Majestic Research Services and Solutions Ltd. · MRSS India offers a broad suite of customized...
Transcript of Majestic Research Services and Solutions Ltd. · MRSS India offers a broad suite of customized...
Disclaimer
This document contains certain forward-looking statements based on current expectation of MRSSIndia. Actual results may vary
significantly from the forward-looking statements in this document due to various risks and uncertainties. These risks and
uncertainties include the effect of economic and political conditions in India, and outside India, new regulations and government
policies that might impact the business of MRSSIndia, the general state of the Indian economy and the management’s ability to
implement the company’s strategy. MRSSIndia doesn’t undertake any obligation to update these forward-looking statements.
This document does not constitute an offer or recommendation to buy or sell any securities of MRSSIndia or any of its subsidiaries
or associate companies. This documental so doesn’t constitute an offer or recommendation to buy or sell any financial products
offered by MRSSIndia .
Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters
pertinent to investment in the Company.
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Content
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MRSS Introduction
Business overview
Industry Trends
Techniques We Use
Our Clients
Our Promoters & Executive Board
Financial Highlights
The Road Ahead
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39Awards and Ratings9
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Brief Introduction
• MRSS INDIA: largest independent Market Research Agency in India
• Offering includes a wide range of Qualitative and Quantitative Research Services nationally and internationally.
• Expertise in communities. mobile and online panels for quicker and richer contact with consumers.
• MRSS is a part of Majestic MRSS
• Relying exhaustively on usage of technology for data acquisition thereby ensuring reliability, external validity as also
faster turnaround time.
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Importance of Market Research
Audiences are
increasingly screen,
platform and
device agnostic
Consumers are buying
in new ways, across new
channels
Clients’ information
and insights needs
are increasing
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Business overview
Business model
MRSS India has a robust business model with defined workflows to ensure a timely and efficient delivery of Services.
BusinessDevelopment
Presentation/Proposal
ProjectexecutionRFQ
MRSS India generatesnew clients by a variety ofmethods including:
The pre-engagement
process begins with
MRSS India receiving
a Request For
Quotation (RFQ) from
potential customers.
MRSS India prepares apresentation/proposal consisting of:
Once the mandate is won, the
experienced qualitative and/or
quantitative teams in the
respective geographies will run
the project.
deliverables
on completion
The Company usually
approaches larger
international corporates.
The engagement success is usually
dependent on the quality of the
proposal, price, relationship with client
and the track record of the firm.
Source: Management disclosures
50% payment upfront
Remaining
50% paymentProject Costing Study duration
Targeted pitching to short listed
potential clients
Regular participation in
events
Reduction in credit risk
Design & methodology of
study
StudyWord of mouth
Its brand name in the market
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Business overview
Overview of service offerings
Comprehensive suite of end to end service offerings
MRSS India offers a broad suite of customized solutions that cater to business at various stages of product development or launch. The Company focuses on market research,advertising research, brand research and consumer research, but also offers an array of other research services to assist companies in developing more successful products andstronger brands. From pre-production market sizing to post-product launch monitoring, MRSS India has the appropriate resources and regional expertise to provide tailored solutions forits clients.
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New Product
Development &
Testing
Mobile & Real-Time DataAnalytics
Sensory &Ideation
BrandCommunications
Tracking &Monitoring
Market Scoping
Pre-product
development stage Product development & optimizationAdvertising & product
positioning Post-product launch monitoring
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Consumer3D
Consumption
landscaping
Usage &
attitude studies
Sensory
Consumer
Conjoint analysis
Volumetrics
Sensory Lab
Emotion measurement
studies
Perception analyser
Advt. Effectiveness
Brand health tracking
Mystery shopping
Eye tracking
Wakoopa(Path to Purchase)
Curious Mobile Analytics
Brand communications
Sensory & Ideation
Market scoping
Source: Management disclosures
Tracking & Monitoring
Mobile & real-time data analytics
New product development & testing
End-to-end service
offerings
Wide array of research
methods
Specifically tailored
solutions
Quantitative and QualitativeOutputs
Value to clientsServices offered
Broad suite of end-to-end research service offerings
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Post-product launch monitoring
Advertising & product positioning
Product development &optimization
Pre-product development stage
Industry Trends
34,544
39,466 39,660
43,285 43,864
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2010 2011 2012 2013 2014
Global Market Research Turnover (Us$m)
North America, 43%
Europe, 37%
Asia Pacific, 14%
Latin America, 4%
Africa, 1%
Middle East, 1%
Global Market research Turnover 2014
North America Europe Asia Pacific
Latin America Africa Middle East
US$ 43,864 Million
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Asia Pacific is one of the most optimistic regions
0.30%
-0.90%
1.70%
-0.30%
2.60%
9.10%
0.10%
-2.00%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
NorthAmerica
Europe AsiaPacific
LatinAmerica
Africa MiddleEast
World
Net Growth Rates (Adjusted for Inflation)
170
249
263 252
267
-
50
100
150
200
250
300
2010 2011 2012 2013 2014
India Market Research Turnover (US$m)
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India Ranked 17th as Per Market Size
5%
11%
19%
14%
16%
0%
5%
10%
15%
20%
25%
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
India USA U.K. Germany France
MR as % of Advertisement spend
Ad Spend Market Research MR as a % of Ad spend
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India Ranked 17th as Per Market Size
Manufacturing, 47%
B2B, 4%Wholesale and Retail, 10%
Financial Services, 2%
Utilities, 1%
Telecommunications, 6%
Public Sector, 6%
Media, 5%
Advt. Agencies, 1%
Research Insti., 18%
Spend By Client Type (%)
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India Ranked 17th as Per Market Size
Consumer Non-Durables
83%
Consumer Durables4%
Pharma2%
Automotive11%
Breakdown of Manufacturing clients (%)
Consumer Non-Durables Consumer Durables Pharma Automotive Other Manufacturing
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Quantitative Techniques
Face to Face Interview Online Survey Perception Analyser
CATI & CAPI
SMS Based Survey Eye Tracker
Neuroscience Digital Behaviour Tracking Communities Sensorial MR
Social Media ListeningFacial Recognition
Indoor Audience Management
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Qualitative Techniques
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02
03
04
05 06
07
08
09
10Focus Group Discussions
Extended Creativity Groups
Conflict Groups
In-Home Interviews
In Store Interviews
Ethnographic Approaches
Dyad/Triad
Exit Interviews
Gang Surveys
Online Focus Groups
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Our Promoters & Executive Board
A dynamic personality from the field of Market Research. Professional experience in Procter & Gamble India Ltd, MRAS,Dun & Bradstreet. Last role with AC Nielsen where he spent over a decade, and left as MD South Asia and GreaterChina 2007-08. An alumnus of Jamnalal Bajaj Institute of Management Studies. Has worked as a partner with MRASBurke, Smart Spaces. A member of Market Research Society, London, Managing Committee at MRSI, the BrandProtection Committee at FICCI
Sarang Panchal Managing Director
A visionary and entrepreneur working in the field of Market Research from the last 20 years with a mission to excel in theIndustry with trust and confidence. Co-founder of Majestic Group, Asia’s Largest Independent Full Service MarketResearch Firm. Extremely good understanding of global markets - Extensive interactions with the US from the east tothe west coast. International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative ResearchConsultants Association). Associations with ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, ePHMRA, AQR
Raj Sharma Chairman & CFO
Executive Director of Majestic Group with exceptional experience in the field of marketing with fortune 500 companies
Juris Doctor (JD) from Duke Law School BA in Economics from UCLA. Close relationships with several FTSE 100 and
Fortune 500 companies. Has close relationships with some of the largest Market research firms in the world including
various arms of The WPP group, The VNU group and The Omnicom Group
Sandeep Bhatia Executive Director
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Our Team
Mr. Rajesh Kumar (Head of Public Sector Practise)
Rajesh has a Market Research career spanning 36 years, spent in reputed organizations like L&T, Voltas & Tata
Motors. Joined Tata Motors in 1986 and was responsible for setting up Market Research Department from scratch. He
has conducted surveys on Need-based segmentation of SUV & MUV markets, and on forecasting relative shares of
cars operating on different fuels for different fuel prices.
Mr. Chandramauli Guin (Head Government Practice)
Chandramouli Guin has 20 years of rich experience in market research & business advisory services across industry,
trade & development sectors in India for leading private enterprises, government and international funding agencies.
His core competency lies in Skill Development, Textile, Agriculture and allied industries, Automobiles, Infrastructure,
Oil and Gas, Power, Chemicals and Petro Chemicals, Consumer Durables, Environmental Science, Food Processing
FMCG (limited), Pharmaceuticals, Housing and Real Estate, Travel & Tourism industry etc.
Dr. Manish Ganvir (Vice President - Insight sciences)
Dr. Manish has 13 years of rich experience in areas of market research and consumer insights. His experience spans
both qualitative and quantitative researches in sectors such as Auto, FMCG, Insurance, Media, OTC and Pharma. He
has expertise in marketing / advertising campaigns, NPD, media buying and activation. He also has training in
sensory evaluation and has managed evaluation and expert sensory panels.
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Our Team
Jyoti Katke (Head – Client Servicing)
Jyoti comes with a wealth of research and leadership experience across sectors. Jyoti has over 14 years of research
experience across sectors working with Market Research companies like Nielsen and Market Probe.Her range of
experience includes handling research projects for industry segments such as BFSI, Auto, Agri, Chemicals and
petrochemicals, Engineering, Pharma, Paper and packaging, Textile and several other service industries and
successful handling of 200+ clients in a span of 15 years. Jyoti 's main activities are to utilize her project management
skills from a large variety of research methodologies to manage one of MRSS India’s customized research teams, to
build value added research services for MRSS India’s current and potential clients.
Satish Belani (Measurement Science Guru)
Satish has over 25 years of work experience in Market Research Analytics, multivariate & Conjoint analysis. He was
the Director Operations, South Asia at Nielsen and responsible for all Data analysis delivery, training, recruitment and
helping client service in project design and management. He is a IBM certified SPSS Modeler (A Data Mining
Software) Professional. A member on MRSI panel to develop new SEC system. In Nielsen he won Global Excellence
Award for Pricing Research on Reverse BPTO (Brand Price Trade Off).Satish has a degree in M. Phil & specialization
in Laser Physics from Mumbai University and research at BARC. He has also completed a certificate course in Data
Analysis for Marketing Decisions from IIM (A).
Iftekhar Shaikh (Senior Research Manager)
Iftekhar has 9+ years experience in the core market research with successful track record of delivering best research
solutions to Indian and MNC clients.Expertise in B2C, B2B & Agri Research Analysis, Consulting, Relationship
Management and business development.Main areas of focus being projects related to Brand Awareness, , Market
analysis, Opportunity assessment, Customer satisfaction studies, Consumer U&A, Customer segmentation,,
Competitive intelligence and Strategy formulation.Prior to joining MRSS India, Iftekhar has worked with leading
companies like Nielsen and Market Probe.
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Our Team
Meghna Mathur (Project Head)
Meghna has over 12 years of work experience in IT, Media research and Planning. Her expertise spans across IT
Programming and consulting, Media research and campaign planning. She has worked extensively on TV
measurement system, indepth quantitative analysis of TV viewing habits and competition. She has also been involved
with the holistic campaign planning across print, TV, digital and radio for Telecom, FMCG and Media
Archana Pai (vice president custom research (south)
Ms Archana Pai has 9 years of work experience and 4 years of significant experience handling projects in diverse
domains such as Ecommerce, Retail, Telecom, Manufacturing, Infrastructure etc at CSMM, IMRB. Her key strengths
are in Project & Team Management, Client/Account Management, Solution based thinking, Focused execution,
proficient presentation skills. Archana's core competence lies in Planning, Interviewing/Interacting, Communication,
Delivering under pressure circumstances, End Presentation of findings.
Jyotsana Bohra (Engagement Manager - Qualitative)
Jyotsana has 9 years of research experience in Pharmaceutical industry, ranging from making presentation on critical
customer and market trends, analyzing customer needs, perceptions and behavior through combination of proprietary
and syndicated customer research studies. She is involved in end-to-end process of Market Research studies, right
from developing research questionnaires, analyzing and interpreting the data to preparing deliverables with useful
insights from the findings.
She has done B.Sc in Biology from Lachoo Memorial College of Science and Technology Rajasthan and her Post
Graduate Programme in Finance and Marketing from Indian Institute of Planning and Entrepreneurship Management,
New Delhi.
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Financial Highlights
30
4.8
22.6
55.1
112.7
0
20
40
60
80
100
120
2012-13 2013-14 2014-15 2015-16
Revenue (Rs. Mn.)
Revenue (Rs. Mn.)
0.14
1.34
5.33
19
0
2
4
6
8
10
12
14
16
18
20
2012-13 2013-14 2014-15 2015-16
Profit (Rs. Mn.)
Profit (Rs. Mn.)
Financial Highlights
9
14
25
0
5
10
15
20
25
30
FY 2013-14 FY 2014-15 FY 2015-16
Profit Before Tax (%)
Profit Before Tax (%)
6
10
17
0
5
10
15
20
FY 2013-14 FY 2014-15 FY 2015-16
Profit After Tax (%)
Profit After Tax (%)
11
19
28
0
5
10
15
20
25
30
FY 2013-14 FY 2014-15 FY 2015-16
EBITDA Margin (%)
EBITDA Margin (%)
1012
16
0
5
10
15
20
FY 2013-14 FY 2014-15 FY 2015-16
Book Value Per Share (Rs)
Book Value Per Share (Rs)
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Financial Highlights
2 2
5
0
1
2
3
4
5
6
FY 2013-14 FY 2014-15 FY 2015-16
EPS (Rs)
EPS (Rs)
2
3
5
0
1
2
3
4
5
6
FY 2013-14 FY 2014-15 FY 2015-16
Cash EPS (Rs)
Cash EPS (Rs)
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Consistent Performance
4
14
28
0
5
10
15
20
25
30
FY 2013-14 FY 2014-15 FY 2015-16
Return on Net Worth (%)
Return on Net Worth (%)
6
18
40
0
5
10
15
20
25
30
35
40
45
FY 2013-14 FY 2014-15 FY 2015-16
Return on Capital Employed (%)
Return on Capital Employed (%)
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Industry Outlook
Consumers admit to
technology
dependence
With digital India
initiative, Industry has
huge potential to grow
Global Market for
market research is
growing
exponentially due
to digital revolution
India sitting on cusp
of digital revolution:
Ravi Shankar Prasad
A B C D
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Future Growth Drivers
INORGANICORGANIC ( Linear)
Tripling Human Resource
Acquiring New Technologies
Acquisitions
ORGANIC (Non Linear)
Syndicated Research: Productisation of Services.
Market research online communities
Industrial research reports
Social Research and opinion polls
Business to Government Sector.
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Strong potential for growth in the region
Plans to implement strategic initiatives for growth
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B2G segment
Tripling Human
Resources
And Acquiring New
Technologies
Forming strategic
alliances and
acquisitions
Syndicated
Research
1
2
3
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Future Growth Drivers
SMERA Rating of
SE-1A
( Highest
performance and
financials ratings )
Digital Market Research Agency of the year at the Mobile & Digital Marketing Summit
CMO - Digital Innovation Award.
Raj Sharma, Chairman, MRSS INDIA Ltd. won Digital Entrepreneur award at the Mobile & Digital Marketing Summit
MRSS India ranked in top 50 most valuable consultant companies by 'Insight Success'.
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Future Growth Drivers
Objective : To become the largest and most profitable Independent Asian MR agency by FY 2018
Strategic intent : Continue to drive sustainable exponential growth in revenues and profits over next decade.
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• Images used in this presentation are for representation purpose only.
Thank YouMRSSIndia
Tel: 91-22-2654 0719
Email: [email protected]
Website: www.mrssindia.com
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