Maier Book
description
Transcript of Maier Book
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don't be afraid
do your homework. Understand the objective. Understand the audience. That gives you the power to gain clear market advantage with bold, new initiatives
that less informed competitors may see as too risky.
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portfolio page Kodak L
Trade show handouts & poster
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www
the new frontier is no longer the new frontier.If you haven't integrated the Internet into your marketing program,
you don't have an integrated marketing program.
(No sweat, unless of course your competition does.)
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portfolio page Mott L
Website and text pages
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Caption
Email campaign and activity report to tra!c e"ectiveness
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direct mail is junk mail
no matter how pretty you make it, people are suspicious of direct mail.But if you deliver a clear, powerful message as you entertain and enlighten...
well then you've got yourself a winner.
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Direct mail piece
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healthy supplements
if you want to strengthen your sales efforts, give your reps a rich diet of marketing tools.
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highly customized sales presentations to employers
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Caption
Employee enrollment videos
Monthly electronic mailings
to brokers and consultants
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branding brands
is key to moving your products or services to become the favored choice. Defining and showcasing the spirit and essence of your brand in
a look and in messages are among the things we do best.
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Brochure & ads
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It's important to instill pride in your peopleGreat customer service stories happen every day.
Finding a way to capture them and get the word around turns super service into a super marketing tool.
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portfolio page Supply L
Strategic planning schematic
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portfolio page Supply R
asdf
Table tent, web landing page, & poster
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go for the gut
commodity products shouldn't be marketed like commodities. Then the only difference is price.
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Caption
Trade advertising
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Integrated promotion
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Image is everything
in the dog-eat-dog business world, the tree huggers usually get a bite in the ash. But with the right spin on a right-on message, you can move
the perception of even a new technology to top dog.
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Pocket folder brochure
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portfolio page UTCP R
Product trade advertisements
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It's about perception.
You just looked through a very small sampling of what Maier can do.
Yet, because of the presentation format, you most likely feel as though you’ve seen more than you actually did. Perception.
Controlling perception, determining what resonates, influencing decisions, commanding attention – that’s what we do at Maier.
All with the objective of delivering real value that meets business objectives.
To learn more about how we can help your business, visit maier.com, call 860-677-4581 or email [email protected].
We wrote the book on getting results for business-to-business marketers.
!
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informationOverview
Full-service – integrated marketing communications company Established – founded in 1971 Experienced – staff of 18 seasoned professionalsBillings – $6.2 millionEclectic – Fortune 500 and local/regional clientsProven – selected as a “Top 50 Business-to-Business Agency” by B-to-B Magazine Clients
Electrical: Health care and institutional:Bridgeport Fittings, Inc. CIGNA HealthCareGE Security - Edwards Signaling Continuing Education UniversityGE Lighting The Learning CorridorGE SupplyHoneywellHubbell Biotech and instrumentation:Hubbell Wiring Device ESA Magellan Biosciences
Thermo Electron CorporationBusiness-to-business (various):CromptonGartner Information:Holo-Krome Corporate Information TechnologiesKodak Polychrome Graphics MicropatentMott CorporationOtis Elevator CompanyPitney Bowes Sonneborn, Inc. UltraCell United Technologies CorporationUTC Power Packaging:Rexam Dispensing SystemsCROWN Risdon