Make It Easy - Secrets to Grow your App User base and Retain precious users.
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Transcript of Make It Easy - Secrets to Grow your App User base and Retain precious users.
“ M A K E I T E A S Y . ”7 S E C R E T S F O R G R A B B I N G
D O W N L O A D S A N D R E TA I N I N G U S E R S
regina grogan I downloadmoreapps.com
Y O U R ’ E PAY I N G $ $ $ C P I ’ S , B U T Y O U ’ R E T H R O W I N G M O N E Y A W AY I F Y O U C A N ’ T R E TA I N U S E R S .
W H AT ’ S A S E A S Y ( O R M AY B E E V E N E A S I E R ) T H A N D O W N L O A D I N G Y O U R A P P ?
C H U R N I N G F R O M I T.
H O W D O Y O U K E E P T H E M E N G A G E D ?
Y O U H AV E T O C O N T I N U A L LY P R O V I D E VA L U E T H R O U G H O U T T H E A P P L I F E C Y C L E
N E W T R E N D = U S E R S C U R AT E T H E I R A P P S .
“ I D O N ’ T W A N T T O D O W N L O A D M O R E A P P S , I W A N T T O D O W N L O A D B E T T E R A P P S ”
P E R S O N A L I Z E P U S H
your user looked at infant toys on web or mobile send a push reminding them of what they wanted
3.5x
user retention rates from personalized push
C H AT = R E L E VA N T
Any app with a chat function inside will bring users coming back.
Victoria’s secret added chat and emojis to their new app, and experienced a significant rise in
retention rates.
I N - A P P F E E D B A C K Give users a way to provide feedback inside the app. Whatever a customer needs, make sure it’s available inside the app. If a customer leaves your app, there’s a high chance they won’t return unless prompted.
Not only do they need to give feedback, they have to know that you’ve read and responded to it.
U S E R S W I L L O N LY C O N T I N U E T O U S E Y O U R A P P I F : I T I S E A S I E R F O R T H E M T O M A K E A P U R C H A S E T H A N O N Y O U R M O B I L E W E B S I T E .
T H I N K A B O U T I T. I F Y O U ’ R E A U S E R A N D I T ’ S E A S I E R T O S H O P O N T H E M O B I L E W E B S I T E , W H Y U S E T H E A P P ?
A P P S S H O U L D P R O V I D E
I M M E D I AT E VA L U E
W H Y S H O U L D I D O W N L O A D T H I S N O W ?
A U S E R S H O U L D H AV E A N I M M E D I AT E A N S W E R T O T H I S Q U E S T I O N W H E N T H E Y L A N D O N Y O U R PA G E .
1 . I N C E N T I V I Z AT I O N “ 1 0 % O F F W H E N Y O U PAY W I T H T H E A P P ”
2 . S H O W I N G U S E R VA L U E I N O N
B O A R D I N G P R O C E S S
