MR. NITIN MANE Dy. Chief Executive Officer,

Zilla Parishad, Kolhapur.

IEC in TSC- Experience in

Kolhapur, Maharashtra.

TOTAL SANITATION CAMPAIGN

Objective of IECincrease awareness among the rural peoplegeneration of demand for sanitary facilities.IEC focuses on community-led & people centered

initiatives.spreading hygiene education. Eliminate ODF only by changing the mindset of

people through an intensive IEC.Creating awareness,sensitization and motivation of

people to follow the right hygiene, sanitation and water handling practices.

CONSTRAINTS• Large geographical area. • Dense population.• 10 blocks having hilly & interior areas.• Open Defecation 69%.Before campaign.• Not having mindset to built toilets.• Many more people not having finance for

construction.• Some were not having land.• Technological awareness.

District Level STRATEGIES

• Idendification of Target.(A,B,C & D)• Focused IEC in three steps 1. School students 2. Village community 3. GP member, VWSC member, co-

operative society at village level,Elected members, village level community leaders, masons etc.

• Adopt Approches :- Preventive, Curative & Developmental.• Creating IEC module.• Supportive activity.• Technical & Non technical IEC plan i.e. hygine education,

Mason training.• IEC for involvement of various Stake Holders • Putting various option of sanitation according geographical

condition through IEC.• Generate community pariticipation• Regular Impact Assessment of IEC and innovations

accordingly.

Analysis of DATA• At dist. Level District Water & Sanitation Commit implemented.• Sanitation Survey was conducted in all GP in 2003• The division of families who were without toilets facilities is as

below.

A. A. HHaving land & aving land &

funds but not having funds but not having mentality - 49 %mentality - 49 %

B. B. Having land but Having land but

lacking funds. – 21%lacking funds. – 21%

C. C. Having funds but Having funds but

no lands- 18%no lands- 18%

D. D. Neither having Neither having

land nor having funds-12%land nor having funds-12%

1)Training of Master trainers & teachers at district level.2) Total Trainee Teacher 6526.3)Training of Block level officers at district level in Nov., No.

of Trainees – 19244) Training of Gram Panchayat Sarpanch, G.P. Member

& Other Block Level Resource persons 5) More than 10,000 GP Member Completed Sanitation

Training at block level.6) Workshop for Peoples representatives such as ZP &

Panchayat Samiti Members.

Capacity building

4800 masons 4800 masons trained during the trained during the

campaign in campaign in Kolhapur District.Kolhapur District.

Mason’s training

Focus on Village Level Design

1st Study Tour Arranged to WARDHA in July 2007. (50 PARTICIPANTS)

2nd Study Tour Arranged to WARDHA in September 2007 (50 PARTICIPANTS)

3rd Study Tour Arranged to Ahemdabad (Gujarat) in July 2008

Sanitation study tours

School sanitation & hygiene education

• Special GRAM SABHA for sanitation campaign on 26 Jan, 1 May, 14 & 15 Aug., 2 Oct during last 4 years.

• Drama –• (Kala-Pathak)

Communication with community

IEC SWACHATA RATH

IEC VANS

IEC in Pandharpur Dindi.

IEC in Pune to Pandharpur religious walk called Dindi with folk artist.

RALLY’S

August Revolution Day Sanitation weekFunction9th August, 2007

Sanitation week 9th to 15th August 2008

• From 9th to 15th August Special Sanitation week conducted during last 3 years

• In continuation State Govt. implement sanitation week in whole maharsahtra during August 2008.

Sanitation Pledge

• Sanitation pledge is an part of Sanitation week in which all representatives & officials pledge for sanitation.

NIRMAL NIRDHAR JYOT• 21st Jan. 2008 – Nirmal Nirdhar Jyot of

Maharashtra State inaugurated by Hon’ble State Minister Mr. Ajit Pawar in Kolhapur.

Spread the message of need of toilets & cleanliness in the homes to maintain

good hygienic condition.

Small Hygiene Motivators (SWACHATA DOOT)

44 master trainers in turn trained 6526 teachers from different blocks of the district

These 6526 teachers from different blocks of district propagated their knowledge to the students

These activities resulted in creation of huge workforce of more than 1,00,000 students for TSC.

Spark by Swacchata Doot

In the year of January 2008 Special NSS camps were arranged in 82 villages &

4500 students participated

Innovative activities

‘GANDHIGIRI’ for sanitation

Around 7200 peoples fined durring this activity.

All Gram Panchayt’s resulted have declared enforced fine for open defecation

Good Morning by VASUDEV

Fine At Village Level who were Fine At Village Level who were defecating in open after passing defecating in open after passing resolution against ODF. Fine Rs.1200. resolution against ODF. Fine Rs.1200. As per Bombay village Panchayat Act As per Bombay village Panchayat Act 19581958

Display names of Family defecating Display names of Family defecating in open.in open.

Action Against OD Family.

Group Action Against open defecation, Prevent peoples to defecating in open &

promote to construct Latrine.In Kolhapur District

Total People prevented:- 7200Police action taken :- 1402

Fine at G P level. - 5798

Good Morning Activity.

RECALL MEN’S EGO

First Priority of Toilet,Second Marriage- Campaign by Youth

Supportive Police Action• As per Mumbai Police Act

1951 (115), defecating in open and make surrounding unhealthy it is criminal offence.

• With the help of Police arrest people who were defecating in open though they are enough capacity to build latrine.

Action Against OD family

Temparary Stay on Temparary Stay on RationRation

Temparary Stay on Temparary Stay on Water connection connection

Turn off Turn off Electricity Electricity connectionconnection

Nirmal Swarajya Mohim• 19 Feb to 14 April

Shiva Jayanti To Dr.B R Abedkar Jayanti

Special Campaign in all Over district.

Covering major IEC issues and act accordingly.

• In presence of Minister of Rural Development Mr. Jayant Patil.

• Arranged divisional Workshop at promoting sanitation.

Special workshops

Make all compulsion of

Toilet facility to employees of

Govt., Semi-govt, co-operative sector and

private sector.

Government employees’ toilets

• Elocution competition for college youth on Sanitation & Youth Responsibility.

Street Plays by Youth Street Plays by Youth for awareness of for awareness of sanitationsanitation..

Youth for sanitation

HoardingsHoardings containing the names of office containing the names of office bearers of the villages which received the bearers of the villages which received the prestigious president’s NGP award for rendering prestigious president’s NGP award for rendering their villages ODF were displayed at important their villages ODF were displayed at important places so as to encourage others to do the places so as to encourage others to do the same.same.

Inspirational IEC

SHG-INVOLVEMENTTotal SHG = 46483 SHGs Linked With Bank =

36437 On the traditional days SHG

member come together for Haldi-Kumkum programme.

SHG members visited families & encourage family for

built toilet.

KUTUMB SAMPARK

ABHIYAN (Home visits)

• Home visits to a family without toliet facility.• Involvement of various village level elected &

other community leaders members & officer • Encouraging to construct a toilet & best hygienic

practices.

Effective IEC for Low cost

Sanitation Option for Rural Areas

with success storys.

RURAL SANITARY MART

At every block 2 sanitary mart established for making available of sanitation material at cheaper cost

& best in quality.

Initiatives by Elected Members

• At District Level, former vice- President Mr. Bharat Patil take major initiative for sanitation.

• Competition between Z P members for making their constituency ODF & Nirmal Gram.

GUIDENCE ON IEC• Guidence on

effective IEC through Gramsabha in Rural areas by Hon. Anna Hajare, water activist Mr. Popatrao Pawar.

For effective IEC Create various audio-Video Jingals

1.Four Audio Jingals regularly released on Local FM, & Akashwani Radio.

2. Eight visuals for technical option, toilet construction, best sanitation hobbits etc. released through local cable network & News channels in District.

CREATION Audio & VISUALS FOR IEC

Contribution of ELECTRONIC MEDIA

Key factors • Community-led programme. • IEC plan according to Geographical, and

socio- economic factors.• Adopt strategies as per target

community. APL-BPL, Hilly area-plain area, flood affected villages.

• Dedicating staff.• Focus on village level meeting.

Key factors.• Identification of target and making

divisions for encouragement.• Focus on one to one contacts.• Flash of success stories at block and

district levels.• Transparency & Accountability.• Regular Monitoring • Regular Impact assessment of

activities.

Lessions learnt:-• IEC plan must be as per community.• IEC plan must be specific/object oriented• Capacity building of official as well as non

official must be included in IEC plan.• Community need base.• IEC plan must consider socio-economic

conditions of target group.• Mythological references may usefull.• Regular Impact assesment.

In campaign period around 3,35,051 toilet constructed and are being use.

Rs. 167 crores sanitation infrastructure created.

Achievements (2012)

999 villages awarded : Nirmal Gram Puraskar

5 Blocks awarded : Nirmal Gram Puraskar

Till date coverage of 100% School toilets.

Till date coverage of 100% Anganwadi toilets.

31% Before IEC Campaign