Majority World Report 2015
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Transcript of Majority World Report 2015
![Page 2: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/2.jpg)
Newsflash: Internet just keeps getting bigger
![Page 3: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/3.jpg)
China + India = already 32% of global Internet with lots of room to grow
49% coverage
24% coverage
![Page 4: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/4.jpg)
US + Europe = only 14% of global audience with very little growth
84% coverage
85% coverage
![Page 5: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/5.jpg)
“We” are already less than "the <20%"
![Page 6: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/6.jpg)
UK & France already smaller than Nigeria
![Page 7: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/7.jpg)
Still we assume we have a global perspective
“What % of Internet usage is desktop, mobile, tablet or console”
![Page 8: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/8.jpg)
And some of the smartest people in our world believe mobile is the future
![Page 9: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/9.jpg)
But in the Majority World mobile is already the present
![Page 10: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/10.jpg)
With Middle East & Africa growing the most
![Page 11: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/11.jpg)
When our kids are parents, Africa will be 25% of population
![Page 12: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/12.jpg)
The future is happening in Nigeria, India & South Africa
![Page 13: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/13.jpg)
Maybe these guys are onto something?
![Page 14: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/14.jpg)
We’ve seen this movie before…
![Page 15: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/15.jpg)
Smart money pouring back into Asia
![Page 16: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/16.jpg)
Looking to repeat the epic tales of when
new means of transport and trade
create huge new economic empires and
mass movements
![Page 17: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/17.jpg)
Except this time the empires have new materials
Messaging Blockchain
Peer-to-peer connections Distributed Trust
![Page 18: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/18.jpg)
And of course mobiles
![Page 19: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/19.jpg)
We are officially now living in the majority world
Robert MacFarlane: The Majority World – Calcutta Railway Station - 1969
![Page 20: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/20.jpg)
1.5bn Facebook MAUs serve as proxy for this humanity
![Page 21: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/21.jpg)
This world is online, but facing serious employment issues
![Page 22: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/22.jpg)
230m people already are live outside their home countries
![Page 23: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/23.jpg)
To what extent, if at all, do you feel that today’s youth will have had a better or worse life than their parents generations or will it be the same?
Trying to find a better life for their families
Ipsos Mori Global Trends 2014
![Page 24: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/24.jpg)
Often going to places with extremely high youth unemployed
![Page 25: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/25.jpg)
Where even those in work have less collective representation than ever before
![Page 26: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/26.jpg)
Their Governments are in debt and find it hard to invest in public services
![Page 27: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/27.jpg)
Yet tech giants have enormous balance sheets
![Page 28: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/28.jpg)
And the financial markets have created >100 new Unicorns
![Page 29: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/29.jpg)
There are now 121m Zebras on Facebook “interested in Entrepreneurship”
+119% y/y
![Page 30: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/30.jpg)
Some cities are becoming centers of entrepreneurial gospel
Zebras as % of city population
![Page 31: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/31.jpg)
Stanford is like the Vatican for Zebras
Zebras in top 5 unicorn universities
![Page 32: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/32.jpg)
![Page 33: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/33.jpg)
Are we living in a fairy tale?
![Page 34: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/34.jpg)
Or just a new strange world of Zebras and Unicorns
![Page 35: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/35.jpg)
Propelling the value of tech way beyond any sectors other than energy & financial
$650bn $483bn
$200bn
$422bn
$287bn $280bn
![Page 36: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/36.jpg)
These companies and their millennial workforce are defining our new reality
![Page 37: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/37.jpg)
This is a generation on the move
Work Leisure
![Page 38: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/38.jpg)
Less focused on owning major assets
Own Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
![Page 39: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/39.jpg)
Creating massive new opportunitiesOwn Lease Rent Borrow Swap Donated
House
Transport
Food
Energy
Phone
Computer
Clothes
TV & Radio
Newspaper & Books
![Page 40: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/40.jpg)
So who should we be backing?
![Page 41: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/41.jpg)
Cities Companies Universities
1976
1690
1830
3,146 837
Companies >200 yrs old
1821
1885
1096
1088
Athens1400 BC
1776
Lisbon1200 BC
Malaga8th Century BC
Rome753 BC
Marseille600 BC
London43 AD
![Page 42: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/42.jpg)
Europe has too many elephants
![Page 43: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/43.jpg)
But we also have countries where the number of Zebras are growing fastest
![Page 44: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/44.jpg)
Unicorns are having rare economic and social impact
![Page 45: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/45.jpg)
Mobile Messaging Marketplaces
![Page 46: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/46.jpg)
Money
![Page 47: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/47.jpg)
These unicorns are creating income for millions of freelance Zebras
Drivers Delivery
$50-100k per year
![Page 48: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/48.jpg)
Creating marketplaces for 10s of millions of services Zebras
>$100k per year
Hospitality
Catering
Software
Data
Design
Future:• Teaching• Healthcare & Wellness• Supervisory Care & Security
Events
![Page 49: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/49.jpg)
As well as 10s of millions of Creative Zebras
>$1m per year
Products
Photographers
DJs & Musicians
Film-makers & Animators
Writers
![Page 50: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/50.jpg)
Until Europe can create $50bn unicorns, it needs to be the best place for Zebras
![Page 51: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/51.jpg)
Our kids will be living in a different world
![Page 52: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/52.jpg)
What do we really know about India & China?
![Page 53: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/53.jpg)
So let’s not be afraid of the dark
![Page 54: Majority World Report 2015](https://reader035.fdocuments.in/reader035/viewer/2022070513/5882c0b71a28abb2478b5ebd/html5/thumbnails/54.jpg)
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@cape♯majorityworld