SXSW Interactive 2014 overview, digital trends and tech innovations.

About SXSW

The world's leading music

industry event

Started in 1987

700 -> 2000 registrants

New directing talents,

ideas, filmmakers

Started in 1994

Breeding ground for new ideas

and creative technologies

Started in 1999

74 countries in 2014

~30 000 attendees

About SXSW

http://www.youtube.com/watch?v=_OTrIIe4cBg

Key takeaways from SXSW film and music in 2014

Top premiers at SXSW Film Headline act by Lady Gaga at

SXSW Music

SXSW Interactive: what’s happening

Sessions Networking events

Evening events

SXSW Accelerator

SXSW Gaming Expo

SXSW Trade Show

Digital creative job market

thisiswhere

thestory

begins

SXSW top learnings, trends, innovations

No new twitter

A crossroads for privacy

Julian Assange, WikiLeaks

Edward Snowden, NSA leaker Glenn Greenwald, journalist

Entrepreneurs and

marketers at SXSW were

discussing the best ways

to make money off their

users' data.

Meanwhile,Online talks from top online

privacy ambassadors with

request to create products

that help web users hide

their activity from prying

eye

Companies are learning how to apply big data

Data is not enough -> large companies require

actionable insights, individualized data,

decision making driving data.

Future of big data is ‘big data’ and ‘clean

data’

Enhanced analytics, hyper personalized

customer service (Kindle's SOS Mayday

button), notification strategy (ESPN's app),

quick-glance status (Fuelband, FitBit) and

precise geo-location.

Startups remain red-hot — and they’re not

something people will lose interest in anytime soon

Wearable tech is Hot categories:

- Sport

- Health

- Fashion

Forget Google Glass, it’s just a

player in the game

Startup of SXSW 2014: Skully helmet

http://skullyhelmets.com/

Top startup in health category: ThriveOn

Personalized online programs coached by experienced

professionals to strengthen your mental health.

http://thriveon.com/

The winner of the one minute pitch: Glyph by Avegant

http://www.avegant.com/

People also talked about:

Nymi by BionymWearable solar by

Poline van Dongen

http://www.getnymi.com/ http://paulinevandongen.nl/

Top startup in entertainment and content: Waygo

Waygo is a service that enhances travel

experience by easily translating printed

languages.

With Waygo, you need to simply point your

smart-phone camera and translate images

instantly without a data connection.

http://waygoapp.com/

Top startup in enterprise and big data category

Trustev’s platform fights fraud on three fronts: social, behavioral and

transactional.

http://trustev.com/

Top social app: Samba.me

http://samba.me/

Best Bootstraped Company: My Sensible Baby

Revolutionizing Infant Wearable Technology: monitor child’s position,

temperature, movement on smartphone or tablet

http://mysensiblebaby.com/

The most innovative company: The Eye Tribe

http://theeyetribe.com/

The acquisition spree to be continued

Top companies lookout for startupts who can

be addictive to their core business

Non-tech companies snapping up tech

companies: Stappe’s acquisition of Runa

Business intelligence: top brands at startup

village to learn about new technologies to

present back to the C-suite

Trade show stars: 3D printers

Digital vapor cigarettes*

3D printed chocolate candies

* Never say e-cigarette, it’s so 2013

Drones

Gaming comes of age

Microsoft: Xbox platform to own

the living room

South Park will launch a game

that's been three years in the

making.

Assassin's Creed will soon be

brought to the big screen, starring

Michael Fassbender.Oculus Rift

Robots and the singularity once again

Artificial Intelligence (AI) will soon

overtake human intelligence

Early birds: Google's autonomous

vehicles to Amazon's commercial use of

drone technology for distribution.

They dovs.

we do

Comparison to Ukrainian digital processes

Digital marketing strategy is done just the same

Set business

objectivesCreate program

or campaignDeploy to

channels,

including social

Measure

and analyze

Optimize and improve

1 2 3 4

Digital marketing trend: personalized experience

DMP

(data mgmt platforms)

RTB

(real time

bidding

Audience

buying

Marketing

Automation

Social

Real Time

MarketingOmnichannel

Rise of mobile

Content

Marketing

Content marketing turns to content experience story

Experience eco system -> Consumer experience story -> 360-day a year

Mobile is 00’s web-site

Mobile is not a new thing anymore.

Mashable claimed that no self-

respecting ad exec would be thinking

about Mobile at SXSW this year. Who's

interested in hearing about more

iPhone apps?

Mobile is the dominant screen now, and

so the assumption is that everyone will

be designing for Mobile first.

SMM seems to be hot only in Twitter

Hashtags. Use them creatively.

That’s all.

Short re-cap to remember

• Startups are hot

Everyone wants to make millions with another breakthrough

technology. This industry really needs Steve Jobs

• Wearables drive the market

• Privacy is new problem to think about

Not everyone is sure there is a problem

• Analytics – big data -- is hot too

• Nobody talks of social media and mobile

• Nobody is interested in another mobile app. Everybody is interested

in consumer experience story where SMM and mobile is part of story

• But content marketing, consumer experience story is really top interest

What else

Selfies IS a trend

People love to take photosPhoto can be sent to Fb, Twitter, or email

Most of times printed photo is given out as well

Gif photos are popular as hell

http://gif.dailydot.com/warmhearted-lookdown/

If you want to gather a crowd– use memes

Seriously. Memes in any

implementation work 100%

As interactive installation

or as bannerhttps://vine.co/v/MqHxddjWB3I

SXSW learnings1. Ukraine is not so far behind global marketing trends, really. In terms of crisis

management in SMM we are even better Probably the only exceptions are mobile and

wearables – here the gap is the biggest.

2. As for SXSW:

• Don’t go alone

• Plan schedule:

• Either choose speakers

• Or sessions with one speaker. Dual/trio conversations are mostly loss of

times

• Meet people at networking events. It’s ok to be awkward

• Startupers most of times are ready to talk business. But be ready to stand in line.

• Free meals A lot. Wow.

* To increase chances it is specifically recommended to attend SXSW Interactive

*

Thank you!