Major Projcet :

“Subliminal Usage”

Major project with supporting project reportM-Level Design Critical Practice

Major Project

Presentation

The Report must be designed. It must also be a professionally and creatively produced and presented piece of work. You will lose marks for sloppy presentation. The Report is an integral part of your project and should show the same degree of rigour. The exact presentation with regard to size, shape, typeface etc. is up to you but it must be legible, grammatically correct and referenced accurately. You must submit two copies that are identical.

Examples of Student Work. Mike has examples of student reports.

Examples of designers writing can be seen at the following site.

http://www.writing-pad.ac.uk

materials and documents from the show after the exam presentation.

Make sure you understand the assessment criteria!

They are each of the following list;a) Project Coherenceb) Researchc) Processd) Outcomee) Articulation of Projectf) Student Application and Management of Project

Refer to your handbook on learn.gold for more details.

The Project Report

The Project Report presents the contextual framework of your defined area and proposal/s. Practice orientated research is also presented in the report. The Project Report should develop alongside your project/s. The report is a personal piece of work and so may be written in the first-person.

The following provides a suggestion about the contents of the Project Report:

The abstract (a paragraph that sets out the overall aims and objectives of the piece in about 300 words) should clearly describe the nature of the project. It should enable a reader to be immediately informed about the significance of your work. You might also indicate key words or concepts (4 to 6) after the abstract.

The main body of the text could cover the following sets of concerns:

1) The contextual framing of the project. You need to give the details of your research, both theoretical (eg. reading) and empirical (fact-finding and recording what you did). The weighting between the theoretical and empirical elements, however, will differ from individual to individual. There are no hard and fast rules but you do need to show how the research relates to your project. Does your project extend an area of established theoretical speculation? Have your empirical studies led you to reframe the project in light of your and other people’s experiences?

NB it is up to you to decide on the major concerns and their relative importance for your project.

2) The Project Report should include a section that reflects on your work and discusses the social and cultural implications of your project. For example, in what way might your design affect people’s everyday experiences, activities, material surroundings etc? In what way might your design influence the immediate or distant future? The emphasis placed on

3) The Project Report should include a section outlining technical investigation, and experimentation.

Supporting material

The Project Report should present supporting material for your design, e.g: sketches that illustrate points made in the text; materials investigation; technical information; etc. However, you should show an ability to be selective and concise.

Project Report Structure

The Project Report should be 5,000 words in length.

Your report must include the areas of interest detailed above. However, there is no single way to structure the report. You may choose to follow a discrete topic structure or to let themes run together. You may choose to integrate supporting material through the text or attach it as appendices.

Designing your Project. 60project/30reportIn the remaining four and half months of the programme you will engage in a self-initiated project of some weight; evolving your own practice and producing new and meaningful work. You will be expected to produce work, which is appropriately contextualised in both underlying programme, basically what your work talks about and the discourses it engages and advances, as well as how you have contextualised your work, for instance where and how it is read/understood, used, consumed and produced. What relevance does your work have to your user and society? You need to resolve these concerns through the activity of designing your ideas into the world as new things (2d,3d,4d, physical or virtual, object or service) . Your work must be produced to high standard worthy of exhibition.

You should have participated in a workshop last term to aid the formulation of your project. We will continue to conduct workshops/seminars in the coming weeks to assist you with your brief. The major project has a practice outcome, which is defined through your chosen project brief, which must be submitted and agreed by your tutor by (Tuesday 11th May 5pm). The complete project will be supported by a project report of approximately 5000 words. See notes at the end of this document that discusses what a project report is. This major project will vary greatly from student to student, encompassing the wide range of design disciplines, but will reflect the core focus of the programme, whilst being resonant with contemporary design discourses.

You should aim to meet with your tutor about once every two weeks. It is really important that you make the best use of the tutorial process.

Try to build a major project from of your strengths, interests and career trajectory. Think how you would like to be received in the exhibition in September or how your practice takes on a particular direction. Think about whom you might want to invite to your show to see your work.

The work will be assessed in the exhibition space, and communicated by you in person through a verbal presentation supported by your complete project and documentation, including process work and your report. You can remove supporting

Détournement, translates liter-ally from the French as “turning around”, a diversion, re-routing, high-jacking, corrup-tion, misappropriation, or take-over, and was used by the Situationists in particular to describe that type of creative practice or intervention that an artist uses when they re-use an already existing aesthetic form, object, building, image, or idea in a way that contradicts, perverts, or critically re-contexualises its original meaning. In this capacity – especially for the Situationists and those other critical theorists like Lefe-vbre who adopted its usage at the time – it was enormously influenced by both the ten-ets of Surrealism and Dadaism and what Bertolt Brecht – translating the Russian Formalists concept of “Verfremdungsef-fekt” – described as “defamiliarization”, “estrangement”, “distantiation”, “aliena-tion”, or “distancing” - a concept that is very similar to Mikhail Bakhtin’s notion of the carnivalesque that was derived from it and which for Brecht had a very specific socio-political significance.

It is thus also very similar to our concept of satirical parody or irony that has ended up having an enormously important influ-ence on much of our more recent contempo-rary or “postmodern art”, but unlike much of this work it tended to use fairly direct or authentic representations of the material it re-presents.

1. Point of critical practice : What is my critical practice for

Use and misuse is not something that we can find a cure-all for“Sumbliminal usage” provides us with an alternative way of thinking about how people use things. People face choices everyday about how these things that they use confront them with a variety familiar of differ-ent, unfamiliar expected or unexpected, safe or dangerous choices expectations or results. This is a funda-mental part of our being-in-the-world as human beings and how we “in-habit” it.

mis·use n.Improper, unlawful, or incorrect use; misapplica-tion.tr.v. mis·used, mis·us·ing, mis·us·es 1. To use incorrectly.2. To mistreat or abuse. See Synonyms at abuse.The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

Pasted from <http://www.thefreedictionary.com/misusing>

use v. used, us·ing, us·es v.tr.1. To put into service or apply for a purpose; em-ploy.2. To avail oneself of; practice: use caution.3. To conduct oneself toward; treat or handle: “the peace offering of a man who once used you unkind-ly” (Laurence Sterne).4. To seek or achieve an end by means of; exploit: used their highly placed friends to gain access to the president; felt he was being used by seekers of favor.5. To take or consume; partake of: She rarely used alcohol.

Miswearing

Misusing

Misunderstanding

Mistaking

Miscommunicating

Mistaking

2.Mapping the Critical Practice Terrain - working out where to act

3. Critical Practice in different contexts - Academic discipline or Professional Practice

Next?

5.Type of research forms and positions;

4.Deploying appropriate research methods

Under construction

6.Processes of your design practice

7.Representation

Under construction