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Hero Honda was formed in 1984 in India with a joint

venture between Hero Group of Companies and Honda

Motor Company of Japan. It has become one of the

largest two-wheeler companies in a span of more than

two decades and has clearly dominated the motorcycle

segment in the country. The Joint Venture Company

always had an upper hand in the two-wheeler market

with its excellence in 4-stroke engine technology from

Honda and deep market experience from Hero group.


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Hero Honda motorcycles are clearly known for their low

maintenance and superior performance in the Indian

bike market.

Hero Honda Splendour was an instant success in the

Indian market when it was launched and once it was the

largest selling bike in India. The bike is known for its

superior performance with excellent fuel efficiency andextremely low maintenance. Hero Honda has banked

upon its Fill It, Forget It tag line and its bikes have

always delivered according to its punch line.

Hero Honda product portfolio includes Achiever, CD

Dawn, Glamour, CD Deluxe, Glamour Fi, Passion Plus and

Karizma apart from Splendour. So far Splendour, Karizma

and Passion bikes have been upgraded for the Indian

market. Its performance bike models CBZ Xtreme and

Hunk compete effectively in their segment.


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The story of Hero Honda began with a simple vision - the

vision of a mobile and an empowered India, powered by

its bikes. Hero MotoCorp Ltd., company's new identity,

reflects its commitment towards providing world class

mobility solutions with renewed focus on expanding

company's footprint in the global arena.

Hero MotoCorp's mission is to become a globalenterprise fulfilling its customers' needs and aspirations

for mobility, setting benchmarks in technology, styling

and quality so that it converts its customers into its brand

advocates.

The company will provide an engaging environment for

its people to perform to their true potential. It will

continue its focus on value creation and enduring

relationships with its partners.

Hero MotoCorp (BSE:500182,NSE:HEROMOTOCO)

formerly Hero Honda is amotorcycleandscooter

manufacturer based in India.
http://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500182http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500182http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500182http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=HEROMOTOCO&section=7http://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=HEROMOTOCO&section=7http://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Motorcyclehttp://www.nseindia.com/marketinfo/companyinfo/companysearch.jsp?cons=HEROMOTOCO&section=7http://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500182http://en.wikipedia.org/wiki/Bombay_Stock_Exchange


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Hero Honda started in 1984 as a joint venture between

Hero Cyclesof India andHondaof Japan. The company is

the largest two wheeler manufacturer in India.The 2006

Forbes 200 Most Respected companies list has Hero

Honda Motors ranked at 108.

In 2010, When Honda decided tomove outof the joint

venture, Hero Group bought the shares held by

Honda.Subsequently, in August 2011 the company was

renamed Hero MotoCorp with a new corporate identity.

Hero is the brand name used by the Munjal brothers

for their flagship company Hero Cycles Ltd. A joint

venture between the Hero Group and Honda Motor

Company was established in 1984 as the Hero Honda

Motors Limited AtDharuheraIndia. Munjal family andHondagroup both own 26% stake in the Company. In

2010, it was reported that Hondaplanned to sell its stake

in the venture to the Munjal family.
http://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Hero_Honda_Splithttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Cycles


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During the 1980s, the company introduced motorcycles

that were popular in India for their fuel economy and low

cost. A popular advertising campaign based on the slogan

'Fill it - Shut it - Forget it' that emphasised the

motorcycle's fuel efficiency helped the company grow at

a double-digit pace since inception.

The technology in the bikes of Hero Honda for almost 26years (19842010) has come from the Japanese

counterpart Honda.

Hero Honda has three manufacturing facilities based at

Dharuhera,GurgaoninHaryanaand atHaridwarin

Uttarakhand. These plants together are capable of

churning out 3 million bikes per year.

Hero Honda has a large sales and service network with

over 3,000 dealerships and service points across India.

Hero Honda has a customer loyalty program since 2000,

called the Hero Honda Passport Program.
http://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Dharuherahttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Haridwarhttp://en.wikipedia.org/wiki/Haridwarhttp://en.wikipedia.org/wiki/Haridwarhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Haridwarhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Dharuhera


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Hero MotoCorp was started in 1984 as Hero

Honda Motors Ltd.

1956 -- Formation ofHero Cyclesin Ludhiana

1975 -- Hero Cycles becomes largest bicycle

manufacturer in India.

1983 -- Joint Collaboration Agreement withHonda

MotorCo. Ltd. Japan signed Shareholders

Agreement signed

1984 -- Hero Honda Motors Ltd. incorporated

1985 -- Hero Honda motorcycle CD 100 launched.

1989 -- Hero Honda motorcycle Sleek launched.

1991 -- Hero Honda motorcycle CD 100 SS launched.

1994 --Hero Honda motorcycle Splendorlaunched.

1997 -- Hero Honda motorcycle Street launched.
http://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Hero_Honda_Splendorhttp://en.wikipedia.org/wiki/Hero_Honda_Splendorhttp://en.wikipedia.org/wiki/Hero_Honda_Splendorhttp://en.wikipedia.org/wiki/Hero_Honda_Splendorhttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Honda_Motorhttp://en.wikipedia.org/wiki/Hero_Cycles


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1999 --Hero Honda motorcycle CBZlaunched.

2001 --Hero Honda motorcycle Passionand Hero

Honda Joy launched.

2002 -- Hero Honda motorcycle Dawn and Hero

Honda motorcycle Ambition launched.

2003 -- Hero Honda , motorcycle CD Dawn, Hero

Honda motorcycle Splendor, Hero Honda motorcycle

Passion Plus andHero Honda motorcycle Karizma

launched.

2004 -- Hero Honda motorcycle Ambition 135 and

Hero Honda motorcycle CBZ* launched.

2005 -- Hero Honda motorcycle Super Splendor,

Hero Honda motorcycle CD Deluxe, Hero Honda

motorcycle Glamour, Hero Honda motorcycle

Achiever and Hero Honda Scooter Pleasure.

2007 -- New Models of Hero Honda motorcycle

Splendor NXG, New Models of Hero Honda

motorcycle CD Deluxe, New Models of Hero Honda

motorcycle Passion Plus andHero Honda motorcycle

Hunklaunched.
http://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_Passionhttp://en.wikipedia.org/wiki/Hero_Honda_Passionhttp://en.wikipedia.org/wiki/Hero_Honda_Passionhttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Passionhttp://en.wikipedia.org/wiki/Hero_Honda_CBZ


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2008 -- New Models of Hero Honda motorcycles

Pleasure,CBZ Xtreme, Glamour, Glamour Fi and

Hero Honda motorcycle Passion Pro launched.

2009 -- New Models ofHero Honda motorcycle

Karizma:Karizma - ZMR and limited edition ofHero

Honda motorcycle Hunklaunched

2010 -- New Models of Hero Honda motorcycle

Splendor Pro and NewHero Honda motorcycle Hunkand NewHero Honda Motorcycle Super Splendor

launched.

Hero MotoCorp's key strategies are to build a robust

product portfolio across categories, explore growth

opportunities globally, continuously improve its

operational efficiency, aggressively expand its reach to

customers, continue to invest in brand building activities

and ensure customer and shareholder delight.
http://en.wikipedia.org/wiki/Hero_Honda_CBZ_Xtremehttp://en.wikipedia.org/wiki/Hero_Honda_CBZ_Xtremehttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Hunkhttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZ_Xtreme


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In the 1980's the Company pioneered the introduction of

fuel-efficient, environment friendly four-stroke

motorcycles in the country. It became the first company

to launch the Fuel Injection (FI) technology in Indianmotorcycles, with the launch of the Glamour FI in June

2006.

Its plants use world class equipment and processes andhave become a benchmark in leanness and productivity.

Hero MotoCorp, in its endeavor to remain a pioneer in

technology, will continue to innovate and develop cutting

edge products and processes.


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The new Hero is rising and is poised to shine on theglobal arena. Company's new identity "Hero MotoCorp

Ltd." is truly reflective of its vision to strengthen focus on

mobility and technology and creating global footprint.

Building and promoting new brand identity will be

central to all its initiatives, utilizing every opportunity and

leveraging its strong presence across sports,

entertainment and ground- level activation.

August 2011 -- Hero and Honda part company, thus

forming Hero MotoCorp andHondamoving out of the

Hero Honda joint venture.

Main article: Hero Honda split
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In December 2010, the Board of Directors of the Hero

Honda Group have decided to terminate the joint

venture between Hero Group of India and Honda of

Japan in a phased manner. The Hero Group would buy

out the 26% stake of the Honda in JV Hero Honda.

Under the joint venture Hero Group could not export to

international markets (except Sri Lanka) and the

termination would mean that Hero Group can now

export.

Since the beginning, the Hero Group relied on their

Japanese partner Honda for the technology in their

bikes.So there are concerns that the Hero Group mightnot be able to sustain the performance of the Joint

Venture alone.

The new brand identity and logo, Hero MotoCorp, was

developed by the London firmWolff Olins.
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The logo was revealed on 9 August 2011 in London, the

day before the thirdtest match between England and

India.

Hero MotoCorp can now export to Latin America, Africa

and West Asia. Hero is free to use any vendors for its

components instead of just Honda-approved vendors.

During the fiscal year 2008-09, the company sold 3.7

million bikes, a growth of 12% over last year. In the same

year, the company had a market share of 57% in the

Indian market.

Hero Honda sells more two wheelers than the second,

third and fourth placed two-wheeler companies puttogether. Hero Honda's bikeHero Honda Splendorsells

more than one million units per year.
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Logo of Hero Honda, as the company was known till Aug.

2011.

The Brand Trust Report published by Trust Research

Advisory has ranked Hero Honda in the 13th position

among the brands in India.

See also:Category:Hero Honda motorcycles

Sleek

Achiever

Ambition 133, Ambition 135

CBZ, CBZ Star,CBZ Xtreme

CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe

(Self Start)

Glamour, Glamour F.I
http://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/The_Brand_Trust_Reporthttp://en.wikipedia.org/wiki/Category:Hero_Honda_motorcycleshttp://en.wikipedia.org/wiki/Category:Hero_Honda_motorcycleshttp://en.wikipedia.org/wiki/Category:Hero_Honda_motorcycleshttp://en.wikipedia.org/wiki/Hero_Honda_Achieverhttp://en.wikipedia.org/wiki/Hero_Honda_Achieverhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/CBZ_Extremehttp://en.wikipedia.org/wiki/CBZ_Extremehttp://en.wikipedia.org/wiki/CBZ_Extremehttp://en.wikipedia.org/wiki/File:Hero_Honda_Logo.svghttp://en.wikipedia.org/wiki/CBZ_Extremehttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_Achieverhttp://en.wikipedia.org/wiki/Category:Hero_Honda_motorcycleshttp://en.wikipedia.org/wiki/The_Brand_Trust_Report


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Marketing mix contains the following 4ps

they are as follows:-


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Maximum Power :10.6 KW (14.4 Ps) @ 8500 rpm

Maximum Torque:12.80 N-m @ 6500 rpm

Transmission:5-Speed constant mesh,Heal and Toe

shift Bore x Stroke:57.3 x 57.8 mm

Compression Ratio : 9.1: 1

Mileage: The bike can give mileage of 51.3 km/litre

in the city while

the mileage on the highway is around 55.3 km/litre

Brakes: Front : Disc: 240 mm Dia

Drum: Internal Expanding shoe type(130mm)

Rear: Disc: Dia 220 mm Disc(optional)

Dimensions:

Length:2080 (mm)

Width: 765 (mm) Height:1095 (mm)

Wheelbase :1325(mm)

Ground Clearance:145(mm)

Saddle Height:795(mm)

Weight(kerb):146 kg

Suspension:

Front : Telescopic Hydraulic Shock Absorbers

Rear : Swing Arm with Nitrox GSR(Gas Reservoir

Suspension)


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Hero Honda Karizma Price: Rs. 75,700/-

Price(Delhi):

Black cast

Ex-Showroom: 75700

OnRoad: 84783

Engine: 4-Stroke,Air Cooled,Single Cylinder,OHC

Dimensions: 223 cc

Maximum Power :12.68 KW (17 BHP) @ 7000 rpm

Maximum Torque:18.35 N-m @ 6000 rpm

Transmission:5-Speed constant mesh,Heal and Toe

shift Bore x Stroke:65.5 x 66.2 mm

Compression Ratio : 9.0: 1
http://dsclick.infospace.com/ClickHandler.ashx?ru=http://burnyourfuel.com/My_Files/Hero-Honda/Karizma/hero-honda-karizma-03.jpg&coi=372380&cop=main-title&c=speedbit.aff15&ap=3&npp=3&p=0&pp=0&pvaid=be8197e94d614130a34308af4a6ae27d&ep=3&euip=223.191.78.127&app=1&hash=67F20179982BF3E0D964D2EF05CBABD9


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Mileage: The bike can deliver mileage of around 35

km/litre in the city while the

mileage on the highway is around 45 km/litre.

Brakes: Front isc, 276 mm Dia

Rear: Internal Expanding shoe type(130mm)

Dimensions:

Length:2125 (mm)

Width: 755 (mm)

Height:1160 (mm) Wheelbase :1355(mm)

Ground Clearance:150(mm)

Weight(kerb):150 kg

Suspension:

Front : Telescopic Hydraulic Shock Absorbers

Rear : Swing Arm with 5 Step adjustable type hydraulic

shock absorber.


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For the company the place is very muchimportant to do their activities day by day. Place can be

of different ways, they are manufacturing , storing and

selling places.

ZONAL OFFICEHero MotoCorp Ltd.

15-A, Bhale Estate, Rear Wing, Third Floor, Pune-

Mumbai Road,

Wakadewali, Pune - 411 003, India.

Tel: +91-20-25511577, 25512161, 56012990-91

Fax: +91-20-25511266

Email: [email protected]

REGIONAL OFFICESHero MotoCorp Ltd.

604, Gunjan Towers, Off Alembic-Gorwa Road,

Baroda - 390 023, India.Tel: +91-265-2286569/2286570

Fax: +91-265-2286568

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Hero MotoCorp Ltd.

Third Floor, Alankar Palace, Plot No. 11, Zone II, M.P.Nagar,

Bhopal - 462 011, India.

Tel: +91-755-4203160, 2553697, 4272429

Fax: +91-755-4272428 Email:

[email protected]

Hero MotoCorp Ltd.

Classic Stripes House, Third Floor, 76/79, Makwana

Lane,

Off. Andheri Kurla Road, Andheri (East), Mumbai - 400

059, India.

Tel: +91-22-28562071Fax: +91-22-28598025 Email:

[email protected]

Hero MotoCorp Ltd.

1st Floor, Block No.2, Vishnu Vaibhav Complex, 222,

Palam Road, Civil Lines,Nagpur - 440 001, India.

Tel: +91-712-2545990-91, 3093808

Fax: +91-712-2545991 Email:

[email protected]
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Hero MotoCorp Ltd.

Office No. 8, 1st Floor, Ashoka Millenium, Ring RoadNo. 1,

Raipur (C.G.) - 492 001, India.

Tel: +91-771-4034749/50


Hero MotoCorp Ltd.

626, Sixth Floor, Star Plaza, Near Phoolchhab Chowk,

Rajkot - 360 001, India.

Tel: +91-281-2478233

Fax: +91-281-2448329

http://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#botmailto:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]:Hero%20MotoCorp%20Ltd.626,%20Sixth%20Floor,%20Star%20Plaza,%20Near%20Phoolchhab%20Chowk,%20Rajkot%20-%20360%20001,%20India.Tel:%20+91-281-2478233Fax:%20+91-281-2448329Email:%[email protected]://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bothttp://www.heromotocorp.com/reachus/addresses#bot


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:-

Promotion plays important roal in any

kind of business, it means placing the product in the

mind of the customer. The promotion can be of following

types.

o T.V. Add.o Newspaper Add.o Magazine Add.o FM Radio

Advertising

o Discarded product categorization on the

basis of engine sizeo Product differentiation was the key

o Avoided customer confusion of products

o Karizma (premium segment) comes withthe punch line, Always game

o The ad for the premium segment Hunk

doesnt talk of speed or power at all the focus is on the looks even while

standing


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o The CBZ Extreme comes with the

promise, Thinking is such a waste of

time2.Types of Advertisements

o Print advertisemensts

o Outdoor advertisemensts

o Celebrity advertisements

3.Types of Advertisements

o Covert advertisemenstso mhujhe kuch kehana hai-cbz

o gavaskar-border trophy-hero honda

bikes as man of the match.

o

o Broadcast advertisemensts

o HERO HONDA RODIES

o HERO HONDA SAREGAMAPA

o Public service advertisements

DESH KI DHADKAN

Personal selling

o Wide price range.

o Each product with multiple optional

features.


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o Experience speaks.

o First six service free

o

Once in a year free check up for herohonda bikes from authorised comapany

service station.

o Good resale value.

o Various schemes for goverment and

miliatry employees .

Print Advertisements

Outdoor Advrtisements

Sales Promotion

o

Large product portfolio starting from37k to 95k

o Consistent launch of variants in the same

models

o Wide range of colors available in each

category

o Vast network of more than 2100committed Dealers and Service outlets

spread across the country


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o Festive offers- Rs 1000 discount with

free accidental insurance

Sales Promotion Hero Honda Passport Program

Cash incentive program

Sales Promotion...contd

leasure promotional features

o 6 free services

o 2 years warranty

o

9 shades of coloro Dual tone

o Auto start

CSD

o Choose bike of your choice at a

considerable lesser price i.e. at CSDprice anywhere in India

o Who can book?


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All commissioned officers / staff -

either retired or currently serving in

the Indian Army, Navy or Air Force- can avail of this facility

Finance and insurance

Insurance bank

Direct Selling

o Helpful staff

o 2100 authorized dealers

Concentrated on brand rather than offeringdiscountsHero Honda hasn't been

offering discounts since two years. Now with

the competition heating up, would we see

discounts coming back?


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