Make Me Whole: Cost-effective Guerilla UX to Unify Experience
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Transcript of Make Me Whole: Cost-effective Guerilla UX to Unify Experience
Make Me Whole :: Cost-Effective Ways to Unify
Experiencepresented 11/11/10 at World Usability Day, Memphis
#WUD
Lokion is a boutique interactive agency. The depth of our services
in strategy, design and technology outweighs our size, as do our
clients and partners.
passion :: purpose :: practicality
Creativity is messy
and who are YOU?
checking / posting to Facebook / Twitter
talking on mobile phone
watching VOD / TiVo / Hulu / YouTube
online at work & home
listening to music – car, work, home, travel, entertainment
reading online reviews /reviewing products
general internet search / research /recreational shopping
absorbing online content /entertainment
SMS / chat
online on smartphone
eCommerce /mCommerce
watching TV / going to see movies
using smartphone apps
Wii / Playstation / video games /online gaming
professional multi-taskers with many faces
• 82% of Americans own a BlackBerry, iPhone or other “smart” cellular device
• Two-thirds of American adults sleep with cell phones on or next to their beds
• 90% of Americans ages 18 to 29 sleep with them on or next to their beds
our lives are changing
We are surrounded by strangers
Out of sight is out of mind
Design good experience requires empathy
Empathy requires intimacy
Intimacy requires proximity
We may not always like what we learn
But who amongst us is allergic to money?
designing for reality, not mythology
Toolbox :: By any means necessary
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Thinkfactory
Lokion's unique multi-disciplinary approach for creating new
ways to use digital (and other) media to build relationships
between you and your audience.
Thinkfactory is an idea workshop, a brainstorm on steroids. You
emerge with fresh new ideas, ready to deploy - within a set
amount of time and for a set price.Sudden. Messy. Chaotic. Causes
flooding
and sometimes irreversible change.There’s a reason they call it a brainstorm.
“It never ceases to amaze me how you always come up with new approaches to engage and how much new information we get out of this process every time.”
– Tammy Pilgreen, VP of Operational Strategy, Varsity Spirit Corp.
• Audience ethnography
• Contextual field studies
• Co-design
• Mobile device usability testing
To name only a few….
a bit of “guerilla” UX
Audience Ethnography
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Persona spectrum board
10% Creator
35% Socialite 10% Self-promoter
10% Connector
35% Spectator
Contextual field research
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Co-design
crowdsourcing
Mobile device usability testing
Size matters.
Lighting matters.
It’s all in the angle.
Any testing is better than no testing.
mobile testing tips
Real people’s lives are changing.
Good design requires empathy.
We need to understand contexts and
orbits…
…by any means necessary.
Keep it light, tight and right.
make me whole