Make It Happen 2011
56
Make It Happen A Publication of Harvard Undergraduate Women in Business Rachel Zoe An exclusive interview with the celebrity stylist and fashion designer AND Ann Shoket FEATURING Editor-in-Chief of Seventeen Magazine BREAKING INTO BUSINESS • With Rent the Runway, Her Campus, and DANNIJO • Insights on Internships BUSINESS & TECHNOLOGY • Q&A with Claire Hughes Johnson of Google • Spotlight on Social Media 6th Edition, Fall 2011
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The sixth annual edition of Harvard Undergraduate Women in Business' Make It Happen magazine features interviews with Rachel Zoe, Ann Shoket, Claire Hughes-Johnson and articles about entrepreneurship, social media and summer internships.
Transcript of Make It Happen 2011
Make It Happen
A Publication of Harvard Undergraduate Women in Business
Rachel Zoe
An exclusive interview with the celebrity stylist and
fashion designer
AND
Ann Shoket
FEATURING
Editor-in-Chief of Seventeen Magazine
BREAKING INTO BUSINESS• With Rent the Runway,
Her Campus, and DANNIJO• Insights on Internships
BUSINESS & TECHNOLOGY• Q&A with Claire Hughes
Johnson of Google• Spotlight on Social Media
6th Edition, Fall 2011
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6
Success !rough Social Media
Our social media portal has become a major ele-ment in the overall marketing strategy...It is an
extremely valuable tool to help extend the Knicks experience outside our building.
Michelle Harris, “Dream Job: Sports Marketing,” p. 31
You have an international presence when you’re on the internet. It’s a great tool...for promoting
what it is that you’re doing and sending out your voice and vision, and to hear feedback from your
customers and your fans. Danielle Snyder, “Jeweled Success,” p. 14
Social networking success stories from the unfamiliar to the famous demonstrate how your
Facebook habit can take you from procrastinator to professional.
Lillian Nottingham, “Networking Goes Viral,” p. 9
Women love sharing their Cinderella experiences
Facebook, and our blog are places they can go to share their pictures and stories.
Jennifer Fleiss, “Dresses on Demand,” p. 19
out what’s on their minds, get their stories, and make sure what we’re delivering in the magazine each month is going to
help them put their world into context.Ann Shoket, “Dream Job: Running a Magazine,” p. 27
in social media indispensable as individual users, many companies of all sizes and industries have begun to realize the value of social media tools
and the importance of reacting quickly. Rena Wang, “Companies Harness the Power of
Social Media,” p. 7
7
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Companies Harness the Power of Social Media
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Student to Entrepreneur
ExploringEntrepreneurship
[We] stay true to what we feel our brand is, and [we] make sure everything we do is in line with our
overall brand vision. Jodi Snyder, “Jeweled Success,” p. 14
We had no one to tell us no, don’t open a business,
so we did. David Wallace, “The Business of Berryline,” p. 12
When you’re an entrepreneur, whether with your own jewelry label or any other sort of business,
there are constantly new priorities. Every minute of the day your priorities are shifting.
Danielle Snyder, “Jeweled Success,” p. 14
My advice would be to not hesitate in taking risks and testing out a concept that you are passionate about. So many people think about great ideas but
don’t move forward in executing them. Jennifer Hyman, “Dresses on Demand,” p.19
Do something that you can respect and love. Believe in it. You have to be able to enjoy what you
do in order to make it through the hard times.David Wallace, “The Business of Berryline,” p. 12
Entrepreneurs do not follow any preordained model of action. Instead, they become their own
model, living for the idea that stumbled into their lives and gave them no choice but to follow it. My Ngoc To, “Student to Entrepreneur,” p. 11
11
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focus on economic development in Vietnam, where she was born. On campus she
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culture in Italy this semester, and hopes to pursue a career in food journalism.
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15
She has always had an interest in jewelry and fashion and was excited to meet with Dannijo!
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16
Behind the Scenes of Her CampusA Day in the O"ce of the National Online College Women’s Magazine
83(-"*.%&'$(/*0123
Former Harvard students Windsor Hanger, Stepha-nie Kaplan, and Annie Chang let tour their
Through hard work, innovation, and business savvy, Her Campus grew from their small Harvard College extracurricular activity into a “cyber-sorority,” with
members all over the country.
17
Annie, Stephanie, and Windsor launched Her Campus in September of 2009 and now have campus branches of the magazine in over 100 colleges across the country. When asked the secret to their success, Kaplan admits that being an entrepreneur is hard, “we can’t leave our work at the
it. “Do the things that you love, rather than what you think you should do.”
Interns Carrie Morris, Lindsey Moore, and Chelsea Evans spend their days designing, working with Her Campus college branches,
working at Her Campus, including close collaboration with the co-founders, the fast-paced environment where there is always some-
thing to do or learn, and of course, the awesome view!
18
83(-"*.%&'$(/*0123
Dresses on Demand
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Interview with the Co-Founders of Rent the Runway, Jennifer Hyman and Jennifer Fleiss
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6"+&':(tZX("(#"3P(L<&%$(1<$(%.J$#(<$*(c.B(2<$*$7(&2(F"1(.'%3("(
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1<$("#6&22$#P(f[(6$"'(&2(F.*+$#(.02(*$"%%3(F$%%(B02([(#.'H2(
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2<*.0:<.02(<$*(9"*$$*7(^*.6(%"0'9<&':(<$*(.F'(^"1<&.'(%&'$(2.(“I would never consider myself a celebrity because I work with celebrities, and I consider myself a businesswoman in
the service business.”
You’ve got to work really, really, really hard.”
The Voice of Fashion: Rachel ZoeFrom Stylist to Fashion Designer
A Few Words With the Woman Who Does it All
22
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“You have to be strong in business, but you also have to be kind, and you have to
be honest.”
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worked for several publications, both local and national, and plans to pursue a career in magazine journalism.
23
Rachel Zoe’s Tips for Women in Business~
“As a woman you have to remain fearless, and even if you have fears, just don’t show them.”
“People have the wrong idea of what you need to succeed in business….that you have to be an animal and you have to be aggressive and you have to be
ruthless, and all of that, and believe me, there are a lot of people like that, and they are very successful, but I don’t believe in that.”
~
24
!e Business Side of Industries We Love
I am constantly on my toes and learning new things everyday. Finally, I’m thankful to have a dream job where I can combine my business school education
with my passion for dance and NBA basketball. Michelle Harris, “Sports Marketing,” p. 31
From the artist with an innovative eye to the fearlessly cold calling salesperson, a career in
fashion allows enterprising indivials to showcase their creative eye on the job every day.
Kerry Hammond, “Breaking Into Fashion,” p. 25
that you meet along the way are the people that are going to be your contacts forever. Each step is incredibly valuable, and you can’t be afraid to
Ann Shoket, “Dream Job: Running a Magazine,” p. 27
Yet the basic features of these philanthropies are the same: they are headed by strong visionary
business models, and guided by best practices
Delara Alameddine, “Philanthropic Pursuits,” p. 29
I truly have been performing for the longest time for anyone who would watch...I cannon balled into
entertainment from the time I was a young girl. Erinn Westbrook, “Dream Job: Video Jockey,” p. 29
I am always being challenged and the people around me are excellent. I love learning and I
am always learning something new. I’ve adjusted and scaled and been really pushed.
Claire Hughes Johnson, “Dream Job: Google Executive,” p.34
Breaking into Fashion
25
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hopes to work in sustainable technology reearch and development.
26
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Dream Job: Running a Magazine
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Interview with Ann Shoket, Editor in Chief of Seventeen Magazine
27
Dream Job: Running a Magazine
28
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past two years and is interested in business strategy, technology, and the art market.
36
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-es and Civilizations. She spent the fall semester studying at Sorbonne in Paris.
38
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!anagement consulting is a popular career consideration coming straight from an undergraduate education. While
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39
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psychology. She is the Intercollegiate Business Convention Programming Di--
tainability, as well as business strategy and innovation.
40
&GNAHPEN/MG/&GEDSGNPAFN
Figure out that intersection - of what you are passionate about and what you’re good at - and
look for that in a career. Claire Hughes Johnson, “Dream Job: Google Ex-
ecutive,” p. 35
always something to be learned. Michelle Harris “Dream Job: Sports Marketing,” p. 32
If you have a genuine interest in entertainment, then what are you waiting for? Make it happen.
Erinn Westbrook, “Dream Job: Video Jockey,” p. 30
you’ll end up, and you can learn something from every single job that you have.
Ann Shoket, “Dream Job: Running A Magazine,” p. 26
Don’t expect things to just happen. You’ve got to work really, really, really hard.
Rachel Zoe, “The Voice of Fashion,” p. 21
Students On !e JobHUWIB Board Members Discuss !eir Summer Experiences
41
Students On !e JobHUWIB Board Members Discuss !eir Summer Experiences
!"!#$%&'()*'+!'&,*-!.+!*/0*12*34*!'#%)!%(..*1!23)*13235!#)!#!$('5*!
$1#46*)!23,*%).*3)!$#36!23!789:!;&16235!23!)<*!*=(2)+!-*12,#)2,*%!51&(0>!
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%2&3!23!)<*!D&$:!;<*1*!"!-2-!)<*!%#.*!;&16!#%!)<*!A(''C)2.*!#3#'+%)%>!E+!
4&''*#5(*%!;*1*!$12''2#3)!0*&0'*!A1&.!#!,#12*)+!&A!$#4651&(3-%:!A1&.!#!
F1234*)&3!,#'*-24)&12#3!)&!#!G9!B*16*'*+!;#)*1!0&'&!0'#+*1!23!#--2)2&3!)&!
4&''*#5(*%!A1&.!")#'+:!E*/24&:!#3-!B1#H2'>!I(*!)&!)<*!1*0()#)2&3!&A!23,*%)C
.*3)!$#36235:!"!*/0*4)*-!)<*!%(..*1!)&!$*!23)*3%*!#3-!2)!4*1)#23'+!.*)!
)<&%*!*/0*4)#)2&3%J!"!<#-!)<*!B'#46$*11+!#3-!)<*!K(3-#+!L!ME!4&3A*1*34*!4#''%>!B()!"!'&,*-!)<*!;&16:!
.+!#$2'2)+!)&!<#3-'*!)<*!<&(1%!#3-!%(44**-!23!)<*!;&16235!;&1'-!#A)*1!"!51#-(#)*>
Danielle Kolin ‘12Danielle Kolin, Co-President of HUWIB, talks about
her experience working for an investment bank in New York City during the summer of 2011.
N<2%!%(..*1!"!;&16*-!#%!#!K(..*1!M3#'+%)!23!E&15#3!K)#3'*+O%!
"3,*%).*3)!B#36235!K&0<&.&1*!P&)#)2&3#'!F1&51#.>!E+!0*1%&3#'!
1&)#)2&3!234'(-*-!)<*!9&3%(.*1!#3-!P*)#2'!#3-!7#)(1#'!P*%&(14*%!
4&,*1#5*!51&(0%>!M%!&3*!&A!)*3!%)(-*3)%!%*'*4)*-!)&!0#1)2420#)*!23!)<2%!
01&51#.:!.+!.#23!1*%0&3%2$2'2)2*%!234'(-*-!)<&%*!%2.2'#1!)&!.#3+!&A!
)<*!D(32&1!#3-!A(''C)2.*!#3#'+%)%!23!.+!51&(0>!"!;#%!1*%0&3%2$'*!A&1!
4&''*4)235!1*%*#14<:!41*#)235!02)4<$&&6%:!#3-!4&.0'*)235!F&;*1F&23)!
01*%*3)#)2&3%>!"3!)<2%!1&'*:!"!<#-!)<*!&00&1)(32)+!)&!%**!;<#)!23,*%)C
.*3)!$#36235!2%!1*#''+!'26*!Q'&)%!&A!RME!325<)%ST>!U,*1#'':!2)!;#%!#!
51*#)!*/0*12*34*!$*4#(%*!"!;#%!#$'*!)&!1*#''+!4<#''*35*!.+%*'A!#3-!#'%&!-*,*'&0!#!%*)!&A!)#352$'*!%62''%!)<#)!;2''!$*!
#00'24#$'*!1*5#1-'*%%!&A!;<#)!23-(%)1+!"!4<&&%*!)&!0(1%(*!23!)<*!A()(1*>
Jordan McNulty ‘13Jordan McNulty, Membership Development Chair
of HUWIB, shares her experience working at Morgan Stanley in investment banking.
42
didn’t fully appreciate this motto until I spent my summer interning at global real
Every day at work, brokers forwarded me analysis requests. These requests con-
building options, which one is least expensive? Questions like these turned out to be deceptively simple. As I soon discovered, there were many variables at hand. Beyond rent prices and square footage of length of term, I needed to take into account taxes and tax escalations and tax exemptions, electricity costs, moving and maintenance fees, broker commissions, special incentives, and so on. Who would have imag-ined! Luckily, I was able to utilize CBRE’s well-developed model to arrive at the
shaping a New York City real estate deal. Not only did I learn nitty-gritty details (I can still recite the rates at which direct operating costs escalate each year), but in pay-
ing attention to the broad patterns implied by my analyses, I also realized industry trends. I could observe that tech companies -
tive programs were helping the Downtown area become a real estate hot-spot.
it will serve me well in any career I pursue.
Stephanie Newman ‘13Alumni & Advisory Board Chair Stephanie Newman talks about
63(E*$J&.01(F.*+($OE$*&$'9$(9.6&':(^*.6("9"#$6&"(o19&$'9$(*$1$"*9<("'#(2$"9<&':pP(
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.'(B01&'$11("1(&2("%%.F$#(6$(2.(B$("(E"*2(.^(2<$(B01&'$11(1&#$(.^(2<$(2$9<'.%.:3(1$92.*P
[(F.*+$#(&'(4.0B%$-%&9+7("(6"c.*("#J$*2&1&':(B*"'9<(.^(I..:%$(2<"2(F"1("9k0&*$#(
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1<&EP([(F.0%#(<"J$(2.(":*$$(F&2<(63(6"'":$*H1(#$19*&E2&.'(.^(2<&1(&'2$*'1<&E("1("'(]]KF$$+(9.'10%2&':(c.B(g([(F"1(&66$#&K
"2$%3(:&J$'("(E*.c$92YE*.B%$6(2.(1.%J$("'#(B3(2<$($'#(.^(2<$(]](F$$+1($OE$92$#(2.(E*$1$'2(2<$(*$10%21Y1.%02&.'P
Jeanine Sinanan-Singh ‘13Communications Chair Jeanine Sinanan-Singh talks about her experi-
ences interning for an advertising branch at Google.
43
!"#$%$&''()%*)+,#-(-%.%/)(.0%1(.)2#2/%(3*()#(24(%5+)%'(6%7+0"%*()$+2.118%.2-%*)+5($$#+2.1189%:%;+)<(-%5+)%0"(%5+)'()%=".#)'.2%+5%>(;1#2(%=#2('.%;"()(%:%".-%0"(%
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.2.18$#$%0+%;"(0"()%#0%;#11%5.#1%+)%$&44((-9%:%.'%4+2$#-()#2/%0"(%,.1&(%+5%(3*()#(24(%#2%.%'+)(%$0)&40&)(-%#2-&$0)8%$&4"%.$%4+2$&10#2/%.2-%0"(%'()#0$%+5%.4I&#)#2/%.2%
JGE%7(5+)(%)(0&)2#2/%0+%(20()0.#2'(209%K".0%:%.'%4+2,#24(-%+56%"+;(,()6%#$%0"(%5+11+;#2/L%:%2((-(-%0+%(3*1+)(%'8%*.$$#+2$9%:%)(.1#F(%0".0%(20()0.#2'(20%:M%#2%5.40%$+'(0"#2/%:%1+,(6%.2-%.2%#2-&$0)8%0+%;"#4"%:%8(.)2%0+%)(0&)29%!.<#2/%'8%$+*"+'+)(%$&''()%0+%(3*1+)(%;.$%0"(%7($0%-(4#$#+2%:%4+&1-%".,(%'.-(%N%+0"();#$(6%:%;+&1-%$0#11%7(%;+2-()#2/%#5%0"(%/).$$%#$%/)((2()9%E2-%5).2<186%0"+&/"%0"#$%#2-&$0)8%".$%#0$%*)+71('$%.$%;(116%:%0"#2<%#0%#$9
Kelly O’Grady ‘13Career Development Chair, Kelly O’Grady, talks about her summer working in the entertainment
industry in Los Angeles.
44
Opportunities in Business Education
Sit in on classes, look at the curriculum, and un-
decide what is best for you. Don’t go becuase someone else did...Make the decision for you. Tracy Britt, “Business School Wisdom,” p. 47
to another. An MBA gives you option value. You need to think about future roles you might have that
require an MBA. Claire Hughes Johnson, “Dream Job: Google Ex-
ecutive,” p. 35
Business school taught us the core business funda-mentals. We developed a great network of advisors
Business School that we developed and tested Rent the Runway.
Jennifer Fleiss, “Dresses on Demand,”p. 19
consulting career but a liberal arts degree is aimed at reaching you how to think rather than reaching
subjects that require direct application. Kavya Shankar, “Consulting Myths Debunked,” p.
38
interesting classes that push your intellectual curiosity and that bring out the really meticulous, hard working intellectually curious characteristics
in you. Kate Peachway, “Breaking Into Finance,” p. 37
At A GlanceQuick Facts on Top Tier Business Schools
45
-.6E&%$#(83(A$"'&'$(D&'"'"'KD&':<
At A GlanceQuick Facts on Top Tier Business Schools
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Business School WisdomInterview with Harvard Business School Graduate Tracy Britt
47
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Business School WisdomInterview with Harvard Business School Graduate Tracy Britt
L orking for Berkshire Hathaway, Tracy Britt has what
came to this position with a lot of hard work, determination, and a bit of luck. Tracy graduated from Harvard in 2007 and went on to attend Harvard Business School, graduating in 2009. She was very involved on campus as president of Women in Business and starting Smart Woman Securities, as well as par-ticipating in many other activities. She took advantage of the opportunities given to her, and made decisions based on what
are pertinent to anyone thinking about these career paths.
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and Spanish. She is actively involved in HUWIB and the Phillips Brooks House Association.
49
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Leaders Come TogetherQ&A With National Women in Business Alumni
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