MAJESTIC MRSS’s

Mystery Shopping Practice

mMS TM

mMS

ADVANTAGE

mMS Advantage

CUSTOM DESIGNED PROGRAMS

mMS helps business managers customize a strategy for customer service management. Ever

company has different needs, so every strategy developed by mMS is unique.

mMS Advantage PROGRAM IMPLEMENTATION

Due to our large volume of regular mystery shopping commitments, mMS maintains its own national mystery shopping network. As a result, mMS has 100% control over the quality and the timing of the work

mMS has a vast database of mystery shoppers throughout the country. It is therefore easy to rotate shoppers to ensure that each location is viewed with a fresh set of eyes

mMS Advantage PREPAIRING FOR THE ‘ SHOP ’Shoppers prepare in advance for their mystery shopping

assignment by reviewing detailed specifications about each client’s needs. The custom-designed mystery shopping forms address those issues that are particularly important to the client in the format that is easy for both shopper and client to understand.

Armed with information about the business, the mystery shopper visits the client’s locations. Simulating a normal customer experience, the mystery shopper pays careful attention to every detail of the visit, from the cleanliness of the store to the friendliness of the employees, their sales ability and their product knowledge.

mMS Advantage

PROJECT GUIDELINES

Detailed Operational Guidelines for fieldSupervisors and mystery shoppers aredeveloped by mMS. This also ensures that the client has detailed knowledge of the training and mystery shopping process.

mMS Advantage

EXCEPTIONAL REPORTING

Because of our breadth of experience conducting quantitative research assignments, we develop customized reports to longitudinally track and analyzethe mystery shopping guidelines. The resultis understandable data and actionable recommendations

mMS Advantage UTILISING REPORT INFORMATION

The original mystery shop reports are transmitted to the client, along with quantitative analysis, if desired. This transmission can be either electronic or bymail. Clients use the information in a variety of ways,including measuring training, identifying deficienciesand rewarding exemplary employees. Both the mystery Shopping reports and the data roll-ups become a key Piece of the company’s customer service management strategies.

mMS

TRAINING

mMS Training

- All Supervisors and mystery shoppers go through levels of training.

- First, they are trained on the general principles and best practices of mystery shopping.

- Second, for each assignment or wave of mysteryshopping research, they receive project specific training.

-Training includes role-playing and prompting on various scenarios which may occur during the mystery shop.

- mMS shoppers do not “go-live” until they are fully briefed and meet our standards.

mMS

SHOPPERS

mMS Shoppers

- mMS shoppers are mature, reliable, detailoriented people with experience in customer service.

- They have a critical eye for detail, an excellentmemory, a proven ability to follow instructions, business background.

- All our shoppers are at least graduates and quite a few of them are post graduate

Own national mystery shopping network Vast database of mystery shoppers throughout the country 100% control over the quality and the timing of the work All Supervisors and mystery shoppers go through levels of training shoppers are mature, reliable, detail oriented people with experience in

customer service

mMS

QUALITY

mMS Quality Assurance

Before mystery shopping reports are transmitted

To the client, each one is carefully reviewed by

our Quality Assurance Team to ensure that the

shoppers has addressed all of the issues

important to the client.

mMS

CASE STUDIES

mMS Case studiesBackground : Seven Computer Training

institutes merged to form one company but the

consolidation failed to unite the different cultures

And style of doing business at the various locations

resulting in poor customer satisfaction surveys.

Objectives : To merge cultures into one service

philosophy and one medical practice.

Results : Independent customer services studies showed

improvement following an eight-month campaign of

mystery shopping analysis and training programs

designed for management and employees.

mMS Case StudiesClient Objective : A travel company had the following objectives-- To establish company best practice through key performance indicator- To evaluate current level of service and ability of individuals from the sales teams

through a programme of telephonic mystery shopping.- To compare current sales and service levels against agreed measures- To identify opportunities for development through training workshops- To build confidence, motivation and enthusiastic sales team that will consistently exceed

targets contributing to personal satisfaction and growth in organisational market share.

Action : - The mystery calls were recorded to lap top computer and then replayed In the following up workshops. Delegates were encouraged to give each other feedback and identify examples of excellent service and sales ability, as well as areas for improvement.- The whole exercise was incredibly positive once everyone had recovered from the initial

shock of hearing themselves on tape. This process will be repeated every month throughout 2004.Results : Since the beginning of the mystery shopping programme in Jun 2003 the travel company has seen a steady improvement in their conversion level and average profit per booking.

mMS

KEY CLIENTS

mMS Key Clients

FMCG ICT Pharmaceutical Others

Johnson & JohnsonUnileverKellogg’sNestleGeneral MillsProcter & Gamble

Hewlett PackardMicrosoftDellNokiaIntelIBMYahooCiscoMotorolaSiemensAlcatel-LucentKaspersky Lab

GlaxoSmithKlineNovartisRanbaxyBayerSanofi-AventisAstraZenecaBristol-MyersAbbott Labs

British AirwaysLufthansaLevisFeminaToyotaCastrolVodafoneICICIVisaJaguarDeloittePro-Mexico

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