MAHINDRA AND MAHINDRA IN SOUTH AFRICA

TEAM MEMBERS

Priyanka Gujral (Introduction)

Arjun Abbi (Case Analysis with

Questions)

Yogesh Raheja (Updates)

Siddharth Thapa (Lessons Learned)

Ratul Chowdhary ( Class discussion)

INTRODUCTION

Indian multinational automobile manufacturing

Founded in 1945

Headquartered in Mumbai, India

Wide range in automobile products

Revenue US$ 16.7 billion in 2013

Operates across 100 Countries

M&M IN SOUTH AFRICA

50:50 Joint Venture with Africa Automotive

Investment in 2004

Imported vehicles from

India

Created Dealers and Distribution Channels

Launched “Scorpio” Sports

Utility Vehicle

Launched XUV 500 IN

2011

In 2012,planned to start local

assembling

CASE ANALYSIS

Which option should Shah

choose?

What is your assessment of M&M's experience with its South African subsidiary to date?

How attractive is the South African auto market for growth and profitability?

CASE ANALYSIS

What potential roles can M&M's South African subsidiary play in the company's global network?

What should be Shah's recommendations to M&M's board of directors?

UPDATES

GENIO “PICK-UP” TRUCK

QUANTO “SUV”

LESSONS LEARNED

Using South Africa as a hub.

Updating Strategies/ Policies.

Setting up Mahindra’s own plant in South Africa.

LET’S DISCUSS

How did globalization

prove to be an important factor

for Mahindra and Mahindra?

Mention one key factor that Mahindra and Mahindra should take to become a long term player in South Africa and why?