@rozemaryking | @uxfellow

Maintaining Continuous Learning Under PressureRosemary King Simon Phillips

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Rosemary KingProduct Manager @rozemaryking

We work together at Pivotal Labs

Simon PhillipsUX Designer@uxfellow

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All products have a limited amount of time and resources

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Timeframes don’t allow for perfect

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First, let’s take a look at what an ideal project might look like

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@rozemaryking | @uxfellow

At Pivotal Labs every product concept starts with Discovery + Framing phase

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WHAT problem are we solving?

It’s your runway

WHO is the product for?

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Without User Research

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User Research ultimately reduces risk

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This sounds great but…

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Back in January 2015…

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We ran into problems...

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To make matters worse…

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10 ways we managed to cram it all in

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1. Be brave enough to say NO

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2. Collaborate to ensure a shared understanding

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Include stakeholders early

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From ‘User Story Mapping’ by Jeff Patton

Creation of shared understanding

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3. Use quick and dirty tools to validate ideas

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A good round up here: cooper.com/prototyping-tools

Use fast & furious wireframing tools

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The right tool is the one that helps you test a functioning prototype, fast!

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Hi-fi prototypes with Sketch + Invision

How to get started with sketch: w0rd.it/wave

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4. Treat excess documentation like the plague

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5. Reduce pixel perfect to a minimum

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Designers often jump straight to crafting pixel perfect layouts

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Use “Crazy Eight” sketch exercise to explore early ideas

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Focus on how it works not how it looks

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6. Rapid prototyping on the fly

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7. Use a bit of design theatre to convey animation ideas

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Consider using Paper prototypes to demonstrate motion

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8. Hand over design assets faster

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Use Zeplin.ioFor handing assets over to development quicker

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Pair with developers to refine the product

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9. Get a bird’s eye view

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[ shameless plug ]

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10. Do synthesis

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Share key insights with your whole team

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@rozemaryking | @uxfellow

The Takeaway

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1. Be brave enough to say NO2. Collaborate to ensure a shared understanding3. Use quick and dirty tools to validate ideas4. Treat excess documentation like the plague5. Reduce pixel perfection to a minimum6. Rapid prototyping on the fly7. Use design theatre to convey animation8. Hand over design assets faster9. Get a bird’s eye view10. Do synthesis

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Avoid spending time on ideas that won’t work

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@rozemaryking | @uxfellow

Thank you!