MAJU Marketing Research Conference 2014

8/13/2019 MAJU Marketing Research Conference 2014

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Ten Steps to Writing an Effective Abstract

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An abstract is a condensed version of the manuscript, which highlights the major pointscovered, concisely describes its content and scope, and reviews its material inabbreviated form. It is usually the first section read and sets the tone of the paper forthe reviewer. It must be concise and easy to read and must cover the important pointsof the paper.

Many publications have a required style for abstracts; the "Guidelines for Authors"

provided by the publisher will provide specific instructions. Stay within the publisher’sguidelines, or your manuscript might be rejected.

Writing an abstract involves summarizing a whole manuscript and providing as muchnew information as possible. The best way to write an effective abstract is to start with adraft of the complete manuscript and follow these 10 steps:

1. Identify the major objectives and conclusions.2. Identify phrases with keywords in the methods section.3. Identify the major results from the discussion or results section.4. Assemble the above information into a single paragraph.5.

State your hypothesis or method used in the first sentence.6. Omit background information, literature review, and detailed description ofmethods.

7. Remove extra words and phrases.8. Revise the paragraph so that the abstract conveys only the essential

information.9. Check to see if it meets the guidelines of the targeted journal.

10. Give the abstract to a colleague (preferably one who is not familiar with yourwork) and ask him/her whether it makes sense.

Writing an effective abstract will improve the chances of your manuscript beingaccepted, encourage people to read it, and increase its impact.

A number of studies have indicated that a badly written manuscript with poor use ofEnglish, even with good science, has less chance of being accepted and published.



STEPS IN QUANTITATIVE RESEARCH PAPER FOR CONFERENCE

1. Abstract (One Paragraph)

a. About the Nature of Study

b. About the Topic and Scope

c. Methodology of Research

i. Sample Size

ii. Sample Nature

iii. Data Collection Method

iv. Statistical Approach for Analysis

d. Identifying the Keywords

2. Introduction (One Paragraph)

a. What is your topic about?

b. Where does this topic fit into a local, regional, or global scheme?

c. When this topic became important or experienced change in a certain time frame?

d. Who does this topic affect?

3. Background of the Study (Two Paragraphs)

a. Why is this topic important? Why are you interested in researching this topic?b. How do aspects of this topic affect one another? How does this topic affect you and

others?

4. Problem Statement (3 Lines Statement)

a. I am learning about…

b. Because I want to find out …

c. In order to understand …

5. Literature Review (Secondary Data Collection) (20 Paragraphs)

a. From Publ ished Research Papers (Atleast 15 Papers)

b. From Publ ished Newspapers Articles

6. Conceptual Frameworka. Identification of Variables (Flow Chart: Dependent Variable – DV & Independent

Variable-IDV)

b. Development of Hypothesis (Impact of DV on IDV / Correlation between 2 IDV)

7. Research Methodology (Primary Data Collection) (2 Paragraphs)

a. Sample Identification

b. Development of Questionnaire (Like Likert Scale)

c. Fill ing of Questionnaire

8. Data Analysis (With the Use of “SPSS” / Statistical Application) (SPSS Generated Table based

Analysis)

a. Linear Regression for Impact / Effect / Influenceb. Correlation Analysis for Intensity of Variable’s Dependency

9. Discussion (10 Paragraphs)

a. With reference to Literature Review

b. With reference to SPSS based Data Analysis

10. Conclusion & Recommendation

11. References

Prepared by

Kamran Jawaid

Business Faculty, Mohammad Ali Jinnah University



STEPS IN QUALITATIVE RESEARCH PAPER FOR

CONFERENCE

1. Abstract (One Paragraph)

a. About the Nature of Studyb. About the Topic and Scope

c. Methodology of Research

i. Sample Nature

ii. Data Collection Method

iii. Data Analysis

d. Identifying the Keywords

2. Introduction (One Paragraph)

a. What is your topic about?

b. Where does this topic fit into a local, regional, or global scheme?

c. When this topic became important or experienced change in a certain time

frame?

d. Who does this topic affect?

3. Background of the Study (Two Paragraphs)

a. Why is this topic important? Why are you interested in researching this topic?

b. How do aspects of this topic affect one another? How does this topic affect you

and others?

4. Problem Statement (3 Lines Statement)

a. I am learning about …

b. Because I want to find out …

c. In order to understand …

5. Literature Review (Secondary Data Collection) (20 Paragraphs)a. From Published Research Papers (Atleast 15 Papers)

b. From Published Newspapers Articles

6. Argument Statement (One Line Statement)

a. With Reference to Literature Review

7. Expert Opinion / Observational Study (Primary Data Collection) (10

Paragraphs)

a. With Open Ended Questionnaire

b. By Atleast 10 Experts

8. Discussion and Analysis (10 Paragraphs)

a. Referencing of Literature Review

b. Referencing of Expert Opinion

9. Conclusion & Recommendation

10. References

Prepared by

Kamran JawaidBusiness Faculty



Mohammad Ali Jinnah University

MAJU Marketing Research Conference 2014

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