OPB is the best-kept marketing secret for

reaching the highest concentration of educated,

affluent and influential decision makers in

Oregon and southern Washington. Your best

clients, customers, patrons, and employees

depend on OPB every day.

Reach Your Target Audience

OPB TV far outpaces cable ratings, with an average of more than 42,000 Portland metro-area viewers per primetime program.1

OPB Radio has more than 404,000 weekly listeners throughout Oregon and southern Washington.2

opb.org is visited by more than 470,000 people each month.

OPB outpaces cable audiences

50,000

40,000

30,000

20,000

10,000

0 OPB

HGTV

FOX

NEW

S

DISC

OVE

R Y

HIST

ORY

FOO

D

TLC

CNN

A&E

Make an Impact with OPB Sponsorship

Get ResultsOPB’s loyal audience appreciates sponsors who support the programs they love. By supporting OPB, you’ll build a deep connection with OPB’s large and engaged audience, driving more

interest in doing business with you.

Increase Return on Investment

n 83 percent of listeners have taken action in response to something heard on NPR.4

n 36 percent of the PBS audience has researched a sponsoring company, product or

service.5

Cultivate Clients and Consumers

n 65 percent of public radio listeners prefer to buy products and services from companies

that support public radio.4

n 68 percent agree that PBS sponsors are committed to quality and excellence.6

Build Brand Loyalty and Trust

n 66 percent of public radio listeners agree their opinion of a company is more positive

when they find out it supports public radio.4

n 55 percent of PBS viewers agree that sponsors are industry leaders.6

Demonstrate Your Good Corporate Citizenship

n 68 percent say PBS sponsors are committed to education.6

n 71 percent say companies who sponsor PBS provide a valuable public service.6

Stand Out from Your CompetitorsYour sponsorship messages will stand out because there is less visual and auditory “noise” relative to commercial media outlets.

n OPB TV includes fewer non-programming minutes per primetime hour: 3:15 minutes on average compared to 14:33 minutes on commercial broadcast and 14:40 minutes on cable TV.7

n OPB Radio dedicates no more than three minutes per hour to sponsorship spots, while commercial radio airs nine minutes (or more) of commercials per hour.

Customize Your ApproachOur Corporate Support staff provides high quality, attentive service.

n We are an experienced team committed to understanding your needs first, then offering solutions to reach your goals.

n We provide recommendations based on solid research, demographic information and decades of experience.

n We help craft creative, effective spots and ads that communicate your marketing message within the public broadcasting framework and FCC guidelines.

Connect with the OPB Communityn Special event invitations – Meet your favorite public broadcasting personalities and

network with other Business Partners.

n Partnership promotion – Promote your support of OPB at your place of business, in your organization’s materials, and link to OPB’s Web site. *Please request logos, specs, and window clings.

n Your company name on opb.org – Your company name will appear on opb.org/sponsorlist.

n Individual membership discounts – Encourage employees to become new OPB members at 20 percent off the regular rate.

n Lending library – Enjoy free borrowing privileges from our library of PBS “favorites.” You may access our entire list of available videos at opb.org/support/library.

Non-programming minutes per hour

15 min

9 min

5 min

0 min PB

S3:

15

CO

MM

ER

CIA

L T

V14

:33

CA

BL

E T

V14

:40

Oregon Public Broadcasting7140 SW Macadam Avenue

Portland, OR 97219503.244.9900 opb.org

1TRAC Media Services, Feb 2016, KOPB, M-Sun, 8p-11p, Live+ Same Day, Portland, OR DMA, adults 18+ 2Prepared by RRC, US Total P12+, M-Sun, 6a-12a, Fall 2015, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/KOAC-AM/KOAC-FM/KTMK-FM/KOBK-FM/KOGL-FM/KOPB-AM/KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVR-FM ©2016 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio 3Google Analytics, Jan 15-Dec 15 Average, opb.org, ‘Users’ 4Lightspeed Research, NPR Sponsor Impact Survey, November 2015 5PBS Sponsorship Study: Audience Attitudes & Behaviors, City Square Associates, March 2015 6Commercialism Research, City Square Associates, Jan-Feb 2016 7Nielsen, October 2015

DIG

ITA

L

Sponsor Options

opb.org

• 300x250 linked ad above the fold

• 180x150 linked ad

Audio stream

• 180x150 linked ad in the opb.org pop-up player

• Ten-second audio pre-roll

eNews

• 140x140 linked ad to 98,000 subscribers

OPB News app

• 320x50 linked ad

opbmusic app

• 320x50 linked ad

OPB’s Digital Audience at a Glance

Active, Educated and Influential

80% are registered voters

40% are white collar workers

58% own their own home

72% have investments

50% have traveled abroad in the past three years

42% have a college degree or more

0-25K 7%

75-100K18%

25-35K12%

35-50K17%

50-75K20%

100K+26%

18-3435%

35-4418%

55-6419%

65+15%

45-5413%

FEMALE55%

MALE45%

n Income

n Gender

n Age

Visitors come to opb.org seeking TV and

radio schedules, the latest news, educational

activities for children and more. Above all,

well over 470,000 monthly visitors turn to the

site for online information they can trust—

and they’re more likely to do business with

organizations that support OPB.1

(Prepared with Tapscan, Scarborough R1 2016: Mar15-Feb16, A18+ Portland, OR Metro, Newspaper/TV/Cable websites visited in the past 30 days: opb.org)

Digital Sponsor Examples

300x250 linked ad

Research cited: 1Google Analytics, Jan 15 - Dec 15 Average, opb.org, ‘Users’

opb.org

OPB News Mobile app320x50 linked ad

eNews140x140 linked ad

Live Audio Stream180x150 linked ad

180x150 linked ad

opbmusic.org300 x 250 linked ad

OPB’s TV Audience at a Glance

Active, Educated and Influential

93% are registered voters

40% are white collar workers

75% own their own home

76% have investments

43% have traveled abroad in the past two years

39% have a college degree or more

(Prepared with Tapscan, Scarborough R1 2016: Mar15-Feb16, A18+ Portland, OR Metro, KOPB M-S 4a-2a)

18-345%

55-6428%

65+44%

35-448%

45-5415%

50-75K23%

0-25K11%

75-100K18%

25-35K9%

35-50K19%

100K+20%

FEMALE68%

MALE32%

TV

OPB offers an array of high-quality, award-winning PBS and local programming on five stations throughout Oregon.

Loyal viewers tune in weekly for

news, nature, science, history,

drama, children’s shows and other

enriching programming. Viewers

are 38 percent more likely to

watch shows that air on PBS with

their full attention.1

It’s no wonder that OPB TV far

outpaces cable ratings with an

average of more than 42,000

Portland metro-area viewers per

primetime program.2 Sponsor

messages stand out because OPB

includes significantly less non-

programming minutes per hour,

on average, than commercial and

cable TV.3 PBS viewers are more

likely to choose to buy a product or

service from a PBS sponsor.1

n Income

n Gender

n Age

Research cited: 12015 PBS Sponsorship Study: Audience Attitudes and Behaviors Research Data; 2TRAC Media Services, Feb 2016, KOPB, M-Sun 8pm-11pm, Live +7, Portland, OR DMA, Adults 18+. 3Nielsen, October 2015.

Sponsor Options and ExamplesTV Spots may contain:Video Animation Still Images

TV Coverage Map

Prineville

PendletonHoodRiver

The Dalles

Halfway

Baker City

John DayMt. Vernon

Lakeview

Astoria

RockawayBeach

Cloverdale

Elkton

Coos BayMyrtle Point

Port Orford

Gold Beach

RoseburgGlide

PaisleyValley Falls

Burns

Ontario

Richland

Enterprise

Milton-FreewaterArlington

Heppner

Silver Lake

Reedsport

Prairie CityMapleton

Portland

Corvallis

Bend

La Grande

Eugene

Oakridge

Grays River

Florence

Newport

stationstranslators

10-second spot“Pratt and Larson Tile and Stone, designing and producing classic and contemporary handmade ceramic tile. Factory and show-room in Southeast Portland. Pratt and Larson dot com.”

15-second spot“Backyard Bird Shop. A local flock of shops offering products and advice to turn your backyard into a habitat for birds and other wildlife. Connecting people with nature for 22 years. Backyard Bird Shop dot com.”

30-second spot“For Oregon business owners, improved employee productivity and morale, as well as workplace safety, can come from upgraded lighting. In the office, warehouse, or on the sales floor, upgraded lighting can also help businesses use less energy. Energy Trust of Oregon can connect you to contractors, resources and assistance. Information about contractors and how to make your business more energy efficient is at Energy Trust dot org slash my business.”

RA

DIO As one of the

most popular stations in the Portland metro-area,1 OPB Radio reaches more

than 404,000 listeners

each week on 25 stations

and translators throughout

Oregon and southern

Washington.2 An influential

audience turns to OPB for

in-depth, thought-provoking

and enjoyable programming.

In fact, those who consider

OPB to be their favorite

station listen to OPB more

than seven hours per week.3

OPB spots are limited to

12 messages per hour—

significantly less than on

commercial radio—so they

have more impact and are

more likely to influence

buying decisions. In fact,

65 percent of public radio

listeners say they prefer

to do business with public

radio sponsors when price

and quality are equal.4 Even

a 10-second spot can convey

a meaningful message in

the low-key, straightforward

manner appreciated by

OPB’s highly educated,

active audience.

0-25K9% 25-35K

6%

35-50K14%

75-100K17%

50-75K20%

100K +34%

OPB’s Radio Audience at a Glance

Active, Educated and Influential

82% are registered voters

46% are white collar workers

67% own their own home

73% have investments

56% have traveled abroad in the past two years

55% have a college degree or more

18-3423%

55-6421%

35-4418%

65+21%

45-5417%

FEMALE48%

MALE52%

Sponsor Examples (10 seconds each)

“iBridge, helping Oregon companies

organize and understand the information

they have, to compete in the global

economy. iBridge L-L-C dot com.”

“Dick Hannah Dealerships. Creators of

“Strive to Drive”. A high school initiative

encouraging academic achievements.

Dick Hannah dot com.”

(Prepared with Tapscan, Scarborough R1 2016: Mar15-Feb16, A18+ Portland, OR Metro, KOPB-FM)

n Income

n Gender

n Age

BBC World Service

Morning Edition

The TakeawayHere & Now

BBC Newshour

The World

All Things Considered

Marketplace

Fresh Air FRIDAY: City Club of Portland

MONDAY: On the MediaTUESDAY: RevealWEDNESDAY: Literary Arts Archive Proj.THURSDAY: Philosophy TalkFRIDAY: The New Yorker Radio Hour

Think Out Loud (REBROADCAST)

MONDAY: Wait Wait ... Don’t Tell Me!TUESDAY: OPB PresentsWEDNESDAY: The MothTHURSDAY: FreakonomicsFRIDAY: This American Life

BBC World Service

BBC World Service

Weekend Edition

Car Talk

Wait Wait ... Don’t Tell Me!

State of Wonder

This American Life

Live Wire

Weekend All Things Considered

A Prairie Home Companion with Chris Thile

The Moth

BBC World Service

BBC World Service

Weekend Edition

State of Wonder (REBRDCST.)

Freakonomics

TED Radio Hour

Wait Wait...Don’t Tell MeRadioLab

America’s Test Kitchen

Travel with Rick Steves

On Being

BBC World Service

The New Yorker Radio Hr.

Think Out Loud

Sound Opinions

Snap Judgement

Fresh Air Weekend

FRIDAY: Here & Now Science Friday

Playing on Air

The Dinner Party Download

Invisibilia

The Splendid TableWeekend All Things Considered

MONDAY-FRIDAY SATURDAY SUNDAYmid.

3am

4am

5am

9am

10am

11am

Noon

1pm

2pm

3pm

6:30pm

7pm

8pm

9pm

10pm

11pm

mid.

3am

4am

5am

10am

11am

Noon

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

Radio Schedule FM & AM Stations

Radio Coverage Map

Research cited: 1PPM Analysis Tool, Portland, OR Metro, AQH Persons, P6+, M-Sun, 6a-12a, Feb/Mar/Apr 2016 © 2016 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 2Prepared by RRC, US Total, P12+, M-Sun 6am-12am, Fall 2015, Weekly cume, KETP-FM/ KHRV-FM/ KOAB-FM/ KOAC-AM/ KOAC-FM / KOBK-FM / KOBN-FM/ KOPB-AM/ KOPB-AM Stream/ KOPB-FM/ KOPB-FM Stream/ KOTD-FM/ KRBM-FM/ KTMK-FM/ KTVR-FM © 2016 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio; 3PPM Analysis Tool, Feb/Mar/Apr 2016, P6+ P1, Portland, OR Metro, AWTE, KOPB-FM+KOAC-AM © 2016 Nielsen Audio, Inc.; 4Lightspeed Research, NPR Sponsorship Survey, November 2015.

PendletonHoodRiver

The Dalles

Halfway

Baker City

John DayMt. Vernon

Lakeview

Astoria

Paisley

Happy Hollow

Ontario

Richland

Silver Lake

Riley

Portland

Corvallis

Bend

La Grande

Eugene

Nedonna Beach

NewportGleneden Beach

Tillamook Enterprise

stationstranslators

n Income

18-349%

45-5418%

35-447%

55-6431%

65+35%

0-25K 5%

25-35K9%

35-50K18%

50-75K23%

100K+33%

75-100K12%

Stretch your budget. Maximize your impact.

For a modest investment, your

10-second spot will reach

KMHD listeners who appreciate

organizations that support the jazz

and blues they love. Over 124,700

loyal listeners tune in to KMHD

each week.1 With an average income

of $80,000 or more,2 the KMHD

audience has money to spend and

they choose/prefer to buy products

from companies that sponsor

KMHD.3

KMHD’s Radio Audience at a Glance

• 87% are registered voters

• 35% are white collar workers

• 70% own their own home

• 74% have investments

• 52% have traveled abroad in the past two years

• 49% have a college degree or more

MALE52%

FEMALE48%

KM

HD

SPONSOR KMHD

Community-supported

radio station KMHD

has been a staple of the

Portland jazz scene for the

last 25 years, showcasing

the best of jazz and blues.

Licensed to Mt. Hood

Community College in

Gresham and operated by

Oregon Public Broadcasting,

KMHD champions jazz

performances and education

to ensure that this uniquely

American art form continues

to thrive in our region.

(Prepared with Tapscan, Scarborough R1 2016: Mar15-Feb16, A18+ Portland, OR Metro, KMHD-FM)

n Gender

n Age

Digital Sponsor Examples

300x250 linked ad

Radio Coverage Map

Research cited: 1PPM Analysis Tool, Portland, OR Metro, M-Sun 6am-12am, Weekly Cume, Jan/Feb/Mar 2016, KMHD-FM, P6+ © 2016 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 2Prepared with Tapscan, Scarborough R1 2016: Mar15-Feb16, A18+ Portland, OR Metro, KMHD-FM; 3Lightspeed Research, NPR Sponsorship Survey, November 2015.

180x150 linked ad

KMHD Mobile app320x50 linked ad

KMHD.org