• Mahatma Education Society (MES) is an educational trust that was established in 1970.

• Today MES houses more than 35,000 students annually.

• MES runs 48 institutions in Mumbai, Navi Mumbai and Rasayani from pre-primary to post-graduation all affiliated and accredited with competent authorities in the field of education like the University of Mumbai, Government of Maharashtra, AICTE, NAAC, IBO, etc.

Mahatma Education Society’s Pillai Group Of Institutions

The facts

Fact File

• Name – Alegria – The Festival of Joy • Dates – 3rd to 7th Feb, 2015• Venue – Dr. K. M. Vasudevan Pillai’s Campus, New Panvel• Expected attendance – 50,000 + over 5 days• One of India’s biggest college festivals – India Today• Past Headliners – Farhan Akhtar, Yo Yo Honey Singh, Akcent,

Rakul Preet Singh, Elli Avram, Jackky Bhagnani, RanVijay Singh, International DJs YVESV and Allure & DJ Suketu.

TG

• College students from Mumbai and Navi Mumbai 40,000

• Faculty from all MES institutions - 2000• Staff members - 1000• Alumni from a database of over 30,000 will be invited

Established - 1998Area – 11 acresColleges - 5Classrooms – 500Students – 8000

Crowd of over 40,000Participation from over 100 colleges

Personality Contest judged in the past by Big Boss Star Elli Avram andMiss World Runner-Up Parvathy Omanakuttan

OOH

Print Ads

Social Media

Media Tie-ups

Ground Activations

PR

PROPOSED MARKETING

PLAN

The most comprehensive promotional plan for a college-festival in all of India.

40 Outdoor Hoardings Across Mumbai & Navi Mumbai

Prime Locations like the Vashi Toll Naka Hoarding

30 Bus Shelters

100 Railway Station boards across Navi Mumbai and Thane

30 UNIPOLES

50 BUS PANNELS

440 DSN SCREENS

2013

Alegria - 2014

SOCIAL MEDIA• Over 35,000 likes on our Facebook page.• One of the fastest growing college festival pages on

Facebook.• Most number of active participants.• Growing presence on other social media platforms

like Twitter, Youtube and Instagram.

35,000 Likes & Counting

The college festival with the biggest budget in all of India - India Today Magazine

Category Sponsors ( x 9)

●Literary Arts 20 K

●Fine arts 40 K

●General Workshop 50 K

●Management events 70 K

●Gaming 75 K

●Technical Workshop 1 Lakh

●Technical Events 1.5 Lakh

●Performing Arts 1.5 Lakh

●Sports 1.5 Lakh

Benefits of Category Sponsor

● Category Sponsor for Alegria 2015.

● Visibility in our college magazine and MES website for 6 months.

● Logos on all the category materials like banners, posters, etc.

● Numerous mentions as our category events.

● Category sponsor will be given highest branding during those events.

● 4 banners 6x4ft at strategic locations.

Event Sponsor(x5)

● Class-room events 10 K

● Hollywood event 20 K

● Treasure hunt 75 K ● Mr. and Miss Alegria 1.5 Lakh

● Fashion show 2 Lakh

Benefits of Event Sponsor

● Prizes awarded will have name of the sponsors.

● Event Sponsor will have a special association with Alegria-2015. Exclusivity can be given can be given to a single sponsor as “Event Partner” of Alegria 2015.

● 2 banners of 6x4 will be put up at various locations in the campus.

● Publicity during major pre-fest events.

● It must be noted that the EVENT SPONSOR will be given the highest level of branding and publicity wherever that particular event is mentioned.

● Publicity on DSN screens near the event. (Fashion Show)

Partner

● Event Partnership 1 Lakh

Benefits of Partner

● Prizes awarded will have name of the sponsors.

● 2 banners of 6x4 ft.

● Company will be known as official Partner of Alegria 2015.

● Company will have visibility in college website for 1 month along with hyperlink.

● 1 stall of 8x8 ft can be provided to market your product/services.

Thank you.

We look forward to having a wonderful association with your company.