Creating & Maintaining Your Personal Brand -- and Rocking Your Network
Maintaining brand leadership and differentiation
Transcript of Maintaining brand leadership and differentiation
![Page 1: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/1.jpg)
Maintaining
brand leadership
and differentiation
![Page 2: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/2.jpg)
Millennials represent more than
$200 billion in annual buying power.
60% say good health is the most
important thing in life.
Source: Barkley/Boston Consulting Group study
75% would like to travel abroad as much as
possible.
MILLENIALS MAKING HEADLINES
![Page 3: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/3.jpg)
HEALTHY TO WELL-THY
Roper reports worldwide 2012 (mixed-mode trend, core 25 countries), based on qc1-2
0
25
50
75
100
Ind
ia
Ch
ina
Ru
ss
ia
Bra
zil
US
Sp
ain
Ge
rma
ny
Ita
ly
% OF CONSUMERS WHO PLACE MORE
IMPORTANCE ON WELL-BEING AS STATUS VALUES
![Page 4: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/4.jpg)
CONSUMERS ARE TAKING MORE RESPONSIBILITY FOR THEIR
WELL-BEING AND LOOKING FOR BRANDS THAT MAKE PURSUING
WELL-BEING EASIER…BECAUSE IT’S HARD
![Page 5: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/5.jpg)
![Page 6: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/6.jpg)
WESTIN PILLARS OF WELL-BEING
SLEEP WELL MOVE WELL FEEL WELL WORK WELL PLAY WELLEAT WELL
• Heavenly Bed • Westin WORKOUT
• RunWESTIN
• Gear Lending
• Haven
• Sensory Welcome
• Heavenly Spa
• Headspace
Programming
• Breathe
• ClutterFree Meetings
• Super FoodRx Meeting
Breaks
• Meeting Chair
• Tangent
• Westin Kids Club
• The Westin Weekend
• SuperFoodsRx
• Westin Eat Well Menu
for Kids
![Page 7: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/7.jpg)
SUPERFOODSrx
MENUS
![Page 8: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/8.jpg)
KIDS
HEALTHY
MENUS
![Page 9: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/9.jpg)
GEAR
LENDING
![Page 10: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/10.jpg)
BIOPHILIC
DESIGN
![Page 11: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/11.jpg)
FLEXIBLE
WORK-SPACES
![Page 12: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/12.jpg)
WEEKENDSLAST LONGERAT WESTIN
WESTIN
WEEKENDS
![Page 13: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/13.jpg)
WEEKENDSLAST LONGERAT WESTIN
MEDITATION
MADE EASY
![Page 14: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/14.jpg)
THE RESULTS
Guest Satisfaction at three-year high
Gained over three points of market share since 2011
Increasing our Rate, RevPar and Occupancy premiums over the competition
Robust global pipeline
![Page 15: Maintaining brand leadership and differentiation](https://reader030.fdocuments.in/reader030/viewer/2022012301/61e1a401822c54374e2f1d00/html5/thumbnails/15.jpg)
THANK YOU