MOBIKON CASE STUDY

Maharaja Bhog

At Maharaja Bhog, we aim to serve a royal experience to our customers & it

would not be possible without knowing what they want. Capturing detailed

customer reviews & market trends was the highest on our priority list. Our

association with Mobikon gave us some fantastic campaigns & hiked ROI.

-Ashish Maheshwari, Director, Maheshwari Foods & Hospitality Pvt. Ltd.

BRAND�S STORY

Maharaja Bhog was incepted in 2004 to get the best out of the 'Mall culture' in India.

They serve a luxurious and authentic Indian experience to their diners. The brand

serves 900 different dishes per month wherein the menu changes every day from

season to season. Thirty days, thirty different menu items! Currently the chain has

seven outlets, two in Mumbai, one in Bangalore, three in Dubai and USA - Houston,

Texas. The USPs of the brand:

�Relaxing & royal experience

U� nique signature service of the 5 Fingers sign language

T� he great "Manwar" style of service in the restaurants

"�Attiti devo bhava" ideology

R� egal customer service

THE CHALLENGE

Maharaja Bhog has an exceptionally niche style. Hence, to market it pro�ciently & keep

alive the theme was the major challenge. The same would not have been possible

without effective customer feedback & insights. The brand required an adept

mechanism of running targeted marketing campaigns. An analytical tool to measure &

keep tab on the redemptions & spends was also the need of the hour. Key challenges

were:

�Procure insightful guest reviews

C� ustomer database & pro�ling

C� ustomer engagement

M� arketing insights & analytics

T� ab on ROI1

THE SOLUTION

Maharaja Bhog started using Mobikon's products & services in January 2014.

Together, the two brands have done remarkable campaigns & reaped noteworthy ROI.

Mobikon enabled the brand to reach its guests with customized birthday & anniversary

discounts, seasonal festive campaigns & special offers. Key solutions were:

�Customer Pro�ling & Analytics

A� utomated ROI driven campaigns

C� ampaign Ideas & Marketing Insights

P� erformance reports

S� ingle dashboard for all functions

THE RESULT

Maharaja Bhog has earned a reputation for world-class ambiance & the most

delectable & lavish servings. The brand captures praise & fan base from the masses to

the elite. Some of the noteworthy results of employing Mobikon's tools were:

�A pro�led customer database of 12647 diners

1� 511 new customers added per month

P� ersonalized offers (54% customers shared their birthday, 34%

customers shared their anniversary)

N� et Promoter Score increased from 73 to 93with better review management

B� rand's average rating improved from 4.2 to 4.6 with instant alerts on negative

feedback and better automated response

I�ncreased ROI on Targeted Campaigns using speci�ed data

(64% Female, 36% Male; Age group: 56% less than 24, 44% above 25)

E� asy customer data management across all cities/countries

O� ne stop solution to run world-wide campaigns