Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with...

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Main Street ROI presents… Phil Frost Founder & COO Main Street ROI

Transcript of Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with...

Page 1: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Main Street ROI presents…

Phil Frost Founder & COO Main Street ROI

Page 2: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Why AdWords & Facebook Work So Well

Why Businesses LOSE Money Advertising

The 5 Steps to Create Profitable Ads

Free gift for attendees Ultimate AdWords Checklist mainstreetroi.com/adwordschecklist

https://www.mainstreetroi.com/adwordschecklist
https://www.mainstreetroi.com/adwordschecklist
Page 3: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Founder of Main Street ROI

Helped 2,000+ businesses

Featured in Forbes, Inc, AMEX OpenForum, Mashable, and other top media

Page 4: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Page 5: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Highly targeted advertising

Fully measureable sales funnel*

Less risky compared to other options

*If you install tracking correctly

Page 6: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Not planning

2. Not targeting ideal prospects

3. Not measuring ROI

4. Not using a congruent message

Page 7: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC
Page 8: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Step #1

Page 9: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

“How much can you afford to pay per click to generate one new customer?”

What is your profit per customer? What is your target ad profit margin? How many website visitors will buy?

Page 10: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

$30 = profit / customer 5% = target ad profit margin 2% = sales per website visitor

Max CPC = $30 x (1-5%) x 2% Max CPC = $0.57

Page 11: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Step #2

Page 12: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Searched IN Google

2. Searched BY your prospects

3. Searched to BUY your product/service

Page 13: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

What are your ideal customer demographics? Education, income level, parents, political views, relationship

status, job titles, employers

What are their interests? Fitness, food, sports, etc.

What are their behaviors? Recently purchased a car, donated to charity, investors,

travelors

Page 14: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Step #3

Page 15: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Google & Facebook give a discount & higher ad position to ads with higher click through rates

A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC x 1% CTR = $0.03 per ad impression

Win – Win – Win!

Page 16: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Benefits vs. Features

2. Strong Offer

3. Call to Action

What’s in it for Me?

Page 17: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Step #4

Page 18: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Webpage right after the ad is clicked

#1 Goal = get your prospect to take action

#1 Mistake = using your homepage

Congruence is key to success Keyword Intent ad landing page

Page 19: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Strong Headline

2. Relevant, Benefit Focused Copy

3. Social Proof

4. Credibility Indicators

5. Risk Reversal

6. Call to Action

Page 20: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

Step #5

Page 21: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Webform tracking

2. Phone Call tracking

3. CRM tracking

Page 22: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Track webforms like Contact Us, Demo, Schedule Appointment

Install AdWords conversion code to the “thank you” page of the webform

Install Facebook pixel to ALL pages of the website

AdWords & Facebook report cost per lead automatically

Page 23: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Use AdWords call conversion tracking

Calls from phone number listed in ad

Calls from phone number listed on your website

Use Unique phone number for Facebook ads

Match calls to this number back to the ads

Page 24: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

CRM = customer relationship management Salesforce, ACT, Infusionsoft Excel or Google spreadsheet can work fine

Document source of leads and track all the way

to the eventual sale

Compare offline sales to ad costs

Page 25: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

1. Know Your Numbers

2. Choose The Right Keywords

3. Write Compelling Ads

4. Set up Conversion Tracking

5. Create High-Converting Landing Pages

Page 26: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Ultimate Google AdWords Checklist

Go to: mainstreetroi.com/adwordschecklist

https://www.mainstreetroi.com/adwordschecklist
https://www.mainstreetroi.com/adwordschecklist
Page 27: Main Street ROI presents… · Google & Facebook give a discount & higher ad position to ads with higher click through rates A. $1 CPC x 5% CTR = $0.05 per ad impression B. $3 CPC

www.mainstreetroi.com | [email protected] | 888-405-0307

Special Offer: mainstreetroi.com/adwordschecklist

https://www.mainstreetroi.com/adwordschecklist
https://www.mainstreetroi.com/adwordschecklist

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