Make it scale – you need 1000 fans
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Make it scale – you need 1000 fans
Rick Mans - Social Media Evangelist
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The LONG TAIL of music
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1000 True Fans
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
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Why you need themBut the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors
and makers are overlooked in the equation. The long tail does not raise the sales of creators
much, but it does add massive competition and endless downward pressure on prices. Unless
artists become a large aggregator of other artist's works, the long tail offers no path out of the
quiet doldrums of minuscule sales.
One solution is to find 1,000 True Fans. While some artists have discovered this path without
calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated
simply:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator,
designer, videomaker, or author - in other words, anyone producing works of art - needs to
acquire only 1,000 True Fans to make a living.
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php
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Your Brain Can Only Handle This Many Friends
150
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I PREFER TO MAKE OTHER PEOPLE FAMOUS, AS IT SCALES BETTER.
Make it scalable
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Where Are You?
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YOU ARE JUST A NAME ON A LIST NOT A MEMBER OF A COMMUNITY
I already have an account on….
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If you are not in Google, you do not exist
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The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).
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Don’t miss the social media boat
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WHAT IS THAT SOCIAL MEDIA THING
The social media boat?
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Twitter 'costs British economy £1.38bn'
• Talking about last night's Eastenders costs British economy £1.38bn
• Eating biscuits costs British economy £1.38bn
• Unjamming the photocopier costs British economy £1.38bn
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The switch
Publishing is complex and limited to few traditional media and online
merchants
Value is created by aggregating content
(portals)Easy and free publication for all
Value is generated by tools allowing to publish easily
Mai
nly
narr
ow b
and
Mai
nly
Broa
dban
d
2004 2005
Traditional media
Alternative media
Google search
Flickr
Wikipedia
netvibes
Web 1.0 Web 2.0
Broadband is (becoming) a right in Spain and Finland
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The Intelligence is in the Connections
Connections between people
Conn
ectio
ns b
etw
een
Info
rmati
on
Social Networks
Groupware
JavascriptBlogging
Databases
File Systems
HTTPKeyword Search
USENET
Wikis
Websites
Directory Portals
2009
Web 1.0
1999
1989
PC Era1977
RSS Widgets
PC’s
2018
Office 2.0
XML
RDF
SPARQLAJAX
FTP IRC
SOAP
Mashups
File Servers
Social Media
Lightweight Collaboration
ATOM
Web 3.0
Web 4.0
Semantic SearchLifestreaming
Natural Language Search
Intelligent personal agents
JavaSaaS
Web 2.0 Flash
OWL
HTML
SGMLSQL
Gopher
P2P
The Web
The DesktopWindows
MacOS
SWRL
OpenID
BBS
VR
Semantic Web
The Internet
Social Web
Web OS
Real-Time Web
Intelligent Web
Microblogging
Memetrackers
Online ServicesConsumer online services
Multimedia CDROMs
Activity streams
Virtual worlds
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The world always changes
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Internet statistics
• 100 billion – The number clicks per day• 55 trillion – links on the Internet• 5% - The percentage of global electricity used for the Internet• 90 trillion – The number of emails sent in 2009• 81% – The percentage of emails that were spam.• 200 billion – The number of spam emails per day (assuming 81% are spam).
• 1 million - IM messages per second• 8 terabytes – Traffic per seconde• 234 million – The number of websites as of December 2009.• 47 million – Added websites in 2009.
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Social Media statistics• 24 – Hours of video uploaded every
minute onto YouTube• 600k - new members on Facebook
per day• 900.000 -The number of blogs posts
put up every day• 700 million – The number of photos
uploaded per day on Facebook• 400 million – People on Facebook.• 50% – Percentage of Facebook users
that log in every day.• 500,000 – The number of active
Facebook applications.• 84% – Percent of social network sites
with more women than men.
• 1,73 billion – Internet users worldwide (September 2009).
• 18% – Increase in Internet users since the previous year.
• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
• 27.3 million – Number of tweets on Twitter per day (November, 2009)
• 57% – Percentage of Twitter’s user base located in the United States.
• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).
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Social Media is a set of communication and collaboration technologies adopted by people in their daily lives
Social networks: Social structures of individuals who are bound together by common values, visions, ideas, friendships or interests
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HUMAN INTERACTION IN A VIRTUAL WORLD
Social Media is
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Teens aren’t that Internet savvy
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Technology changes, being a teenager does not change
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YOU SHOULD HAVE STARTED 6 MONTHS AGO
If you want to have success with social media right now
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EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP
When you are in social media
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WHAT IS IN IT FOR YOU
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Building meaningful relationships
• With your friends and colleagues• With people you don’t know (yet)• Build trust
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Increased visibility
Become the go-to-expert
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Mind sharing and insight
• Get new insights (for free)• Help others• Get feedback and input from experts• Share your information
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(Business) Opportunities
• You can be connected to more people• More people will be able to find you• They will be aware of your expertise
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Goldrush
Just like the gold rush, this is going toend…what are you waiting for?
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Rick Mans
[email protected]+31 6 512 10 144
http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans