Major New Programming Initiatives, Incredible Momentum On Digital Platforms

April 2009

0

20

40

60

80

100%

Format

Unknown

Other

Adult ContemporaryVariety

TalkOldiesGospel

CountryPublic Radio

Country

Spanish

ChristianContemporary

Religious

266

Owner

N/A

Other

RadioactiveNorthwestern College

Horizon Christian FellowshipEducational Media Foundation

College Creek Media

266

State

Other

WIVASDORTNSCNVMAIDIAWYWAUTILHIARNCMSGACOLAALMN

CA

TX

266

Type

N/ALow Power FM Station

Non-commercialFM Station

FM Station

FM Translator

AM Station

266

Source: FCC, Radio-locator.com

Breakdown of 266 radio stations by format, owner, location and type(data as of 2/17/09)

A brutal situation for radio: 266 stations go dark since Q407

2009 will continue to be difficult… ad forecasts still bearish

Note: Totals represent nominal valuesSource: Kagan, Credit Suisse: Entertainment industry 10/27/08

Low analyst

Midanalyst

Optimistic analyst

’08 level

Forecasts

Indexed total advertising spend 2005 through 2012F(2005 = 100)

Clear Channel Radio is

taking responsibility for

the health and successof our company.

New investments in driving our AM/FM audience

Significant expansion of our commitment to local communities

• New and expanded public-service partnerships– Local and national commitments

• Expanded public-service announcements (PSAs)– MINIMUM OF twelve times a day, throughout all dayparts– Will invite local community leaders and members to contribute

• Improving to local public affairs programming– Improving weekly public affairs shows– New, VARIED LENGTH segments, from :05 to 5 minutes in length

• Local Advisory Boards in every market, nationwide– Builds on highly successful five-year program

• 24/7 access for local authorities to local station management– A sophisticated system that connects officials to local management

Empowering local program directors … and local talent

New Premium Choice program identifies radio’s highest-performing content across music genres and on-air talent

► The imperative: increase audience size across all day parts• Local PDs have total choice and flexibility to choose day part(s), specific

talent in any combination … or not at all

► Local on-air talent can now be rewarded for extraordinary success• Premium Choice will build the careers of lesser-known talent that

consistently outperform their peers• A key element: CCR’s proprietary performance-analysis tool

► PPM ratings give new insight into top-performing music content• Music content will be available by day part or format

New opportunities for local, emerging, unsigned artists

Important new opportunities for new, local andunsigned music artists

• AM/FM programs showcasing new/emerging artists – In 2008, aired more than 2800 hours!– More programming on formatted stations where these shows make the

most sense

• Expanding NEW! artist on-demand program to mobile broadcasts– More than 15,000 emerging, local and unsigned artists have already

been promoted to millions of listeners– Currently available via hundreds of local-station Web sites

The highest level of community commitment ever…

from Clear Channel Radio or anyone elsein the industry!

Adding proven programming to the right stations lifts ratings!

Steve Harvey has improved ratings everywhere he’s been picked up

On Air With Ryan Seacrest increased AQH share in San Francisco by 86% and in Denver by 46%!

Ratings Book Prior to Seacrest

Ratings Book Immediately after

New investments in driving our digital audience

► New online and mobile stations!

Some focused on music genres …• Country road• Soft rock

… and some on personalities!• Kid Kradick• Lex & Terry

► A growing stable of innovative channels• erockster, Pride, Smooth Jazz, slow

jamz, etc.• AT40 (Ryan Seacrest), Elvis Duran,

JohnJay and Rich

► Also on tap…• Traffic-on-Demand expanding to 10

markets• NEW! solely focused on developing and

unsigned talent

An incredible iheartradio debut on Blackberry App World

► iheartradio is the #2 most down-loaded app in BlackBerry App World• More than 257,750 downloads

to date!

► Engagement is outstanding• Users average 73 minutes of listening per

week

► The #1 radio application• More users than either Slacker or Pandora!

► Clear Channel is the top media brand in BlackBerry App World• Ahead of CBS, Viacom, AOL, Yahoo!, New

York Times, MySpace and facebook

Update: iPhone engagement is through the roof!

► 1 million downloads in just20 weeks!• Averaging 50,000 downloads per

week

► Weekly unique users up 43%• #3 music app!

• A top 100 free iPhone app(out of more than 25,000!)

► Sustained engagement• iheartradio listening on the iPhone

is growing 13% per week• Averaging 189,000 sustained

users per week!(as of week ended April 4th)

iheartradio listening growing13% per week!

(total minutes)

Total TSL (in minutes)

Source: Arbitron, Ando Media

Online Audience as % of Total Audience

14.6%

12.5%

12.4%10.7%

9.6%

8.6%

7.1%

(AQH)

Online, mobile efforts are increasing total unique Clear Channel Radio audience by up to 15%

Major New Programming Initiatives, Incredible Momentum On Digital Platforms

April 2009