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acknowledges…

PRCI

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Who is PRCI?

A Registered National body & a non-political organization of professionals in

the field of public relations, communications, advertising, education and

many other allied services.

Provides industry professionals an opportunity to serve their community by

encouraging high ethical standards & is the top forum to offer accreditationto professionals.

Has a separate cell for social action to look at developmental and social

issues.

For the past 4 years, has initiated the process for Accreditation of PR &

Advertising work in India.

Has constituted an Expert Committee and an Expert Sub Committee to study

and recommend the process of Accreditation.

Is based out of Bangalore.

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Award Trivia

PRCI has instituted awards for excellence in PR, Communication and Advertising to

recognize superlative effort by corporates and community at large.

The idea is to recognizes achievers at an all India level. The awards event attracts

guest from all over India & abroad.

Mahindra Group entered the awards through many of the campaigns launched

during the year.

In all there were nearly 300 corporates that participated in the programme and

Mahindra group, besides winning the award for MNAL OK No Longer Ok campaign,

has won awards for other entries as well like:

o Mahindra Lifespaces

o Sustainability project

o Electronic newsletter of the group

The awards ceremony will be held on April 3rd at India Habitat Center (Gulmohar

Hall), Lodhi Road, New Delhi.

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The campaign that won Mahindra Navistar the award:

OK is No Longer OK print Advertising Campaign

OKnOK Campaign rendition in the 2010 Calendar & Diary

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The lead-in messages that reflected the voice of the customer…

STATUS QUO

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…and, The Challenge…

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Campaign rendition in Collaterals

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The revolution in the Indian trucking industry has

began and will gain momentum…

The challenge to tried and tested and status quo

will only become more incisive…

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• Ms. Roma Balwani was honoured with the prestigious Hall of Fame 2010 awardby the Public relations Society of India (PRCI).

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PRCI Awards for Mahindra Group

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The Mahindra Group also won the following awards from PRCI: Overall performance for the Year 2010 - Silver

Gold - Online Newsletter - Mahindra Spectrum

Silver - External Magazine - Refresh -

Silver - Multimedia Campaign - Sustainability Campaign

Bronze - Table Calendar - Mahindra Navistar

Bronze - Corporate Advt. - Mahindra Navistar

Tabloid  – Big  – Bronze

Appreciation - Diary 2010 - Mahindra Navistar

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