Main Stage_Rob Chandhok_Qualcomm

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    Rob ChandhokPresidentQualcomm Innovation CenterSVP Software Strategy

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    Chipset Business Evolving

    to System BusinessApps Processor Software

    Baseband

    Multimedia

    Modem

    MSM

    3GCDMA2000EV-DOWCDMAHSPA

    2GGSMGPRSEDGE

    Over 1GHz coreSinglecore/MultiCore

    4GLTE

    WLAN700 MHz800 MHz

    Power

    Management

    GPS

    ConnectivityMemory

    Integration is key to driving advanced functionality to mass market

    WLAN BroadcastBluetooth SDIO

    USBStandaloneAssisted

    Bluetooth1800 MHz1900 MHz2100 MHz

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    Industry leader in modemtechnology

    Best-in-class RF and PMIC

    Highest level of systemintegration

    Over 50 customers Launched 400+ devices

    in 2008

    More than 350 devices indesign and production

    Technology Customers

    Driving 3G and LTE Chipset Innovation:

    From the Low to High End

    Modem, Multimedia, RF,PMIC, Software

    Leading-edge process andpackaging

    Launching 30+ phonesper month

    QSDMobile ComputingDevices

    MSM 8KHtml browserHD Video WXGA

    MSM 7K

    HLOS PhonesVGA/WVGA

    MSM 6KMainstream MMBroadcast,QVGA/WQVGA

    QSDSingle ChipEntry Level

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    Qualcomm Uniquely Positioned to Support

    First Multi-Mode LTE Deployments

    MDM9XXX

    MSM8960

    LTE complements existing 3G networks

    LTE

    HSPA+/EV-DO

    ur an

    suburban

    rural

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    Enabling Symbian and Other Open

    Application Platforms on Our Chipsets

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    Unique Aspects of Mobile

    Always With You

    Always On

    Location Aware

    Highly Personalized

    Battery Life

    Smaller Screen

    Processing Power

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    Hardware Engines Drive

    New and Better Experiences

    VoiceVoice MessagingMessaging MultimediaMultimedia WebWeb

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    Better Graphics and Gaming

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    Better On-Device Multimedia PlaybackCPU Load (1Ghz)

    80%

    100%

    120%

    0%

    20%

    40%

    60%

    Audio AAC Decode Video 30fps @ VGA Video 30fps @ 720p

    Software

    Hardware

    Source: Qualcomm simulation and analysis

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    Leveraging Evolving Internet Capabilities

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    Leveraging Evolving Internet Capabilities

    http://mrdoob.com/projects/chromeexperiments/ball_pool/

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    Leveraging Evolving Internet Capabilities

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    Better Web ExperienceProcessor usage greatly reduced by optimization

    Frame rate increased from below 25fps to 30fps

    83%

    80%

    100%

    Flash 10 Plug-In Performance Optimization

    40%36% 34% 33%

    0%

    20%

    40%

    60%

    Baseline Optimization 1 Optimization 2 Optimization 3 Optimization 4 Optimization 5

    Sources: BDA Analysis 2009, 3G&BWA report

    Optimization Stage

    ProcessorLoa

    d

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    The Most Open Thing of All Is the WebPresence, Personalization, and Integrated Experience

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    Creating a Better OpenMaximizing Integration and Hardware Capabilities

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    Creating a Better Open

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