Major ICT Business Management” - Syllabus

TELECOM ECOLE DE MANAGEMENT

Major

ICT Business Management” - Syllabus

Last update, February 2016

2

FALL SEMESTER

STUDENTS MUST CHOOSE THEIR COURSES AMONG THE CHART BELOW.

Major: ICT Business Management

Page Class code Class title ECTS

credits

Contact

hours Observation

3 ICT 5801 Policy and Regulation of ICT in Europe 2 21

4 ICT 5802 Platforms and Digital Ecosystems 1,5 21

5 ICT 5803 Mobile Telecommunications Business Simulation (Simobiz)

2,5 30

7 MKT 5801 Market Research and Intelligence 2,5 30

8 QUA 5801 Data Analysis 2 21

10 STR 5801 Business Modelling and ICT 1,5 18

13 TEL 5801 Global Telecomunications Strategies 4 30

14 MKT 7501 Advanced B2B Marketing in Telecommunications

2 21

16 MKT 7503 Innovation Project Management and Marketing

2 21

MK 7505 Current Issues 2,5 30

Project

- PRO 7501 Workshops and project presentation 1 18

- PRO 7502 Project Work 6,5

Total maximum 30 261

3

ICT 5801 – Policy and Regulation of ICT in Europe

Program Manager:

VIALLE Pierre ([email protected]; 4793; E415)

Learning objectives:

- understand the European Framework for electronic communications - understand the functioning of European Institutions - explain the fundamental objectives of the European Policy - understand the main evolution of the Framework - Identify the reasons underlying these evolutions - evaluate the efficiency and the coherence of the system - identify the current policy issues and the reasons for future evolutions of the framework

Learning goals:

microeconomics, industrial organization

Expectations:

Be prepared to take on responsibilities at an international level in the field of digital economy

Pedagogical methods:

The course will alternate lectures, examples and discussions. Discussions will be based on students’ team work on particular issues.

Grading Policy:

– Final exam (50%) –Team Work (50%)

4

ICT 5802 – Platforms and Digital Ecosystems

Program Manager:



- understand the concept of platforms - explain platform opportunities and creation - identify platforms - identify the main issue related to platforms strategy - analyse platform strategy - evaluate platform opportunity on a market - understand the concept of business ecosystem - explain and identify digital ecosystem

Expectations:

Be able to apply this knowledge and to reason beyond the classical theoretical models Be prepared to take on responsibilities at an international level in the field of digital economy


The course will alternate lectures, examples and discussions. Discussions will be based on students’ team presentation of cases.

Grading Policy:

– Final exam (50%) –Team Work (50%)

5

ICT 5803 – Mobile Telecommunications Business Simulation (SIMOBIZ)

Program Manager:

VIALE Pierre ([email protected]; 4793; E415)

Learning goals:

-Integrate the various aspects of management (technical, financial, HR, marketing, etc.) -Discuss the impact of the introduction of new technologies in a trial and error process that allows for multiple options -Obtain a first-hand experience of decision making in key situations: bidding for a license, negotiating interconnection and MVNO agreements.

Expectations:

Be prepared to take on responsibilities at an international level in the field of digital economy Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Capacity to plan, organize, lead and collaborate within working groups


Decision-making of competitive teams in a simulation, presentations

Grading Policy:

Business performance of team measured by business indicators

6

MKT 5801 – Marketing Research and Intelligence

Program Manager:


Introduction to the course:

To understand the concepts and methodologies used for marketing research. At the end of this course, students will be able to identify opportunities for marketing research and use the appropriate tools and methodology. They will be able to conduct any type of research and present findings to a company.

Learning goals:

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills

Expectations:

Bases du Marketing et des statistiques


Lectures, case studies, student research project, presentations.

Grading Policy:

Class participation: 10% Quiz: 40% Project presentation: 50%

7

QUA 5801 – Data Analysis

Program Manager:


Learning goals:

- Preparing plan of data analysis - Use of data analysis techniques - Report preparation and presentation

Expectations:



Course, use of a data analysis software in computer classroom (SAS Enterprise Guide, SAS Enterprise Miner), student’s research and presentations

Grading Policy:

Project work: 100%

8

STR 5801 – Business Modelling and ICT

Program Manager:


Learning goals:

-Define the various dimensions of business models and their interaction -Examine the main parameters of successful business models -Design business cases and models -Learn from successful business models in various contexts -Appraise successful strategies

Expectations:


Be able to generate new ideas, steer innovation and management change in a competitive environment

Pedagogical methods: Course, case studies, student’s presentations

Grading Policy:

Design of business model and services (applications)

9

TEL 5801 – Global Telecommunications Strategies

Program Manager:


Learning goals:

-Define the globalisation of the telecommunications industry -Explain the main drivers and impacts of the globalisation of the telecommunications industry -Apply relevant analytical framework for globalisation issues -Differentiate between strategic profiles -Appraise successful strategies


Be prepared to take on responsibilities at an international level in the field of digital economy Be able to generate new ideas, steer innovation and management change in a competitive environment


Course, case studies, student’s presentations

Grading Policy

Case studies Contradictory presentations and debates knowledge tests

10

MKT 7501 – Advanced B2B Marketing in Telecommunications

Program Manager:


Learning goals:

-Define the specificities of BtoB marketing -Examine the implications for management and marketing -Analyse the nature and effects of relationships and networks -Apply BtoB marketing in the context of ICT industry


-Acquire in-depth knowledge in a specific area of study integrating technology and management -Be apple to apply this knowledge and to reason beyond the classical theoretical model -Be prepared to take on responsibilities at an international level in the field of digital economy


Course, case studies, student’s presentations

Grading Policy:

Personal work, teamwork, test

11

MKT 75013– Innovation Project Management and Marketing

Program Manager:



-Define the process starting from innovation and leading to the launch of products and services -Indentify the key success factors of such processes -Examine the interplay between the various functions involved -Assess new product projects and portfolios -Design business cases and plans -Design launch strategies and tactics

Expectations:

Be prepared to take on responsibilities at an international level in the field of digital economy

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Be able to generate new ideas, steer innovation and management change in a competitive environment


Course, case studies, student’s presentations Grading Policy: Participation in class: 20% Case studies: 80%

12

MKT 7505 –Current Issues

Program Manager:



- Students will learn the latest industry and market trends

Expectations:

Be prepared to take on responsibilities at an international level in the field of digital economy Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills


Presentations by specialists Presentations by students

Grading Policy:

Presentations by students (one individual, one by team)

13

PRO 7501 –Workshops and Project Presentation

Program Manager:


Learning Objectives:

-Define research questions -Design research approaches -Write research report -Present research findings

Expectations:

Be able to apply this knowledge and to reason beyond the classical theoretical models Be able to generate new ideas, steer innovation and management change in a competitive environment


Short methodological presentations Discussions over current project work Students' presentations

Grading Policy:

Participation

14

PRO 7502 –Project Work

Program Manager:


Learning Objectives:

-Define research questions -Design research approaches -Write research report -Present research findings

Expectations:

Be able to apply this knowledge and to reason beyond the classical theoretical models Be able to generate new ideas, steer innovation and management change in a competitive environment


Personal work. Notice: this project work is backed by a workshop

Grading Policy :

Report: 70% Presentation: 30%

Major ICT Business Management” - Syllabus

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Transcript of Major ICT Business Management” - Syllabus