MAKE CONNECTIONS GROW YOUR BUSINESS - AGAP · MAKE CONNECTIONS GROW YOUR BUSINESS 14th ANNUAL IHRSA...

International Health, Racquet & Sportsclub AssociationSeaport Center, 70 Fargo Street, Boston, MA 02210 USA • ihrsa.org/congress

MAKE CONNECTIONS GROW YOUR BUSINESS14th ANNUAL IHRSA EUROPEAN CONGRESS16-19 October 2014Amsterdam, The Netherlands

14th Annual IHRSA European Congress | 16-19 October 2014 | Amsterdam, The Netherlands

Join us in Amsterdam, The Netherlands, 16-19 October 2014 for the 14th ANNUAL IHRSA EUROPEAN CONGRESS.

One of the greatest small cities in the world, Amsterdam is a compact, charming and cosmopolitan city that invites exploration. Known as the “Venice of the North” for its more than 100 canals, the capital of The Netherlands o!ers all of the advantages of a big city: international restaurants, nightlife, professional sports teams, museums, and more. Rent a bike or just walk to experience the beauty of Amsterdam. The Anne Frank House, the reopened Rijksmuseum (Rembrandt), van Gogh Museum, and the Hermitage (Dutch brand of the famous Hermitage St. Petersburg) are among the city’s great attractions.

The Beurs van Berlage, where the IHRSA European Congress will be held, is located in the centre of Amsterdam. This venue is a beautiful 17th century building recognized as the first stock exchange location in the world.

A very special thanks to IHRSA’s Host Partner, Sports and Leisure Group, our local partners, and our sponsors for all their help!

WELCOME TO AMSTERDAM!

To register: v is i t ihrsa.org/congress, cal l +1 617-951-0055 or emai l int [email protected]

The IHRSA European Congress will feature presentations delivered by executives from inside and outside the health club industry, providing thought-provoking commentary on trends shaping business and the fitness industry. Networking events, focus group discussions, and evening and lunch receptions provide the opportunity to build relationships with colleagues from throughout Europe.

If you are involved in a decision-making capacity in the health club business – whether as an owner, general manager, department manager or investor – this is a must-attend event. Single club companies, multi-site companies and franchise clubs will all benefit.

Highlights:

• Network with more than 500 health club industry professionals.

• Attend seminars designed to help you improve your operation and grow your business with simultaneous translation in Dutch, French, Italian, Russian, Spanish and possibly other languages.

• Meet one-on-one with leading suppliers of fitness equipment and services.

• Tour some of Amsterdam’s leading health clubs, including a walking tour on 16 October and a bus tour on 19 October, sponsored by Technogym®.

• Step back from your day-to-day operations and plan for a better future!

THOUGHT LEADERS and BEST PRACTICES


THANK YOU SPONSORS!PLATINUM PLUS LEVEL

PLATINUM LEVEL

GOLD LEVEL

HOST PARTNER

LOCAL PARTNERS

®

Greinwalder Marketing Services International GmbH


KEYNOTE SPEAKERSEntrepreneurship & Creating a Winning Sales CultureJonas Kjellberg Co-Creator, SKYPE, and Lecturer, Stanford University and the Stockholm School of Economics, SwedenSponsored by Technogym®

Based on a revolutionary 9-component framework, Jonas Kjellberg will o!er a useable business tool for assessing the needs of a business idea. He will help you create a plan of action to promote business success, and create a winning strategy based on recommendations tried and tested by executives around the world. Kjellberg is the author of Gear Up: Test Your Business Potential and Plan Your Path to Success (Wiley, Capstone) as well as two other business books. He was the founder of Player.io, which was sold to Yahoo!, and Chairman of the Board of iCloud, which was bought by Apple. Currently, Kjellberg is responsible for the online business area at Investment Ab Kinnevik, the Swedish owner of several leading e-commerce companies.

Doing Unconventional BusinessAnnemarie van Gaal Author, Entrepreneur & Investor, The Netherlands

Dare to create new playing fields in the way you do business: What would happen if your members became your partners? What would happen if you formed an alliance with your club competitors? Or if you turned the profit model upside down? Annemarie van Gaal will challenge you to think di!erently about your business. Van Gaal is a featured columnist for The Netherlands leading financial newspaper Financieel Dagblad and was one of the ‘dragons’ in the Dutch version of ‘Dragon’s Den’. Prior to that, she was the co-founder of Independent Media in Russia, which she helped grow from a $1.5 million turnover to an $80 million turnover before selling the company 13 years ago.

“The Congress itself, the networking opportunities, and the club tours were invaluable,

and will, without a doubt, have a significant impact on shaping the future of Fitness First UK.”

– Martin Seibold, Managing Director UK Business Fitness First, Ltd. | Poole, Dorset, United Kingdom


SCHEDULE

THURSDAY, 16 OCTOBER

9:00 – 12:00 | Walking Tour of Local Health ClubsSponsored by Technogym®

Pre-registration and fee are required / Limited availability

14:30 – 18:00 | Consecutive Supplier Seminars Presented by Keiser Corporation, MYZONE, OJMAR, Precor and Technogym®

Several sponsors are preparing 30-minute presentations designed to o!er more information about their products and services for your consideration. These interactive sessions will provide you with the specifics you need in order to continue a dialogue with these event sponsors throughout the Congress. Topics to be presented will be in English only (no translation) and include:

14:30-15:00 Wearable Technology: Friend or Foe to the Health Club Industry?

Dave Wright, CEO, CFM, United Kingdom

Sponsored by MYZONE

• Learn about the emerging trends in wearable technology.

• Discover why wearable technology devices are estimated to surpass health club members in the next two years.

• Discuss whether this is good or bad for your business and how you can leverage the new technology to reach out and connect with the new market that wants to improve their health and fitness.

• Gain insight on how to leverage this knowledge and expertise that the health club industry and its professionals are famous for.

15:15-15:45 Boost Strength Training Participation Among Women: A White Paper Presentation

Peter Borchert, Senior Product Manager, Precor, USA

Sponsored by Precor

• Obtain an explanation of the white paper Precor produced looking at increasing strength training among women.

• Review the barriers to participation and how to overcome these in your facility.


16:00-16:30 Activate Your Local Community: The Evolu-tion of Commercial Facilities into “Well-ness Hubs”

Francesco Arlotti, Network Solution Manager, Technogym®, Italy

Sponsored by Technogym®

• Explore best practices on attraction and retention from the international market.

• Discuss the trend of social responsibility: combining challenges and charities to make your local community more active, more often.

• Learn how to e!ectively utilize programming and mobile technology to increase your service level, sta! productivity and member retention.

• Discover the benefits of using wearable consumer or professional devices to collect health data and show progress and results.

16:45-17:15 The Science Behind Training with Power and Speed & Keiser’s New Bluetooth Technology

Alastair Watson, Vice President, Keiser Corporation, USA

Marc Peters, Managing Director, Keiser Europe, The Netherlands

Sponsored by Keiser Corporation

• Learn how science plays a major part in how Keiser machines are designed to ensure that every second you train you get the maximum benefit.

• Discover the massive benefits when training with power and what this can mean to your body.

• Discover how Keiser Bluetooth technology and programmes enhance the rider in all classes.

• Keiser new computer and Apps now allows you to download your workout to any tablet computer.

17:30-18:00 Is Technology Unlocking the Door to Closer Partnerships and Integrated Services in the Industry?

Aitor Elorza, Business Unit Director, Dpl, OJMAR, S.A., Spain

Sponsored by OJMAR, S.A.

• Gain insight into the cooperation between hardware and software companies creating new business opportunities.

• Explore how supplier cooperation ensures a seamless customer experience.

• Discover how excellence from partners can create increased revenue and customer loyalty.

19:00 – 21:00 | “Welcome to Amsterdam” Opening Reception Hans Muench, Director – Europe, IHRSA, Switzerland

Alison O’Kane Giannaras, Associate Vice President of International Development, IHRSA, USA


FRIDAY, 17 OCTOBERUnless noted otherwise, the Keynote Session and Concurrent Sessions will be simultaneously translated into Dutch, French, Italian, Russian & Spanish.

8:30 – 9:30 | Networking Roundtables

9:30 – 10:45 | Keynote Session

Welcome Joe Moore, President & CEO, IHRSA, USA

Entrepreneurship & Creating a Winning Sales Culture

Jonas Kjellberg, Co-Creator, SKYPE, and Lecturer, Stanford University and Stockholm School of Economics, Sweden

Sponsored by Technogym®

10:45 – 11:30 | Sponsor Showcase Co!ee & Tea Break

11:30 – 12:45 | Concurrent Sessions

CEO Panel Discussion: The Future of the Industry

Moderated by Jay Ablondi, Executive Vice President of Global Products, IHRSA, USA

Panelists to be Announced

• Gain insight into the most important decisions industry leaders have made to increase profitability.

• Discover what they have learned from their members over the past year.

• Explore the most pressing issue for the industry and what should be done about it.

• Review the trends they foresee a!ecting 2015 and beyond.


X-Selling at Membership Sales

Doug Miller, Owner, Sales Makers International, United Kingdom

• Discover why and how an enrollment fee can both sell new memberships and retain your current members.

• Review inexpensive methods to make the phone ring, and the door swing.

• Obtain tips on how to manage, motivate and compensate your sales team.

• Learn how using “Trial Closes” will remove objections from potential members.

• Discover how using social media correctly can save you money by engaging your members and can create a viral marketing approach to selling memberships.

12:45 – 14:00 | Sponsor Showcase Luncheon


Day-to-Day Retention Activities

Paul Bedford, Ph.D., Research Director, Retention Guru, United Kingdom

• Review day-to-day activities that you can employ to retain members, reduce attrition and improve member loyalty.

• Identify daily activities that have an impact on member behaviour.

• Learn how to design approaches to improve early membership adoption; and plan activities that increase exercise adherence.

• Identify limitations in your current approaches to increase member retention.

• Discover how to create workable interventions to increase member loyalty.

Additional Session to be Announced

“The IHRSA European Congress in Madrid was great!

The presentations were incredibly valuable at the

strategic, tactical, and operational level. The event

was also well organised — the accommodations,

the location in the centre of Madrid, not far from the

airport, etc. Given this experience, I intend to visit

the Congress again in Amsterdam.” – Petro Hameleers, Owner, Anytime Fitness Benelux, The Netherlands



15:45 – 16:45 | Concurrent Sessions How Consumers View Today’s Health Club Market: Specialized Providers vs. Legacy Clubs Ray Algar, Managing Director, Oxygen Consulting, United Kingdom

• Gain insight into how the consumer sees the legacy industry.

• Discover who the specialized/focused providers are.

• Understand how the specialized/focused providers compete.

• Review a case study on how an established club evolved to successfully compete.

• Learn how to develop an intelligent strategic response.

Virtual Classes: The End of Empty Studio Space

Rasmus Ingerslev, CEO, Fresh Fitness and Wexer Virtual, Denmark

• Learn how to add up to 100 classes per week and eliminate the typical 70-80% of downtime in your studios.

• Learn how clubs and members are using virtual training.

• Discover the benefits of adding virtual classes to your schedule.

• Gain insight into how virtual classes, and the technology behind them, work.

• Learn why virtual classes attract a new audience to your studios and create all-day profit centers.

16:45 – 18:00 | Discussion Groups by Language Open EveningThere are many exciting things to do and see in Amsterdam. Visit iamsterdam.com or email our host partner Sports and Leisure at [email protected] for more information.


“We attend the European Congress every year. Our IHRSA membership strengthens us in the belief

that we can rely on strong shoulders in order to further build to our great story.”

– Johan Vanhoutte, Wave Health & Fitness, Belgium

SATURDAY, 18 OCTOBERUnless noted otherwise, the Keynote Session and Concurrent Sessions will be simultaneously translated into Dutch, French, Italian, Russian & Spanish.

8:30 – 9:30 | Networking Roundtables


Leading With Purpose & Passion

Brent Darden, Brent Darden Consulting, USA

• Review “best practices” of successful club managers.

• Learn winning habits that support management excellence.

• Understand “purpose driven” leadership.

• Discover keys to employee engagement.

• Explore ideas to turn passion into productivity.

Premium and Budget Clubs Operating Successfully Together in a Di"cult Market

Rene Moos, CEO, HealthCity, The Netherlands

• Discover how a premium club can exist next to a budget club; and review a case study of HealthCity and Basic Fit.

• Explore the advantages of each model.

• Obtain an understanding of the market for each model.

• Gain insight into determining which model to use.

• Learn how to choose the right marketing mix.




The Social Media Revolution: New Media Marketing for the Health & Fitness Industry

Frank Furness, Author & Consultant, Frank Furness & Associates, United Kingdom

• Learn how to market online with little or no technical expertise.

• Discover the power of the Internet, and learn how to dominate Google.

• Obtain innovative ideas to promote your club.

• Learn how to use audio and video to connect with your members.

• Learn why and how to use the ‘Big Four’ – YouTube, Twitter, Facebook and LinkedIn.

The Future of Fitness: A Review of the Latest Consumer Trends & Insights and How You Can Benefit / Profit

Christophe Andanson, President, FHRSA, France

• Review a blueprint for health club growth in 2015 and beyond, taking into account the consumer-led changes in our market place.

• Explore how other industries market their products and services better than the fitness industry, and how we can quickly catch up to them in terms of our “customer appeal”.

• Learn how to create better social interaction with our clients and our local communities.

• Obtain detailed research on the di"culties facing high service clubs, such as the impact of low-cost competition, and how to profit from their presence in your community to create more sales for your club.

• Review the key performance indicators (KPIs) that will drive future growth in your club and provide solutions to keep more members for longer.

13:00 – 14:30 | Sponsor Showcase Luncheon


The Fitness Industry in the Digital Age: Implementing Innovations & Technologies in Your Club

Christian Pierar, President, De Fitness Organisatie, Belgium

• Learn how to increase your ROI on your existing technologies and databases.

• Gain insight into which digital technologies you have to implement in order to be in line with your strategic (digital) communication plan.

• Discover why it is necessary to start investing NOW into new technologies and digital communication and marketing.

• Review some of the existing and future digital technologies and innovations.

• Explore how to use these new technologies to battle your greatest ‘enemy’ – attrition.


A Dutch Perspective on Opportunities for the European Health Club Industry

Paul Hover, Ph.D., Senior Researcher, Mulier Institute, The Netherlands

• Gain insight into essential marketing information: the profile, motives and social context of fitness participants.

• Learn to what extent the sport and fitness industry is recession-proof.

• Obtain and apply a method of exploring future levels of sport and fitness participation.

• Identify opportunities to exploit the strengths of fitness operators beyond traditional settings.


16:30 – 18:00 | Keynote Session

Doing Unconventional Business

Annemarie van Gaal, Author, Entrepreneur & Investor, The Netherlands

Open Evening

SUNDAY, 19 OCTOBER

9:00 – 15:00 | Amsterdam Health Club Tours Sponsored by Technogym®

Pre-registration and fee are required / Limited availability

“I always find it hard to get out of my club to go to the IHRSA Congress for a few days, but every time

I attend I come back with many excellent ideas, more knowledge and, most important of all: lots of

new INSPIRATION and enthusiasm!” – Robert Steijn, Your Life Sportsclub, Voorschoten, The Netherlands


ACCOMMODATIONSThe historic Beurs van Berlage will be the location of all IHRSA European Congress activities in Amsterdam. This facility does not o!er any hotel guest rooms. Therefore, for attendees who need assistance locating a hotel near this building, IHRSA has retained the Beurs van Berlage’s Hotelservice, which has selected several hotels within walking distance of the event location.

To reserve a hotel room, visit our website at IHRSA.org/congress-hotels

LIST OF HOTELS

• Inntel Hotels Amsterdam Centre Rates from "185

• The Convent Hotel Amsterdam Rates from "170

• Hotel Amsterdam De Roode Leeuw Rates from "190

• Crowne Plaza Amsterdam City Centre Rates from "205

• Renaissance Amsterdam Rates from "219

• Hampshire Hotel Rembrandt Square Rates from "170

Acceptance: Registration or attendance at, or participation in, IHRSA’s meetings and other activities constitutes an agreement by the registrant or attendee to consent to IHRSA’s use and distribution (both now and in the future) of the registrant or attendee’s image or voice in marketing materials, photographs, videotapes, electronic or digital reproductions, IHRSA website content, and audiotapes of such events and activities and to waive any right to compensation or remuneration for the use of such images or voice recordings.

“Every year, the IHRSA European Congress is a source of inspiration to set the strategies to achieve our vision. From the speakers, to all the people that attend the event, IHRSA is definitely meeting its promise of ‘Success by Association’” – Anthony Barquisseau, CEO, My Sporteezy / Domyos Club, France

TELEPHONE FAX WEBSITE MAIL+1 617-951-0055 (International) +1 617-737-3323 ihrsa.org/congress IHRSA European Congress800-228-4772 (US/Canada) Seaport Center, 70 Fargo Street Boston, MA 02210 USA

2014 IHRSA EUROPEAN CONGRESS REGISTRATION FORM

R Mr. R Ms. First Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Last Name: . . . . . . . . . . . . . . . . . . . . . . . . . . .

Title (position): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Street Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

State/Province: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Postal Code: . . . . . . . . . . . Country: . . . . . . . . . . . . . . . . .

Phone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

E-Mail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Promotional Code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

FULL REGISTRATION RATE: MEMBER NON!MEMBER Received by 20 August R "515 R "615 Received by 20 September R "575 R "675 Received by 3 October R "615 R "715 Received after 3 October/onsite R "675 R "775 DAY PASS RATE: MEMBER NON!MEMBER Received by 20 August R "425 R "525 Received by 20 September R "475 R "575 Received by 3 October R "525 R�"625 Received after 3 October/onsite R "575 R "675 Please indicate day: R Thursday R Friday R Saturday

THURSDAY WALKING CLUB TOUR: MEMBER NON!MEMBER Received by 3 October R "20 R "30 Received after 3 October* R "30 R "60 Club Tours sponsored by Technogym®

SUNDAY BUS CLUB TOUR: MEMBER NON!MEMBER Received by 3 October R "35 R "45 Received after 3 October* R "65 R "85

*enrollment may be limited

REGISTRATION INFORMATION IHRSA USE ONLY: CO#: ID#: FINANCE:

FEES

PAYMENT: Select one; payment must accompany enrollment to be confirmed

Refund Policy: If, after registering, you will no longer be able to at-tend this exceptional learning and networking experience, please notify IHRSA in writing by 1 October 2014. Refund requests received by 1 October 2014 will be processed less a #75 fee. No refunds will be made after 1 October 2014, or for no-shows. Substitutions are welcome at any time. Please submit your request to [email protected], or by fax to +1 617-737-3323.

1

2

3

TOTAL PAYMENT

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R Wire TransferR Credit Card (check one): R MasterCard R Visa R American Express R Discover

Cardholder’s Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Signature: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Billing Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Card Number: [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ] - [ __ ][ __ ][ __ ][ __ ]

Exp: [ __ ][ __ ] - [ __ ][ __ ]

FOR WIRE TRANSFERS (for payment in EUROs only, all wires must be sent by 15 Oct): The Royal Bank of Scotland Swift CODE: RBOSGB2L IBAN: GB74RBOS16107510000470 Sort Code: 16-10-75 Account #: 10000470 Beneficiary: Name: Citizens Bank-FCA 2007060500597 Reference: FCA 2007060500597 intl health racquet & sports

IMPORTANT: Remitter & Remitting Bank Please reference FCA 2007060500597 Intl Health Racquet & Sports Assoc in Field 70 & 72

Note: If paying by wire transfer please fax or email a copy of your registration form to +1 617-737-3323 or [email protected]. Registrations paid by wire will not be confirmed until payment is received. Unconfirmed registrations will be subject to payment onsite.

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MAKE CONNECTIONS GROW YOUR BUSINESS - AGAP · MAKE CONNECTIONS GROW YOUR BUSINESS 14th ANNUAL IHRSA...

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