Make it Smart&Creative ICM Cluj-Napoca, 21st April 2015.

Make it Smart&Creative

ICM Cluj-Napoca, 21st April 2015

The European Law Students’ Association

Albania˙Austria˙Azerbaijan˙Belgium˙Bosnia and Herzegovina˙Bulgaria˙Croatia˙Cyprus˙Czech Republic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak

Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom

14%

21%

29%

36%

Local Officers’ familiarity with international events and projects

1 2 3 4On scale from 1 to 5 how familiar are your Local Officers' with international projects and events?1- Very poor, 5- Very familiar




Delegations

Summer Law Schools

LGR on Social Rights

STEP Traineeship

European Human Rights Moot Court

Competition

ELSA Moot Court Competition

0 5 10 15 20 25 30 35

12

20

15

29

12

13

Promotion of International events

Does your National Group actively promote the following international projects?




Email lists Social media Distributing flyers/posters

Electronic newsletter

Information meetings

0

5

10

15

20

25

30

35

40

13

35

11

4

10

Types of channels to promote events

Which channels does your National Group use to promote the events




Law Schools in 2014

-19 Summer Law Schools -14 Countries-From the 6th July to the 24th August-More than 500 Participants-Biggest: ELSA Istanbul, 45 Participants

For 2015, according to the SotN, we will have 38!




Delegations

Post reach: 20 344Cover photo: 8 196Likes: 160




• What is the purpose of delegations?

• How does promotion strategy affect perception of delegations?

• Applications vs. quality applications

• Did you undertake any steps in FACE to FACE marketing?




Suggestions for improvement

• ELSA Delegation FB page – How does it affect promotion?

• Promotion package – anything to add?




CONCLUSIONS




SUMMER LAW SCHOOLS

Reach: 65 440Likes: 219




• Targeting?

• Additional materials – How do they affect promotion and unification? How to use them?

• How to approach unification if there is no satisfaction with provided materials?




QUESTIONS?




CONCLUSIONS

Make it Smart&Creative ICM Cluj-Napoca, 21st April 2015.

Documents

Transcript of Make it Smart&Creative ICM Cluj-Napoca, 21st April 2015.