Mainstream Media : Is the old model bust?. Journalist as sole gatekeeper High entry costs Scarce...

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BRAVE NEW DIGITAL WORLD Mainstream Media : Is the old model bust?

Transcript of Mainstream Media : Is the old model bust?. Journalist as sole gatekeeper High entry costs Scarce...

Page 1: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

BRAVE NEW DIGITAL WORLD

Mainstream Media : Is the old model bust?

Page 2: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Traditional journalism – media oligopoly of last century

Journalist as sole gatekeeper High entry costs Scarce resources Support of paid advertising

Page 3: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Internet revolution

Journalists no longer gate keepers – multiple consumer experience/bypass old media

Citizens are their own editors Minimal entry costs Challenge to journalists as storytellers

Page 4: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Old vs New media world

OLD MEDIA NEW MEDIA

Local paper reporting on pot holes

Parliamentary reporting

Journalism providing information/data

http://www.fixmystreet.com/

http://www.theyworkforyou.com/

http://www.everyblock.com/

Page 5: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Old vs New

One way communication

Journalism as elite – behind closed walls

‘letters to the editor’

Many to many

Crowd sourcing http://www.guardian.co.uk/uk/g20-police-assault-ian-tomlinson

The Future is Mutual

Page 6: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Journalism vs blogger

Model of ‘free’ media – newspapers online

First is cheap/ Right is expensive – Sky: Never wrong for long!

Raw and crafted journalism – rumour/opinion- constantly amending updating but can break stories vs properly sourced and checked

http://order-order.com/ -

Page 7: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Search for new models

News is a ‘public good’ – role of subsidy?

Public Service Broadcasting - Public Service Reporting ?

4th Estate – role in political system – less scrutiny more corruption

Page 8: Mainstream Media : Is the old model bust?.  Journalist as sole gatekeeper  High entry costs  Scarce resources  Support of paid advertising.

Digital democracy

New possibilities-participating/ organising although more watched citizens..

Evading censorship and control? Iran

twitter or Burmese images..But Chinese jamming and Cuban

controls .....not necessarily more democratic (RSA)

Digital divides – within nations and between