Austria, Canada, France, Germany, Portugal, Poland,
Greece, Belgium, Hong Kong, Italy, Japan, Mexico, Spain,
Switzerland, United Kingdom, Singapore, and United States.
Direct Carrier Billing in 25 countries
Australia, Austria, Belgium, Canada, Czech Republic, France, Germany,
Hong Kong, Ireland, Italy, Japan, Korea, Netherlands, Norway, Poland,
Russia, Singapore, Spain, Sweden, Switzerland, Thailand, United Arab
Emirates, United Kingdom, and United States.
PayPal in 18 countries
Australia, Austria, Belgium, Canada, Finland, France, Germany,
Greece, Ireland, Italy, Netherlands, New Zealand, Portugal,
Singapore, Spain, Sweden United Kingdom, and United States.
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Locally relevant payments = More buyers
70%YoY growth in buyers
in Germany
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25%YoY growth in
payments conversion
rate in Germany
Locally relevant payments = More buyers
+
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Preferred payment method support
Increased payments conversion
Strong growth in Android activations
3xYoY growth in
Germany sales
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Direct Carrier Billing & Google Play gift cards launched in Hong Kong
80%YoY growth in buyers
in Hong Kong
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100%YoY growth in buyers
in Russia
Direct Carrier Billing launched in Russia
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Direct Carrier Billing
now available on
tablet devices
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54Countries from which
developers can sell their
apps. +22 new countries
in past 12 months
Locally developed apps drive growth in sales
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What can you do to increase
your global sales on Google
Play?
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6xSales for apps with
localized listings
Localizing listings is an essential best practice
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2xSales in Japan for apps
with precise local pricing
Localize your pricing to increase sales
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Localize your business models
Adverts Subscriptions In-app purchases
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Subscriptions sales on Google Play continue strong growth
Q3 ‘12 Q4 ‘12 Q1 ‘13 Q2 ‘13 Q3 ‘13 Q4 ‘13 Q1 ‘14 Q2 ‘14
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Support for seasonal subscriptions
Support for goodwill credits
Programmatic access to issuing refunds and
managing access
Support for upgrades and downgrades
Building your business subscription on Google Play
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Highly rated apps generate significantly more sales
2–2.9 Stars
3–3.9 Stars
4–5 Stars1–1.9 Stars
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Apps designed for tablet
monetize better
10XTablet sales for apps
designed for tablets
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Closing
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Think beyond familiar markets
Localize your business models, prices,
languages, and the app experience itself
Continue to focus on quality and
other form factors like Android TV
& Android Wear
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Thank you
developer.android.com