Maison Martin Margiela

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Maison Martin Margiela

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Promotional Campaign A/W 2012

Re worked Project

C o l o u r p a l l e t t a k e n f r o m M a i s o n M a r t i n M a r g i e l a A / W 2 0 1 2 C a t w a l k R e a d y t o W e a r C o l l e c t i o n . R e -s e a r c h i n t o B r a n d i d e n t i t y a n d p r e v i o u s b r a n d i n g a n d p r o m o t i o n a l e x a m p l e s . B r a n d i n g c o n s i s t i n g o f c l e a n s i m p l i s t i c d e s i g n s I i n t e n d t o d e v e l o p t h i s t h r o u g h a h y p o t h e t i c a l p r o m o t i o n a l c a m p a i g n .

R e s e a r c h

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Press Release Autumn / Winter 2012

The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision,

one of contemporary fashion’s most influential and enigmatic designers.

Maison Martin Margiela’s radical questioning and rethinking of what fashion is, how we clothe the body and ideals of human

beauty, are still as ground breaking as ever

The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision, through exaggeration of the shoulders, manipulation of volume and shape. The collection showcases a

constructed twists with deconstruction and distressing.

The collection exhibits an innovative combination of materials and finishes such as plastic coating used on cotton shirts. The deconstructive and customisation elements can be inter-preted as a modern day tailored version of make do and mend.

Press/ Contact www.maisonmartinmargiela.com

M a i s o n M a r t i n M a r g i e l a

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C r e a t e d a l o g o d e s i g n f o r t h e b r a n d a n d s w i n g t a g l a y o u t d e s i g n f e a t u r i n g b r a n d n a m e a n d l o g o .U s e d c o u r i e r f o n t a s s i m i l a r t o t h e t y p o g r a p h y a l -r e a d y u s e d b y t h e b r a n d .

Produced a press release to be disputed as part of the promotional campaign for the

A/w collection. Feature information on the Brand as a whole and the

design/construction of the collection

P r o m o t i o n

Magazine Page LayoutMock up design for magazine page with image and white space and section for text/information

M a i s o n M a r t i n M a r g i e l a

The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision,one of contemporary fashion’s most influential and enigmatic designers.

Maison Martin Margiela’s radical questioning and rethinking of what fashion is, how we clothe the body and ideals of human beauty, are still as ground break-ing as ever

The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision, through exag-geration of the shoulders, manipulation of volume and shape. The collection show-cases a constructed twists with deconstruction and distressing.

The collection exhibits an innovative combination of materials and finishes such as plastic coating used on cotton shirts. The decon-structive and customisation elements can be interpreted as a modern day tailored version of make do and mend.The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision,one of contemporary fashion’s most influential and enigmatic designers.

The collection exhibits an innovative combination of materials and finishes such as plastic coating used on cotton shirts. The decon-structive and customisation elements can be interpreted as a modern day tailored version of make do and mend.

The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision,one of contemporary fashion’s most influential and enig-matic designers.The Autumn / Winter 2012 collection captures Margiela’s unique aesthetic and vision,one of contemporary fashion’s most influential and enig-matic designers.

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M a i s o n M a r t i n Margiela

Mai s o n M a r t i nM a r g i e l a

Autumn / Winter 2012/13 Collection

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P u b l i c a t i o n / F e a t u r e

Moc k u p s p r e a d s a n d p a g e l a y -o u t s f o r m a g a z i n e F e a t u r e s a n d s p r e a d s t o p r o m o t e a n d p u b l i s h t h e b r a n d a n d a / w c o l l e c t i o n a s p a r t o f a p r o m o t i o n a l c a m -p a i g n . K e e p i n g t h e l a y o u t l e g -i b l e a n d a c l e a n c r i s p d e s i g n t o e c h o t h e b r a n d i n g a n d t h e b r a n d s i m a g e .

Magazine Feature layout consisting of image and text design.

MaisonMartinMargiela

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S t o r e D e s i g n

Sho p f r o n t l a y o u t d e s i g n f e a t u r i n g b r a n d i d e n t i t y a n d b r a n d i n g t h r o u g h l o g o . S i m p l i s t i c s o p h i s t i c a t e d d e s i g n w i t h p r o f e s s i o n a l a p p e a l o n s t o n e f r o n t e d b u i l d i n g .

A l t e r n a t i v e s h o p f r o n t -i n g a n d c o a t h a n g e r d e s i g n f o r u s e w i t h i n t h e s t o r e .

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M MB i l l b o a r d A d v e r t i s i n g

Moc k u p B i l l b o a r d a d v e r t i s e m e n t s c r e -a t e d f r o m c a t w a l k i m a g e r y m a n i p u l a t e d t h r o u g h p h o t o i n s t a l l a t i o n t o c r e a t e a b i l l b o a r d p r o m o t i o n f e a t u r i n g b r a n d i m a g e a n d b r a n d i n g t h r o u g h l o g o .

A d v e r t e x a m p l e s h o w n o n B i l l b o a r d c o n t i n u e s p r o m o t i o n a l C a m p a i g n f o rB r a n d i n g o f A / W 1 2 c o l l e c t i o n . A d v e r t f e a t u r i n g b r a n d l o g o .



M M M M M MMaison Martin Margiela

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P a c k a g i n g D e s i g n

Hat b o x s t y l e p a c k a g i n g w i t h t w o h a n d l e l e n g t h s a n d l o g o d e s i g n t o f e a -t u r e o n t o p o f t h e l i d

P a c k a g i n g D e s i g n c o n s i s t i n g o f f l a t b a s e t h i c k c a r d c a r r i e r b a g s w i t h r o p e h a n d l e s . C o l o u r w a y f o r b a g i s t a k e n f r o m C a t w a l k R - T - W A / W 1 2 c o l l e c t i o n . B a g d e s i g n f e a t u r e s l o g o d e s i g n a n d b r a n d i n g .

Maison Martin Margiela

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