Make Analyzing the Impossible Possible with SAP HANA

Make Analyzing the Impossible

Possible with SAP HANA Christopher Curtis, Global Vice President, SAP HANA Services

© 2012 SAP AG. All rights reserved. 2

Da

ta v

olu

me

Customer

data

Automobiles

Machine

data

Smart meter

7.9 Zettabytes

! Point of

sale

Mobile

Structured

data

Click stream

Social

network

Location-

based data

Text data

IMHO, it’s

great!

RFID

Future 2015 2011

1.8

Zettabytes

Big Data has three characteristic challenges, the three Vs – volume, velocity, and variety. For organizations that

address these challenges, tremendous business benefits await!

Big Data is still a big problem! From a technical problem to a business opportunity


SAP NetWeaver: foundation

SAP Business Suite and apps

SAP ERP

SAP CRM

SAP PLM

SAP SCM

SAP SRM

SAP NetWeaver

Business Warehouse

70

retailers

460

billion

records

50

terabytes

of data

0.04 seconds

response time

13 seconds

77 minutes

Runs

355 times

faster!

Remove silos!

Pe

rfo

rma

nc

e p

revio

usly

tho

ug

ht

imp

os

sib

le!

Empower your

business users . . .

Volume

Velocity

Variety

Sybase

DB / DW

Hadoop

SAP

Business

Objects

BI sw

SAP provides the technical answer SAP solutions for big data processing


“Your mission, should you choose to accept it, is to create real business value from the massive quantities of

data that exist within your extended enterprise.”

Prediction Insights Optimization

Making mission “im”possible mission possible Beyond technical challenges to real business value


Are you listening to what your data has to tell you? Big Data insights powered by SAP HANA

Customer

Public sector

Business challenge

Analyze fraudulent spending, waste, and abuse of funds

Improve current infrastructure, which was not able to support

search and matching in excess of 200 million rows

Solution

Developed complex business rules and logic to support high-speed

search and match capabilities via discovery engine on SAP HANA

appliance software

Advanced algorithms to enable exact, fuzzy, and phonetic matching

Business benefit

Reduced search time from hours to seconds

Realized significant savings by more quickly and precisely

identifying fraud


Are your business processes optimized? Optimized business process powered by SAP HANA

Customer

Airline

Business challenge

Passenger recovery: gain ability to quickly calculate alternative

passenger itineraries after major flight schedule disturbances

Solution

Custom-developed new application on SAP HANA to calculate all

possible itineraries

Business benefit

Performance improvement from 20 minutes to 10 seconds, which

translates into millions in savings

Potential to replace existing home-grown solutions

Potential future use cases for aircraft and crew recovery


Are you confident in your decisions? Optimized decision making powered by SAP HANA

Customer

Retailer

Business challenge

Identify affinity insights at the market basket level to improve

promotion effectiveness, assortment optimization, and store layout

Solution

Custom-developed application to evaluate point-of-sale data using

sophisticated algorithms with the speed of in-memory computing

technology with SAP HANA

Business benefit

Selling of larger basket sizes by identifying products that drive drag-

along sales

Increased effectiveness of promotional strategies


What if you could model the future? Big Data predictive functionalities powered by SAP HANA

Customer

Manufacturing company

Business challenge

Perform real-time evaluation of foundry equipment sensor data to detect

manufacturing anomalies and predict line disruptions due to equipment

malfunction

Solution

Custom-developed application to compare real-time equipment data against

predefined control limit data to detect manufacturing anomalies and predict

equipment failure to assure preemptive maintenance

Business benefit

Improved data analysis performance

Enabled the foundry to perform real-time defect analysis, which was not

previously possible due to large data volume and slow predictive analytic

calculation speed


Source: TDWI Research Report, Fourth Quarter 2011

Don’t let a shortage

of skills prevent you

from deriving

business value from

your Big Data!

SAP Services

50%

45%

42%

38%

34%

32%

2%

0% 10% 20% 30% 40% 50% 60%

Strategy/planning/assessment

Integration services

Support

Deployment services

Architecture and design services

Education services/certification/training

Other

Source: IDC In Memory Services Research, Feb. 2012

Service needs vary

– make sure you

have an end-to-end

partner to address

all your needs!

Design and plan

Implement and migrate

Innovate and develop

Support and educate

SAP Services organization for mission “im”possible scenarios Helping you address your Big Data analytic opportunities


Big Data is a BIG business opportunity!

Look for insight, optimization, and predictive

scenarios SAP HANA is more than just

fast reporting

SAP Services can help turn your mission

“im”possible into mission possible!

Three key takeaways

Christopher Curtis Global Vice President

Head of SAP HANA Services

F +1-610-661-7352

M +1-612-845-3730

[email protected]

mailto:[email protected]


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Make Analyzing the Impossible Possible with SAP HANA

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